successful international halal services models (sanha)

Halal Industry and its Services Conference24-26 January 2011

Salmiyah-Holiday Inn Hotel al, SalmiyahState of Kuwait,

Successful International Halal

Services Models (SANHA)

Moulana Muhammad Saeed Navlakhi

South African National Halaal Authority - (SANHA)

Historical Background

• Early Indonesian Muslims – 1600’s

• Indian Muslims – mid 1800’s

• Minority Muslim Population

• Apartheid Laws

• Trying circumstances

• Preservation of religious and cultural values

Halal CertificationObjectives

• Divine injunction

• Material & spiritual implications

• Muslim consumer assurance

• Accessibility to all Mankind

• Facilitate Halal trade

Halal Certification Definition & Implications

• Religious testimony

• Requires guidance of Shari’ah experts

• Understanding of the relevant industry

• Competence to identify Haram CCP’s

Halal Certification in SA

• Muslim need

• Introduced 1960’s

• Under the supervision of the ‘Ulama

• Limited to Red Meat slaughterhouses

• Extended to poultry – 70’s

• 80’s - Other consumables

SA – Unique Position

• NGO’s – broad based representation

• Halal certification primarily for local market

• Huge Muslim FMCG representation

• Strong local demand

• Educated and informed consumer

• Religious freedom

• Sound visionary leadership

Why the demand for Halal?

• Lifestyle choice

• Increased awareness

• Divine command – Islamic value

• Exponential market

• Dietary assurance

• Brand evolution

• Phenomenal market share

• Change in demographics

• Disposable income

SA Halal Certifying Bodies

• Pre 1996

• SANHA – 1996

• Current 2011

WHY SANHA…

• Repeal of sanctions

• Deregulation of the meat industry

• Several regional bodies with no co-ordination

• Lack of uniform religious standards

• Inadequate systems and monitoring programs

• Absence of Halal imports control

• Lack of industry understanding

• Deceptive and fraudulent certification

• Poor dissemination of information

Who & What is SANHA?

• South African National Halaal Authority

• Established in 1996

• Nationally represented

• Transparent & accountable

• Legitimate, credible and independent

• Professional and competent halal certificationservice to the industry

• Consumer – core focus of activity

SANHA Members• Association of Muslim Schools

• Association of Muslim Accountants and Lawyers

• Central Islamic Trust

• Council of Ulama (Eastern Cape)

• Crescent of Hope SA

• Darul Ihsan KZN

• Darul Waqaf Islamic Trust

• Durban Muslim Traders Association

• Gauteng Halal Traders Association

• Islamic Medical Association

• Jamiatul Ulama South Africa

• Jamiatul Ulama Western Cape

• Majlisud Da'wah wal Islaah

• Minara Chamber of Commerce

• Northern Cape Halal Board

• South African Muslim Restaurants Association

Plus 137 Associated Muslim Organisation Members

Ulama Council Members

Central Islamic Trust

Council of Ulama (Eastern Cape)

Crescent of Hope SA

Darul Waqaf Islamic Trust

Jamiatul Ulama KZN

Jamiatul Ulama Transvaal

Majlisud Da'wah wal Islaah

Northern Cape Halaal Board

General Members

Association of Muslim Schools

Association of Muslim Accountants and Lawyers

Cape Muslim Butchers Association

Durban Muslim Traders Association

Gauteng Halaal Traders Association

Islamic Medical Association

Minara Chamber of Commerce

Muslim Consumer Council

South African Muslim Restaurants Association

Eight Elected Representatives Six Elected Representatives + 1 Independent

Board of Executives

Management Committee comprising of Office Bearers and Office Managers

KZN - Head Office Western Cape OfficeGauteng Office

Area/s of Operation

KZN

E.Cape

Area/s of Operation

Gauteng

Northern Cape

Limpopo (Northern Province)

North West Province

Mpumalanga

Free State

Area/s of Operation

Cape

Managing Director Theological Representatives Public Relations OfficerTheological Director Executive Officer

National Inspectorate

SANHA – Organic GrowthCertified Establishments

0

200

400

600

800

1000

1200

1400

'97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10

Thinking Globally

• Striving toward establishment of a Global Halal Standard

• Founder member of WHC

• Networking and sharing of expertise with other role players

• Development of collaborative relationships and halal programmes with other countries

Acting Locally

• Educating the public on Islamic dietary laws and practices through public talks, publications, media, exhibitions

• Consultancy service to the industry

• Consumer information line

• Investigating Halal food complaints

• Overseeing Halal catering at functions

Challenges

• Phenomenal growth

• Halal Market Share

• Service delivery

• Inconsistent & varying standards

Our Commitment

• Develop effective systems

• Promote Muslim consumer participation

• Inclusive of the broader spectra of ‘Ulama

• Develop national and international collaborative relationships

• Protect and nurture Muslim identity

The Way Forward

• Unification forums• Establish collaborative relationships• Development & accreditation of HalalRegulators

• Bridging Science & Shari‘ah• Networking and sharing of expertise with other role players

• Proactively support establishment of a unified Global Halal Standard

SHUKRAN!

www.sanha.org.za