stumble rocks
Post on 16-Apr-2017
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Stumble Rocks!
Tim Nash timnash.co.ukWarning this presentation contains language not suitable for minors or people with heart conditions
tnash.stumbleupon.com
What is StumbleUpon?
A Toolbar
A Website
A Game?
An Addiction
A Marketing Tool?
StumbleUpon Toolbar
Stumble sites through it!
Thumb up or Down pages
Send people pages
Write Reviews
Report Sites
StumbleUpon as a search tool?
Stumble through sites or tags
Stumble Reviews in search engines
Are these useful?
StumbleUpon website...
Your Profile, Tag pages
Reviews without the toolbar
Pimp that profile
Addiction
It's addictive
It's fast....
Very fast
A Game or a Tool
Purity vs practicality...
People are using StumbleUpon to find great content.
People use StumbleUpon because they are:
Bored
Addicted
Meant to be writing that report
Do trolls exist?
Do you trust a herd?
This aint going to be pretty...
But its not just sites...
Even Nokia falls foul....
Stumble Marketing
Spam and you burn
StumbleUpon offers a legitimate marketing method.
Most trolls are pro members and do not see sponsored ads
Sponsored Ads give you much more information
Can you sell to Stumblers... Yes but you can't sell crap!
Hey Tim where's the stats....
On an average there are 250 referral per thumb up.
But...
1 Thumb does not equal 250 visitors
For every 4 positive thumbs up is a negative thumbs down
:(
In terms of traffic thumbs down to up ratio is not 1:1
Females are 4x more Likely to vote a story up
Twice as likely to review
and have 1.6x more friends then males
A female avatar with skimpy clothes....
has on average 4x number of friends.
Nearly all of these friends are males under 30
Someone thumbing down a page is more likely to comment...
You probably won't like it!
There is some truth in the SEO spam complaints
SEO and marketing pages in the Web Development tag were up by 30%
on random stumbles between Jan-Aug 2008
From the Venture Skills Global Stumble Survey
When surveyed 74% of people asked would click on a stumbled link in a search engine in preference to a non stumbled link.
When surveyed 51% replied No to Does StumbleUpon show Sponsored or paid pages?
Of those using Twitter and StumbleUpon when asked
Do you twitter requests to stumble your site?
82% said yes, 12% Said they did not have a site.
When asked Is StumbleUpon addictive? 89% said yes.
When the question was modified to Are you addicted to
StumbleUpon
91% said....
Yes
tnash.stumbleupon.com
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