successful event planning

Successful Event Planning

What are we doing here?

Experience (believe?) the lifestyleSample the unique services & amenitiesOpportunity for additional DISCOVERYMove the sale forwardObtain professional referrals

Putting a stake in the ground

Unique selling proposition?

Being a relevant source: ACI

ACI needs informationInternet researchHow much does she know?Trusts her own analysis and evaluation

Peace-of-MindWhat does it mean to her?

Being a relevant source: PI

Ongoing educationHelp with discharges & placements

Another Lunch ‘n Learn?

Need for educational componentAudience sizeVenueTime frameFormatFrequencyFollow up

Plan, Promote, Program

At LEAST 3-4 weeks outProspects? Leads? Lists?

Use upcoming event(s) on calloutsFollow-up callsFocus on First Impressions:

DiningHousekeeping/MaintenanceStaff

Exceed expectations

What are we doing here, again?

Different target audienceDifferent needs and expectationsDifferent communication channelsDifferent marketing and sales goals

Believe the lifestyle? P-O-M?Sample the unique services & amenitiesOpportunity for additional DISCOVERYMove the sale forwardObtain professional referrals

Professional Influencer Events

Opening a new health centerRaising awarenessUnderstanding PI needs & expectationsWhat do we want them to see?What do we want them to experience?What will their perception of us be when they leave?

PIs for Skilled Nursing

Physician office staffCase managers and discharge plannersGeriatric care managersClergySelected physician specialtiesOther providers

PIs for Assisted Living & Memory Support

New center?Case managers & discharge plannersGeriatric care managersClergyPhysician office staffSelected physician specialtiesAssociations/community organizations

New Center Events

Dusty Shoes/Hard Hat ToursOpen HousesDedicationClergy breakfast

“We’re brand new and you’re not!”

Assisted Living & Memory Support:Attracting ACIs

Convenient time & placeEducation, information & resourcesSmall groupsIdentify next-steps