success factors in operating chef conceived and chef driven restaurants (robby goco)
Post on 14-Jan-2017
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KEY SUCCESS FACTORS FOR CHEF-CONCEIVED AND CHEF-DRIVEN RESTAURANTS
BY CHEF ROBBY GOCO
KEY SUCCESS FACTORS FOR CHEF-CONCEIVED AND CHEF-DRIVEN RESTAURANTS
BY CHEF ROBBY GOCO
CHEF VS BUSINESSMANCHEF BUSINESSMAN
CHEF AS THE BUSINESSM
AN
KEY SUCCESS FACTORS
1. Creating the concept2. Developing the product3. Leading the team
THE CONCEPT
A. Don’t try to feed everyone
B. Don’t jump in undercapitalized
C. Don’t leave everything to your team
D. Don’t do what others can do better
THE PRODUCT - INGREDIENTS
THE PRODUCT - RECIPES
THE PRODUCT - MENU
THE TEAM
THE TEAM
THE SWEET SPOT
• Do all these right, and you will be successful
• Always serve good food, then the profit will come
• But failure will happen
• Desire and Passion
- Chef Robby Goco
“GOOD FOOD IS A RIGHT, NOT A PRIVILEGE”
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