successful enterprise 2.0 and social mediasuccessful enterprise 2.0 and social media - ross dawson...

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Successful Enterprise 2.0

and Social Media

Ross DawsonChairman, Future Exploration NetworkAuthor, Living Networks andDeveloping Knowledge-Based Client Relationships

A portal to an infinite world

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Anyone can publish on the web

Collaborative documents

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

This is what I think is interesting

The birth of the global brain

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

“Finite players play within boundaries;infinite players play with boundaries”

- James Carse

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Key issues for Enterprise 2.0

How do we gather inputs from people’s behaviors and opinions?

What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization?

How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise?

What tools give power and value to users?

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

User filtered content

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Collaborative filtering

The shift to social search

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

Pulling data together

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Easy recombination of pieces

Work as play

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

The network organisation

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Small applications that fit together

Motivation and value in networks

FinancialContribution

OutcomeLearning

CommunityReputationCoolness

FunFairness

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Key dimensions of social networks

Formal Structure Ad-hocDefined Roles Undefined

Open Scope ClosedVoluntary Participation Mandated

High Liquidity LowExplicit Norms UnclearClear Identity None

Homogenous Expertise Diverse

Successful technology purchasing decisions

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

The long, long tail

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Media anywhere

Photo: Noys, Flickr

Towards infinite content

Photo: Goldberg, Flickr

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

e-paper will transform print

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

Lessons for Enterprise 2.0

It is about the architecture

Capture inputs

Create relevance

Establish guidelines

Enable Do-It-Yourself applications

Experiment! There are no answers yet

Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007

© 2007 Ross Dawson

Web 2.0Framework

Enterprisesocial networks

Collaborativefiltering

Strategy

Power tothe user

Organization= media

Online resources

“Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.”- David Maister, author, Managing the Professional Service Firm

www.rossdawsonblog.comCommentary, free chapters, and downloads at:

“I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.”- Seth Godin, author, Purple Cows