suited marketing-ittl-presentation-b2c-mobile-13 may13

SUITED MARKETING

A Small Business Marketing

& Website Development Company

EMAIL MARKETING 101

WWW.SUITEDMARKETING.COM

Table of Contents

Why You Need Email Marketing Why People Open Emails Best Practices Subject Lines Email Marketing Examples Suited Marketing Services Suited Marketing – Bio, Websites Created Why Choose Suited Marketing – Video Needs Assessment

Why You Need Email Marketing

Email Marketing Stats

Consumers who receive email marketing spend 83% more when shopping. (Source: iContact)

82% of consumers open email from companies. (Source: Litmus)

Average ROI: $44.25 for every dollar spent(Source: iContact)

Why People Open Emails

Organization/ Company originated from – 64%

Subject Line – 47%

Offer – 26%

First few lines of body – 14%

Best Practices

Saturdays & Sundays – higher open & click –much lower volume(Source: Experian)

8 p.m. to 4 a.m. – higher responses than 4 a.m. to 12 p.m.(Source: Experian)

Personalized emails – CTR 16.5% lower than avg. (Source: Adestra July 2012 Report)

Subject Lines

Email Marketing Subject Lines

“ROI,” “asset,” & “industry” perform lowest(Source: Adestra July 2012 Report)

30 or fewer characters – above average opens & clicks(Source: Adestra July 2012 Report)

Personalized – 22.2% more likely to be opened(Source: Adestra July 2012 Report)

News-related terms better than discount-related terms

Less than 10 characters – open rate 58%(Source: Informz 2012 Email Marketing Benchmarks Report)

50-59 characters – open rate 20%(Source: Informz 2012 Email Marketing Benchmarks Report)

“Snappy” subject lines – 1-2 words perform best(Source: Adestra July 2012 Report)

Suited Email Marketing

www.suitedmarketing.com

Free eBook Download CTA

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Suited Marketing Services

Email Marketing Campaigns Article Writing & Blogging Social Media Management & Marketing Video Development & Marketing

Online Workshops “How To” Video Tutorials

Website Development Search Engine Optimization Content Management Form & Landing Page Creations Link Building Site Listings Lead Management Website Conversions & Call-to-Actions

Why Choose Suited Marketing? Suited Marketing Bio Video

youtu.be/iz1PFyRwMVc

Websites Created suitedmarketing.com judeshighenergy.com aarestriping.com insynchealing.com thereserowley.com successteamblog.com

Suited Marketing Company

suitedmarketing.com/needs-assessment

Our unique process of Educate - Empower - Execute will help ensure your online success. We give you all the tools you need to be successful, we empower you to do what you need to do on your own, and we are here to guide you through the process. It's that simple.

Please fill out the Needs Assessment Form so that we can assess your current marketing strategies and then create for you a customized plan to help ensure your success. Remember, the more detailed information you provide us, the better we will be able to serve you.

Suited Marketing Company

www.suitedmarketing.cominfo@suitedmarketing.com

866.875.1185720.310.0501

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