sudha jamthe slides internet of things summit 2014

@sujamthe

GOOD COMMERCE EXPERIENCE

IN

INTERNET OF THINGS

Image Credit: http://www.businesscomputingworld.co.uk/apis-powering-the-internet-of-things/

Sudha Jamthe

Mobile Business Growth

& Product Optimizations

@eBay

•

@sujamthe

Explicit customer preference – choices, privacy, share settings

AND

Implicit customer preference – location, social, mobile data

A Good Commerce Experience balances

Good Customer Experience is one

where you customer comes back

IOT = EXPLOSION OF CUSTOMER CONNECTIVITY

Connected Customer = Engaged Customer

@sujamthe

• Pervasive Connectivity

• Contextual Connectivity

• Connected Self

1. PERVASIVE CONNECTIVITY

@sujamtheImage Credit: http://wearablelabs.com

Always On customer offers real time data

about their decision process in commerce

funnel

2. CONTEXTUAL CONNECTIVITY

@sujamthe

Context of information makes

personalization easy – healthy, happy,

hyper?

Image Credit: http://marketoonist.com

3. CONNECTED SELF

@sujamtheImage Credit: http://aruco.com

New information types offer new insights

into customer needs –> mood, life phases,

focus

7

ALWAYS ON = ENGAGEMENT

MULTISCREEN = MOVEMENT ALONG

COMMERCE FUNNEL

NEW DATA = INTIMATE

UNDERSTANDING OF

CUSTOMER

@SUJAMTHE

CONCLUSION – JOIN ME IN A NEW WAY OF THINKING ABOUT YOUR

CUSTOMER

Questions?

http://slideshare.com/sujamthe

@SUJAMTHE