subscribed 2016: 100 years young

100 Years Young

welcomemeet today’s panel

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Leigh ZarelliSr. VP Consumer Brands

Houghton Mifflin Harcourt

Rich IngleSenior Manager Sales IT

IBM

Monika SahaVP Marketing

Zuora

6 enablers of transformational changewithin any organization

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01

a strong compelling reasonA strong, compelling reason to motivate transformational change 0

4put the customer at the centerThe need to put the customer at the center of the transformation equation.

02

a clear vision and strategyA clear vision and strategy, but with room for agility and iteration 0

5proving success with skepticsThe importance of demonstrating to skeptics that different actions can lead to different results

03

a multi-year journeyThe patience to know that transformation is a multi-year journey 0

6over-communicationThe need to over-communicate to employees, customers, stakeholders, shareholders

01

a strong compelling reason

external market factors, industry shifts and changes in buyer preferences that

create a compelling reason for change.

02

a bold vision … but with room for iteration

embracing agile iteration within an established enterprise

03

transformation : a multi- year journey

managing expectations during a multi-year transformation

04

putting the customer at the center

designing and delivering an engaging experience for a new set of customers and buyers

05

proving success with skeptics

the importance of demonstrating to skeptics that different actions can lead to different

results

06

over-communication

The need to over-communicate to employees, stakeholders, customers during times of change

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