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Summer internship in report
submitted in partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
FROM
MANONMANIAM SUNDARANAR UNIVERSITY
Submitted by
DILIP KUMAR
09AM50036
Under the guid Ms. Sujatha S. Patil
LL.B (Hons) LL.M, PGD Cyber Law, (Ph.D)
Lecturer
MANONMANIAM SUNDARANAR UNIVERSITY
Tirunelveli -627 012
Month & year
Dec 2010
DAYANANDSAGAR BUSINESS ACEDEMY, BANGALORE
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CERTIFICATE OF GUIDE
This is to certify that the Internship report Dilip kumar is a bonafide work of ,
Enrolment No.09AM50036 for the partial fulfi llment of the requirements for the award
of the degree of Masters of Business administration from Manonmaniam Sundaranar
University under my guidance during the year dec 2010. This work is original and not
submitted earlier for the award of any degree/diploma elsewhere.
SIGNATURE OF THE GUIDE SIGNATURE OF THE DIRECTOR
Ms. Sujatha S. Patil DR. H.A SHANKARANARAYANA
LL.B (Hons) LL.M, PGD SAGAR BUSINESS ACADEMY
Cyber Law, (Ph.D) Lecturer
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DECLARATION BY THE CANDIDATE
I Dilip kumar hereby declare that the summer training report submitted to
Manonmaniam Sundaranar University in partial fulfillment of the requirements for the
award of Masters of Business administration is a record of original work done by me
under the supervision and guidance of Mrs. Sujatha S. patil
Place: BANGALORE
Date: 15 DEC 2010
Enrolment No. 09AM50036
Signature of the Candidate
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ACKNOWLEDGEMENT
No man is indispensable but there are certain mortal without whom the quality worksuffers their guidance becomes important in acquiring quality results.
. I am grateful my BM. Mr.Akhilesh Kr. singh who has given more guidance about SIP.I am grateful to my Director Dr. H A Shankaranarayana who has given me this opportunity toprepare this project and provided her valuable guidance. I am also grateful to my guid Mrs.Sujatha S. Patil who has given more guidance about SIP.I am also grateful my companyrelationship manager Mr. Sashi Mishra and company guide Mr. Subhash Kr.Singh who hasprovided all the necessary information required to prepare this report. I am also grateful to
my parents and friends who inspired me to put my best efforts.
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CONTANTS
SL. No PARTICULARS PAGE NO.
1 Introduction 1- 15
2 Profile of the organization 16 40
3 Discussion on training 41 45
4 Summary 46 48
5 Bibliography 53 54
6 Annexure 49 - 52
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CHAPTER: 1
INTRODUCTION
1.1 INTRODUCTION ABOUT THE SECTORE
1.2 GENERAL INTRODUCTION ABOUT THE COMPANY
1.3 INDUSTRY PROFILE.
A. GROWTH AND PRESENT STATUS OF THE INDUSTRY.
B. FUTURE OF THE INDUSTRY.
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1.1 INTRODUCTION ABOUT THE SECTORE
y Financial Sector:
India has presently entered a high-growth phase of 8-9 per cent per annum, from an
intermediate phase of 6 per cent since the early 1990s. The growth rate of real GDP
averaged 8.6 per cent for the four-year period ending 2006-07; if one considers the
last two years, the growth rates are even higher at over 9 per cent. There are strong
signs that the growth rates will remain at elevated levels for several years to come.
This strengthening of economic activity has been supported by higher rates of
savings and investment. While the Financial Sector reforms helped strengthening
institutions, developing markets and promoting greater integration with the rest of the
world, the recent growth phase suggests that if the present growth rates are to be
sustained, the financial sector will have to intermediate larger and increasing volume
of funds than is presently the case. It must acquire further sophistication to address
the new dimensions of risks.
It is widely recognized that financial intermediation is essential to the promotion of
both extensive and intensive growth. Efficient intermediation o f funds from savers to
users enables the productive application of available resources. The greater the
efficiency of the financial system in such resource generation and allocation, the
higher is its likely contribution to economic growth. Improved allocative efficiency
creates a virtuous cycle of higher real rates of return and increasing savings,
resulting, in turn, in higher resource generation. Thus, development of the
financialsystem is essential to sustaining higher economic growth.
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It is useful to briefly recall the nature of the Indian banking sectorat the time of
initiation of financial sectorreform in India in the early 1990s. This would facilitate a
greater clarity of the rationale and basis of reforms. The Indian financial system in
the pre-reform period, i.e., up to the end of 1980s, essentially catered to the needs of
planned development in a mixed economy framework where the government sector
had a domineering role in economic activity. The strategy of planned economic
development required huge development expenditures, which was met thorough
thedominance of government ownership of banks, automatic monetization of fiscal
deficit and subjecting the banking sector to large pre-emption both in terms of the
statutory holding of Government securities (statutory liquidity ratio, or SLR) and
administrative direction of credit to preferred sectors. Furthermore, a complex
structure of administered interest rates prevailed, guided more by social priorities,
necessitating cross-subsidization to sustain commercial viability of institutions.
These not only distorted the interest rate mechanism but also adversely
affectedfinancial market development. All the signs of financialrepression were
found in the system.
There is perhaps an element of commonality in terms of such a repressed regime
in the financial sectorof many emerging market economies at that time. The decline
of the Bretton Woods system in the 1970s provided a trigger for financial
liberalization in both advanced and emerging mar kets. Several countries adopted a
big bang approach to liberalization, while others pursued a more cautious or
gradualist approach. The East Asian crises in the late 1990s provided graphic
testimony as to how faulty sequencing and inadequate attention to institutional
strengthening could significantly derail the growth process, even for countries with
otherwise sound macroeconomic fundamentals.
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India, in this context, has pursued a relatively more gradualist approach to
liberalization. The bar was gradually raised. Each year the Central Bank slowly, in
a manner of speaking, tightened the screws. Nevertheless, the transition to a
regime of prudential norms and free interest rates had its own traumatic effect. It
must be said to the credit of our financial system that these changes were absorbed
and the system has emerged stronger for this reason.
1.2: GENERAL INTRODUCTION ABOUT THE COMPANY
HISTORY OF LIFE INSURENCE
Risk protection has been a primary goal of humans
and institutions throughout history. Protecting against risk is what
insurance is all about. Over 5000 years ago, in China,
insurance was seen as a preventative measure
against piracy on the sea. Piracy, in fact, was so
prevalent, that as a way of spreading the risk, a
number of ships would carry a portion of another
ship's cargo so that if one ship was captured, theentire shipment would not be lost.
In another part of the world, nearly 4,500 years ago, in the
ancient land of
Babylonia, traders used to bear risk of the caravan trade by
giving loans thatN
had to be later repaid with interest when the goods arrived
safely. In 2100
BC, the Code of Hammurabi granted legal status to the
practice. It
formalized concepts of bottomry referring to vesselbottoms and
respondentia referring to cargo. These provided the
underpinning for
marine insurance contracts. Such contracts contained three
elements: a loanon the vessel, cargo, or freight; an interest rate; and a
surcharge to cover thepossibility of loss. In effect, ship owners were the insured
and lenders were
the underwriters.
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Life insurance came about a little later in ancient Rome,
where burial clubs
were formed to cover the funeral expenses of its members,
as well as help
survivors monetarily. With Rome's fall, around 450 A.D., most
of the
concepts of insurance were abandoned, but aspects of it did
continue through
the Middle Ages, particularly with merchant and artisan
guilds. These
provided forms of member insurance covering risks like fire,
flood, theft,
disability, death, and even imprisonment.
During the feudal period, early forms of insurance ebbed
with the decline
of travel and long-distance trade. But during the 14th to 16th
centuries,
transportation, commerce, and insurance would againreemerge.
Insurance in India can be traced back to the Vedas. For
instance, Yogakshema, the name of Life Insurance Corporation of
India's corporate
headquarters is derived from the Rig Veda. The term
suggests that a form of
"community insurance" was prevalent around 1000 BC and
practiced by the
Aryans.
And similar to ancient Rome, burial societies were formed in
the Buddhistperiod to help families build houses, and to protect widows
and children.
Modern Insurance
Illegal almost everywhere else in Europe, life insurance in
England was
vigorously promoted in the three decades following the
Glorious Revolution
of 1688. The type of insurance we see today owes its roots
to 17th century
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England. Lloyd's of London, or as they were known then,
Lloyd's Coffee
House, was the location where merchants, ship owners and
underwriters met
to discuss and transact business deals.
While serving as a means of risk-avoidance, life insurance
also appealed
strongly to the gambling instincts of England's burgeoning
middle class.
Gambling was so rampant, in fact, that when newspapers
published names of
prominent people who were seriously ill, bets were placed at
Lloyds on
their anticipated dates of death. Reacting against such
practices, 79 merchant
underwriters broke away in 1769 and two years later formed
a New LloydsCoffee House that became known as the real Lloyds.
Making wagers on
people's deaths ceased in 1774 when parliament forbade the
practice.
Insurance moves to America
The U.S. insurance industry was built on the British model.
The year 1735
saw the birth of the first insurance company in the American
colonies in
Charleston, SC. The Presbyterian Synod of Philadelphia in
1759, sponsored
the first life insurance corporation in America for the benefit
of ministers
and their dependents. And the first life insurance policy for
the general
public in the United States was issued, in Philadelphia, on
May 22, 1761.
But it wasn't until 80 years later (after 1840), that life
insurance really took
off in a big way. The key to its success was reducing the
opposition fromreligious groups.
In 1835, the infamous New York fire drew people's attention
to the need to
provide for sudden and large losses. Two years later,
Massachusetts became
the first state to require companies by law to maintain such
reserves. The
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great Chicago fire of 1871 further emphasized how fires can
cause huge
losses in densely populated modern cities. The practice of
reinsurance,
wherein the risks are spread among several companies, was
devised
specifically for such situations.
With the creation of the automobile, public liability
insurance, which first
made its appearance in the 1880s, gained importance and
acceptance?
More advancement was made to insurance during the
process of industrialization. In 1897, the British government passed the
Workmen's
Compensation Act, which made it mandatory for a company
to insure its
employees against industrial accidents.
During the 19th century, many societies were founded toinsure the life and
health of their members, while fraternal orders provided low-
cost, members only insurance. Even today, such fraternal
orders continue to provide
Insurance coverage to members, as do most labour
organizations. Many
employers sponsor group insurance policies for their
employees, providing
not just life insurance, but sickness and accident benefits
and old-age
pensions. Employees contribute a certain percentage of thepremium for
these policies.
Final Thoughts
Even though the American insurance industry was greatly
influenced by
Britain, the US market developed somewhat differently from
that of the
United Kingdom. Contributing to that was America's size;
land diversity
and the overwhelming desire to be independent. As America
moved from a
colonial outpost to an independent force, from a farming
country to an
Industrial nation, the insurance business developed from a
small number of
companies to a large industry.
Insurance became more sophisticated, offering new types of
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coverage and
diversified services for an increasingly complex country
MEANING OF LIFE INSURENCE
There are three parties in a life insurance
transaction: the insurer, the insured, and the owner
of the policy (policyholder), although the owner and
the insured are often the same person.
Another important person involved in a life insurance
policy is the
beneficiary. The beneficiary is the person or persons
who will receive the policy proceeds upon the death
of the insured.
Life insurance may be divided into two basic classes
term and permanent.
Term life insurance provides for life insurance
coverage for a
specified term of years for a specified premium. The
policy does not
accumulate cash value.
Permanent life insurance is life insurance that
remains in force until the policy matures, unless the
owner fails to pay the premium when it is due.
Whole life insurance provides for a level premium,
and a cash value table included in the policy
guaranteed by the company. The primary advantagesof whole life are guaranteed death benefits,
guaranteed cash values, fixed and known annual
premiums, mortality and expense charges will not
reduce the cash value
shown in the policy.
Universal life insurance (UL) is a relatively new
insurance product intended to provide permanent
insurance coverage with greater flexibility in
premium payment and the potential for a higher
internal rate of return. A universal life policy includes
a cash account.
If you want insurance protection only, and not a
savings and investment product, buy a term life
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insurance policy.
If you want to buy a whole life, universal life, or other
cash value policy, plan to hold it for at least 15 years.
Canceling these policies after only a few years can
more than double your Life insurance costs.
NEED FOR LIFE INSURANCE
You need Life Insurance because typically the need for income
continues for those who are financially dependent on you, but there
is no guarantee of your ability to earn consistently and for the rest
of your life. Life insurance can help you safeguard the financial
needs of your family.
This need has become even more important due to steady
disintegration of the prevalent joint family system, and emergence
of nuclear families. The need to protect your family's ever growingneeds is why you need Life Insurance.
Why Do I Need Life Insurance?
Thats a common question. Why would you need Insurance? Simply put,
Life brings with it many surprises, some pleasant and some not so and a Life
Insurance Plan ensures that you are better prepared to face uncertainties.
How? In a number of ways:
Protection
You need life insurance to be there and protect the people you love, making
sure that your family has a means to look after itself after you are gone. It is
a thoughtful business concept designed to protect the economic value of a
human life for the benefit of those financially dependent on him. Thats a
good reason.
Supposing you suffer an injury that keeps you from earning? Would you like
to be a financial burden on your family, already losing out on your salary?
With a life insurance policy, you are protected. Your family is protected.
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INSURANCE MARKET IN INDIA
NON-LIFE INSURANCE MARKET
In December 2000, the GIC subsidiaries were restructured as independent insurance
companies. At the same time, GIC was converted into a national re- insurer. In July 2002,
Parliamant passed a bill, delinking the four subsidiaries from GIC.
Presently there are 15 general insurance companies with 4 public sector companies and 11
private insurers. Although the public sector companies still dominate the general insurance
business, the private players are slowly gaining a foothold. According to estimates, private
insurance companies have a 10 percent share of the market, up from 4 percent in 2001. In the
first half of 2002, the private companies booked premiums worth Rs 6.34 billion. Most of the
new entrants reported losses in the first year of their operation in 2001.
With a large capital outlay and long gestation periods, infrastructure projects are fraught with
a multitude of risks throughout the development, construction and operation stages. These
include risks associated with project implementaion, including geological risks, maintenance,
commercial and political risks. Without covering these risks the financial institutions are not
willing to commit funds to the sector, especially because the financing of most private
projects is on a limited or non- recourse basis.
Insurance companies not only provide risk cover to infrastructure projects, they also
contribute long-term funds. In fact, insurance companies are an ideal source of long term debt
and equity for infrastructure projects. With long term liability, they get a good asset- liability
match by investing their funds in such projects.
RE-INSURANCE BUSINESS
Insurance companies retain only a part of the risk (less than 10 per cent) assumed by them,
which can be safely borne from their own funds. The balance risk is re- insured with other
insurers. In effect, therefore, re-insurance is insurer's insurance. It forms the backbone of the
insurance business. It helps to provide a better spread of risk in the international market,
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all pri ary i rers t accept risks beyond t eir capacity, settle accumulated losses
arising from catastrophic events and still maintain their financial sWhile GIC s subsidiaries look after generalinsurance, GICitself has been the major
reinsurer. Currently, allinsurance companies have to give 20 per cent oftheir reinsurancebusiness to GIC. The aim is to ensure that GIC s role as the national reinsurer remains
unhindered. However, GIC reinsures the amount further with international companies such asSwissre (Swit erland), Munichre (Germany), and Royale (UK). Reinsurance premiums have
seen an exorbitantincrease in recent years, following the rise in threat perceptions globally.
LIFE INSUR NCE M RKET
The Life Insurance marketin India is an underdeveloped marketthat was only tapped by the
state owned LICtillthe entry of private insurers. The penetration oflife insurance products
was 19 percent ofthe total 400 million ofthe insurable population. The state owned LIC sold
insurance as a tax instrument, not as a product giving protection. Most customers were under-
insured with no flexibility ortransparency in the products. With the entry ofthe private
insurers the rules ofthe game have changed.The 12 private insurers in the life insurance market have already grabbed nearly 9percent ofthe marketin terms of premium income. The new business premiums of
the 12 private players has tripled to Rs 1000 crore in 2002- 03 overlast year.
Meanwhile, state owned LIC s new premium business has fallen.Innovative products, smart marketing and aggressive distribution. That s thetriple whammy
combination that has enabled fledgling private insurance companies to sign up Indiancustomers fasterthan anyone ever expected. Indians, who have always seen life insurance as
a tax saving device, are now suddenly turning to the private sector and snapping up the new
innovative products on offer.The growing popularity ofthe private insurers shows in other ways. They are coining money
in new niches thatthey have introduced. The state owned companies still dominate segments
like endowments and money back policies. Butin the annuity or pension products business,
the private insurers have already wrested over 33 percent ofthe market. And in the popular
unit-linked insurance schemes they have a virtual monopoly, with over 90 percent ofthe
customers.
The private insurers also seem to be scoring big in other ways- they are persuading people to
take out bigger policies. Forinstance, the average si e of a life insurance policy before
privatisation was around Rs 50,000. That has risen to aboutRs 80,000. Butthe private
insurers are ahead in this game and the average si e oftheir policies is around Rs 1.1 lakh to
Rs 1.2 lakh- way biggerthan the industry averag.
Buoyed by their quickerthan expected success, nearly all private insurers are fast- forwardingthe second phase oftheir expansion plans. No doubtthe aggressive stance of private insurers
is already paying rich dividends. But a rejuvenated LICis also trying to fight backto woo
new customers.
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1.3 INDUSTRY PROFILE:
A. GROWTH & PROSPECTS OF THE INDUSTRY:-The growth of financial sector in India at present is nearly 8.5% per
year. The rise in the growth rate suggests the growth of the economy. The financial
policies and the monetary policies are able to sustain a stable growth rate. The
reforms pertaining to the monetary policies and the macroeconomic policies over
the last few years have influenced the Indian economy to the core. The major step
towards opening up of the financial market further was the nullification of the
regulations restricting the growth of the financial sector in India. To maintain such a growth
for a long term the inflation has to come down further.
The financial sector in India had an overall growth of 15%, which has exhibited
stability over the last few years although several other markets across the Asian
region were going through turmoil. The development of the system pertaining to the
financial sector was the key to the growth of the same. With the opening of the
financial market variety of products and services were introduced to suit the need of
the customer. The Reserve Bank of India (RBI) played a dynamic role in the growth
of the financial sector of India.
The growth of financial sector in India was due to the development in sectors.
Growth of the banking sector in India:
The banking system in India is the most extensive. The total asset value
of the entire banking sector in India is nearly US$ 270 billion. The total deposits are
nearly US$ 220 billion. Banking sector in India has been transformed completel y.
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Presently the latest inclusions such as Internet banking and Core banking have
made banking operations more users friendly and easy.
Growth of the Capital Market in India:
y The ratio of the transaction was increased with the share ratio and deposit
system.
y The removal of the pliable but ill -used forward trading mechanism.
y The introduction of infotech systems in the National Stock Exchange (NSE) in
order to cater to the various investors in different locations.
y Privatization of stock exchanges.
Growth in the Insurance sector in India:
y With the opening of the market, foreign and private Indian players are keen to
convert untapped market potential into opportun ities by providing tailor-made
products.
y The insurance market is filled up with new players which has led to the
introduction of several innovative insurance based products, value add-ons, and
services
Many foreign companies have also entered the arena such as Tokio Marine,
Aviva,
Allianz, Lombard General, AMP, New York Life, Standard Life, AIG, and Sun
Life.
y The competition among the companies has led to aggressive marketing and
distribution techniques.
The active part of the Insurance Regulatory and Development Authority (IRDA) as a
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regulatory body has provided to the development of the sector.
Growth of the Venture Capital market in India:
y
The venture capital sector in India is one of the most active in the financial
sector
y inspired of the hindrances by the external set up.
y Presently in India there are around 34 national and 2 international SEBI
registered venture capital funds.
B. FETURE OF THE COMPANY
The finance ministry has a new incumbent and the hope all round seems to be
that he will try and improve the feel good factor. While wishing the new finance
minister the best in his Endeavour, I would request him to resist the temptation
of tinkering with the financial system or key organizations in it with a view to
merely creating an illusion of economic well being. The tendency to make
marginal changes in a random manner is pervasive in this country resulting in
creating incomplete systems and inchoate organizations. The financial sector is
a case in point with a large number of knee-jerk reactions to scams or systemic
failures. It is important to understand that sometimes inaction may be better
than thoughtless hasty action. This applies as much to organizational change as
it does to sector level changes.
The financial sector has witnessed changes in many respects. Banking has
seen many changes in the last two decades, as has the mutual fund business.
During the first three decades after independence, the financial sector and
changes in it were largely dominated by SBI, IDBI, IF CI, UTI, ICICI, and LIC but
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the last two decades saw a significant contribution by many other players,
smaller in size, but faster on their feet. Each one of these large players was
created with very specific mandates, but with sector-wide responsibilities. For
example formation of SBI was the result of the Rural Credit Survey Committee
recommendation to create an entity that among other things would help the
government in stimulating banking in the entire country. Similarly, the UTI was
created in 1964 with the explicit objective of stimulating investment in the stock
market. In other words, these organizations were created with specific purposes
and a vision for the future. They have significantly served the purposes that
drove them all these years, and delivered on the agenda set for them. The
present day financial sector has been built on the achievements of these
organizations. However, in the last few years, we see organizations like SBI and
UTI endeavoring to compete with every player in the market. As a
consequence, these organizations are trying to become everything to
everybody. The negative image associated with a public enterprise has only
added to their attempt to emulate private enterprise behavior. Survival has
become the objective of these pioneers. In sum, these organizations are fast
losing their initial identity without gaining.
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CHAPTER: 2
PROFILE OF THE ORGANIZATION
2.1 ORIGIN OF THE ORGANIZATION
2.2 GROWTH OF THE ORGANIZATION
2.3 FUNCTIONAL DEPARTMENT OF THE ORGANIZATION
2.4 ORGANIZATION STRUCTURE AND CHART
2.5 PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION
2.6 FINANCIAL STATUS OF THE ORGANIZATION
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2.1 ORIGIN OF THE ORGANIZATION
BAJAJ ALLIANZ, is a comprehensive financial services and solution provider
providing customers with access to Equity, Equity and Commodity Derivatives,
Portfolio Management Services, Mutual Funds, IPOs, Life and General Insurance
and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and
Money Changing services.
BAJAJ ALLIANZ, which started Company in 2001, is adding about 2,000 to 2,500
customers every day. It currently has about 1.65 lakh customers. And the traded
volumes have crossed about Rs 1,200 crore.
If we see the market share Bajaj allianz has competitors likes ICICI Direct, Kotak,
besides others, Mr. KAMESH GOYAL says, We havent entered this business to
take a share in this market. We are going to expand the market.
The number of investors in mutual funds is about 45 million going by the folios. The
number of individual bank accounts in the country is about 370 million. But the
number of demat accounts has stagnated around 7 million for the past decade.
INTRODUCTION ABOUT THE COMPANY:
Bajaj Allianz Life Insurance is a union between Allianz SE, one of the largest Insurance
Company and Bajaj Finserv. (recently demerged from Bajaj Auto.)
Allianz SE is a leading insurance conglomerate globally and one of the
largest asset managers in the world, managing assets worth over a Trillion
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(Over INR. 55, 00,000 Crores). Allianz SE has over 115 years of financial
experience and is present in over 70 countries around the world.
At Bajaj Allianz Life Insurance, customer delight is our guiding principle.
Our business philosophy is to ensure excellent insurance and investment
It started in 2001.
Financial services arm's profit rises to Rs 42 croreBS Reporter / Mumbai July 16, 2009, 0:40 IST
Bajaj Finserv, the financial services arm of the Bajaj Group, posted a net
profit of Rs 42 crore for the quarter ended June 30, 2009. It had posted a loss
of Rs 36 crore in the corresponding period last year.
The groups life insurance arm, Bajaj Allianz Life Insurance Company, was
the biggest contributor to the firms income. Bajaj Allianz has posted a profit
of Rs 68 crore in the June quarter. In the year-ago quarter, it had posted a
loss of Rs 3 crore.
BAJAJ GROUP
Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group is the largest
manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world.
A household name in India, Bajaj Auto has a strong brand image & brand
loyalty synonymous with quality & customer focus
A STRONG INDIAN BRAND- HAMARA BAJAJ
One of the largest 2 & 3 wheeler manufacturer in the world
21 million+ vehicles on the roads across the globe
Managing funds of over Rs 4000 cr.
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Bajaj Auto finance one of the largest auto finance cos. in India
Rs. 9,634 Cr. Turnover & Profits of 964 Cr. in 2009-10
It has joined hands with Allianz to provide the Indian consumers with
a distinct option in terms of life insurance products.
As a promoter of Bajaj Allianz Life Insurance Co. Ltd., Bajaj Auto
has the following to offer -
Financial strength and stability to support the Insurance Business.
2.2: GROWTH OF THE ORGANIZATION:The growth of the company is driven by 8 success sutras adopted by it
namelytrust, integrity, dedication, commitment, enterprise, hard work and team play,
learning and innovation, empathy and humility . These are the values that bind
growth of Bajaj Allianz.
Bajaj allianzgenerated revenues of Rs.43 billion (US$ 862 million) for
the year March 31, 2010 as against Rs.30 billion of the corresponding previous
period, an increase of 56%. It also achieved net profit of Rs.534 million (US$ 10
million) for the same period, as against a net profit of Rs.2 million for the
corresponding previous period.
Bajaj allianz is amongst the leading mutual fund distributors of the
country distributing products of 20 AMCs. It is the largest private sector partner for
Western Union Money Transfer in India.
The Rs 259 crore online broking and distribution major, Bajaj allianz, is the first
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mover in deploying technology tools across its operations. Having all of its
operations automated with tightly controlled risk management, Bajaj allianz
managing director kamesh goyaland Sr. Niraj Bajaj intends to give the best IT
experience to all of its business users.
2%-,&7,9(
To achieve & sustain market leadership, Bajaj allianz shall aim for
complete customer satisfaction, by combining its human and technological
resources, to provide world class quality services. In the process Bajaj allianz shall
strive to meet and exceed customer's satisfaction and set industry standards.
0LVVLRQ
The mission of the company is to be a leading and preferred service
provider to our customers, and we aim to achieve this leadership position by
building an innovative, enterprising, and technology driven organization which will
set the highest standards of service and business ethics.
To attain global best practices and become a world-class financial services
enterprise guided by its purpose to move towards greater degree of sophistication
and maturity.
To work with vigor, dedication and innovation to achieve excellence in service,
quality, reliability, safety and customer care as the ultimate goal.
To earn the trust and confidence of all stakeholders, exceeding their
expectations and make the Company a respected household name.
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To consistently achieve high growth with the highest levels of productivity.
To be a technology driven, efficient and financially sound organisation.
To contribute towards community development and nation building.
To be a responsible corporate citizen nurturing human values and concern for
society, the environment and above all the people.
To promote a work culture that fosters individual growth, team spirit and
creativity to overcome challenges and attain goals.
To encourage ideas, talent and value systems.
To uphold the guiding principles of trust, integrity and transparency in all
aspects of interactions and dealings.
2.3 FUNCTIONAL DEPERTMENTS OF THE
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ORGANIZATION
Functional area of Bajaj Allianz is very vast, explanation of about those departments
are
As fallow.
Marketing department:
Marketing is the delivery of customer satisfaction at a profit. Marketing,
any other business function deals with customer. Creating customer value and
satisfaction are the heart of the modern marketing. Therefore two fold goal
marketing is to attract new customers by promising superiors value and to keep
current customers by delivering satisfaction.
Marketing touches all of us in everyday of our lives. The marketing
system makes everything easy and simple. Marketing is human activity directed at
satisfying needs and wants through exchange process. It delivers a standard of living
BAJAJALLIANZ
Finance department
Marketing
department
Sales
&distribution
department
HR
department
administration
department
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a comfortable life that should been inconceivable to our ancestors. I ts only through
we enjoy products, which were considered luxuries. It creates wants for better
standard of living Marketing highlights.
Understanding consumer needs and wants.
Value satisfaction and quality.
Products and services.
Exchange, transfer and relationship.
.HUMAN RESOURCE DEPARTMENT :
In business, the value of any function (marketing, finance, HR) lies in
the bottom line. Greater productivity, higher quality, better customer service, good
industrial relations and lower costs are the factors that typically contribute to higher
profits. These factors can be improved by innovative and effective HR practices.
Traditionally, business would account for HR functions as cost center. Today when
we are talking about value addition from every process and function, HR is viewed
as an investment that can lead to future gains. The success of organization
depends on the value addition of the inputs they use. The innovativeness in HR will
have to be more strategic and proactive. The magnitude can be measured with
respect to business results, which can happen only when proper HR practices act
as catalyst in business operations. Thus, HRs ultimate goal is to link the external
human requirements with the internal human capabilities, there by optimizing the
utility of both. Several implications follow from this premise like:
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The HR goal is not to make employees happy or satisfied at work; rather to
make those employees happy who are happy making external customers happy.
HR adds considerable value when it creates a customer focused corporate
culture.
HR professional must be highly knowledgeable about the market place for
capital, products and services
HR must not only be knowledgeable of specific customer issues, but also of
key aspects of the macro-societal environment such as:
o Changing values.
o Major problems and the challenges, which are shared by the large segments
of the population.
o Structures of inter-personal relationship that influence buying process.
.FINANCIAL DEPARTMENT :
Finance is the life blood of the organization it is one of the main
departments in the company. To run any organization it should have sufficient fund
and it should carry the cost as minimum as possible. The company may arrange
required finance by the way of the equity fund or by way of debt fund. Whatever it
may be the ultimate goal of the finance department is to maximize that value of the
firm to its equity shareholders. It means the goal of the firm is to maximize the
market value of its equity shares. If finance is to play general management ride in
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the organization, the financial department must be an excellent team who are
constructively involved in operations, marketing and companys overall strategy.
5HVSRQVLELOLWLHVRI)LQDQFH'HSDUWPHQW
1. To provide account and complete systematic information of financial activities
2. To maintain all the books of account and other financial documents
3. To prepare periodic financial statements have the company like Profit & Loss
account and Balance Sheet.
In the present day economy, finance is defined as the provision of
money at the time when it is required. Every enterprise, where big, medium or small
needs finance to carry on its operations and to achieve its targets. In fact finance is
so indispensable today that it is rightly said that is the lifeblood of an enterprise
without adequate finance; no enterprise can possibly accomplish its objectives.
Accounts department is responsible for passing the bills and to make
the payment through cheque or cash to the parties. Reliance Money maintains
double entry system of book keeping. The complete accounting system is
computerized and centralized.
7KH)RXU0DLQ)XQFWLRQVRI)LQDQFH'HSDUWPHQW
a) Financial decision
b) Investment decision
c) Dividend decision
d) Capital structure decision.
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Administration:
Administrators are basically facilitators of the company. They take care
of all the facilitating activities of all the departments. They help in coordinating
different activities in an organization from selecting the location of the outlet to
providing necessary infrastructure and maintaining the same.
MainActivities ofAdministration Department:
y Selecting the location.
y Providing with the required infrastructures like computers, furniture, fittings &
fixtures, air conditioners, etc.,
y Providing the storage facility.
y Looking after Marketing, Branding, Legal, Sales and Distribution, payment of
salaries and other payments required for the functioning of day to day activities.
2.4: ORGANISATIONAL STRUCTURE
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&CHART:
The organizational charts are the important tools for providing information on
organization relationships and activities. In the words of J.Betty An Organization
chart is diagrammatic representation of the framework or structure of an
organization. According to Henry.H.Albens An organization chart portrays
managerial positions and relationships in a company or department unit.
An analysis of the above definitions indicates that organization have the following
content:-
Ranks, names, titles and the lines of command, various authorities from top to
bottom of the organization.
Authority and responsibility of various authorities.
Relationships between different authorities.
Kinds of relationships prevailing in the organization.
Three types of charts are commonly followed by the business concern. They are:-
A. From top to bottom
B. From left to right, and
C. Circular.
1) From top to bottom:-
In the top to bottom method, at the top level, the highest person or position is placed
and after that the next highest of this process is continued to the lowest level.
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2) From left to right:-
In the left to right type, the highest position is shown at the extreme left and those
with lesser authority move towards the right.
3) Circular:-
In this Circular form, the highest position is shown in the centre and the lowest
position at the out most circles.
An organizational chart of a company usually shows the managers and sub -
workers who make up an organization. It also shows the relationships between the
organization's staff members which can be one of the following:
Organization chart
2.5 PRODUCTAND SERVICE PROFILE:
Branch
manager
HR
Manager
Finance
Manager
Customer
Marketing
Manager
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3URGXFWVDQG6HUYLFHV2IIHUHGE\5HOLDQFH0RQH\
BAJAJ ALLIANZ provides a comprehensive platform, offering an investment
avenue for a wide range of asset classes. Its Endeavour is to change the way India
transacts in financial markets and avails financial services. BAJAJ ALLIANZ currently offers
its services in Broking and Distribution of Financial Services and Products like:
INDIVIDUAL PRODUCTS
1. UNITGAINA Unit Linked Plan
2. RISK CAREPure Term Plan
3. TERM CARETerm Plan with Return-of-Premium
4. INVESTGAIN
An Endowment Plan
5 LIFETIME CAREWhole Life Plan
6 CHILDGAINChildren's Policy
7 LOAN PROTECTORA Mortgage Reducing Term InsurancePlan
8 CASHGAINMoney Back Plan
9 KEYMAN INSURANCEA Promising Business Opportunity
10 SWARNA VISHRANTIRetirement Plan
11 UNITGAIN PLUSUnit Link plan with higher allocation
12 LIFELONG GAIN PLANA lifetime of security for your family
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13 RIDERS UNITGAIN PLUS
While the basic life insurance
14 MAHILAGAIN RIDERThe unique plan that takes care of you and
your loved ones.
15 UNITGAIN EASY PENSIONA Plan that enables you retire with
laughter lines.... not worry lines
16 SWARNA RAKSHA-ROCA plan that provids you with regular
income... for life.
17 HEALTHCAREThis is a three-year health insurance plan,with life insurance benefit.
18 UG PREMIERUpfront Allocation of 105% of singlepremium on day 1
GROUP PLANS
GROUP CREDIT SHIELD
GROUP TERM LIFE
GROUP TERM LIFE SCHEME
GROUP SUPERANNUATION SCHEME
GROUP GRATUITY CARE SCHEME
Insurance For NRI
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All Indians have an underlying need to feel secure, to care for the loved ones and to
provide for old age. The need is felt more when you are away from your Homeland. But being
away from India doesn't mean you have to compromise on the safety and security of your loved
ones.n fact, you can now easily steer your savings from overseas to conveniently meet
your family's needs - now and in the future.
Bajaj Allianz understand your need. The need to do something fruitful for your loved ones.. The
urge to let them know that you care. That's why Bajaj Allianz introduced the NRI Insurance
services. Now, you can invest your hard earned money in India and in the bargain ensure your
family's future.
InvestGain - 'With Profits Endowment Plan'.
CashGain - 'With Profits Money Back Plan'.
ChildGain - 'With Profits Money Back Plan' for children.
Lifetime Care - 'With Profits Whole of Life Plan'.
Swarna Vishranti - 'With Profits Differed Annuity Plan'.
1. INSTRUMENT OF LIFE INSURANCE AND PANSION FUNDS AND
UNIT LINKED PLAN?
. The graph are as follow.
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1) WHICH TECHNIQUE OF LIFE INSURANCE IN PENSION FUNDS-UNIT
LINKED PLAN?
OPTION RESPONSE IN %
DISPLAY 23%
DOOR TO DOOR 32%
EXHIBITION 10%
CATALOGUE 16%
PRICE OFF 14%
2) WHICH TECHNIQ REQURE LESS TIME IN SALES PROMOTION .
OPTION RESPONSE IN %
0
5
10
15
20
25
30
35RESPONSE IN %
RESPONSE IN %
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DISPLAY 23%
DOOR TO DOOR 35%
EXHIBITION 12%
CATALOGUE 15%
PRICE OFF
0%
5%
10%
15%
20%
25%
30%
35%
40%
DISPLAY DOOR TO
DOOR
EXHIBITION CATALOGUE PRICE OFF
RESPONSE IN %
RESPONSE IN %
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,32
IPO Distribution: Bajaj allianz distributes all IPOs (Book Building as well as
Fixed Priced) pan India through its distribution channel (Online + Offline) and helps get IPO
Investment benefits by providing end to end assistance
Online: Investors need not worry about fillin g up IPO application forms,
drawing cheques and standing in long queues to submit the forms. They can apply for IPOs
online at the click of a button wit h a minute through bajaj allianz .com
Offline: If the investor does not have ac cess to internet. Bajaj al lianz would
help apply for IPOs offline through a network of branches and business partners.
ValueAdded Services:
Live news from Reuters and Dow Jones.
Research and market call and SMS.
Reuters chatting tools.
Comprehensive Portfolio.
Expert views.
Market updates on Mobile.
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2.6: FINANCIL STATUS OF THE COMPANY:
# Financial Status of Bajaj Allianz 2009-201 are as fallow
ACCELERATED GROATH
Fiscal year No of policies year New Business in FY
2001- 2002 2137 Rs.7Cr
2002- 2003 115365 Rs.63.3 Cr
2003- 2004 186443 Rs.180 Cr
2004- 2005 288189 Rs.857 C r
2005- 2006 781685 Rs.2717 Cr
2006- 2007 2079217 Rs.4302 Cr
2007- 2008 37447421 Rs.6674 Cr
2008- 2009 66347456 Rs.8564 Cr
2009-2010 74379046 Rs.12398Cr
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PATTERN OF SHARE HOLDRING
Share holder Current year Previous year
No.of
share
% of
holdring
No.of
share
% of
share
PROMOTERS
INDIA
Bajaj finsarv Ltd
FOREIGN
Allianz SE
111524666
39184340
74
26
111524660.
39,184340
74
26
Total 15070900
100 150709000 100
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SHARE CAPITAL OF 31ST
MARCH 2010 OF BAJAJ ALLIANZ
(Amount in Rs 000)
PARTICULARS CURRENT YEAR PREVIOUS YEAR
Authorise capital
200000000 Equity
share of Rs10/each
Issue , subscribedcalled and paid-up
capital equity share of
10/ each
150, 709000 (previous
year 150709000)
capital share of 10%
each
Less: preliminaryexpense
2000000
1507090
2000000
1507090
Total 1507090 1507090
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FOR LINKED BUSINESS
CURRENT YEAR PREVIOUS YEAR
PERIOD NO.OF CLAIM AMOUNT
INVOLVED
NO. OF CLAIM AMOUNT
INVOLVED
Less then 3o
days
1208 1413.46 336 663.40
30 days to 6
months
1220 1860.87 223 649.88
6 months to 1year
248 149.12 117 214.86
1 year to 5
years
260 528.39 116 175.41
5 years and
above
2 10 0 0.00
Total for the
period
2938 4461.85 786 1,703.55
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INVESMENT OF LIFE INSURANCE IN LIFE FUND
(Rs in crore)
2009 2010
PUBLIC SECTOR
LIC (A) 15350 Cr 17428 Cr
PRIVATE SECTOR
HDFC STD LIFE 8537 Cr 9037 Cr
MNYL 2314 Cr 2432 Cr
ICICI PRU 7524 Cr 7740 Cr
BSIL 1263 Cr 1305 Cr
TATA AIG 6971 Cr 7102 Cr
KOTAK LIFE 3530 Cr 3685 Cr
SBI LIFE 8745 Cr 8956 Cr
BAJAJ ALLIANZ 9520 Cr 9775 Cr
METLIFE 3415 Cr 3502 Cr
AMP SANMAR 2143 Cr 2205 Cr
ING VYSYA 4132 Cr 4250 Cr
AVIVA 3741 Cr 3821 Cr
SAHARA LIFE 7932 Cr 8075 Cr
TOTAL(B) 62628 Cr 71885 Cr
TOTAL(A+B) 77978 Cr 89313 Cr
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CHAPTER: 3
DISCUSSIONS
ON
TRAINING
3.1 WORK PROFILE(ROLE & RESPONSIBILITIES)
3.2 DESCRIPTION OF LIVE EXPERIENCE
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3.1: WORK PROFILE (ROLE & RESPONSIBILITIES):
7
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52/($1'5(63216,%,/,7,(6
During the period as a trainee of the Bajaj Allianz I have handled lots of roles and
responsibilities. This helped me to understand about the job.
Roles and Responsibilities during my project time as follows
Introduction of theBajajAllianz Here I learnt when Bajaj Allianz was introduced
in the Indian financial sector. Here my role was to understand abo ut the product of
Bajaj Allianz which they deal with the customers. Bajaj Allianz is a Financial sector,
and insurance is a service based product, so I have taken some knowle dge how the
new concept of insurance working out in the market.
y Customer needs analysis Customers need analysis is the main key to
achieve Target market.
Demat Account is the door to enter in the share market to buy shares. Here I learnt
on what basis and through how Bajaj Allianz processed their Demat Account.
Knowledge about theMutual Fund Mutual Fund is a investment instrument, I
have learnt how Mutual Fund works out in the market and how portfolio manager do
their works to manage a mutual fund.
y Knowledge about the trading through Demat Account On the basis of
demat Account, how a customer can do trading and how it works out in
dematerialized form.
WealthManagement Wealth Management is the crucial part of a management
system, Wealth managers use to care take the wealth level of a company. Here our
role was, how wealth managers are working in the wealth management and what all
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criteria they are picking to make it effective.
y Fillingprocess of Demat application Form Demat application is one of the
longest application form, and it consist of bank account, trading account and demat
account and its filling process needs same documents. Those are 2 copy of photo,
PAN card, Address Proof, And Cheque or Demand Draft.
Concept ofPortfolio Management System Portfolio Management System (PMS)
is a management system where investors just invest their money and then Portfolio
managers, Research Analysist, Relationship Managers they take that investors fund
and separate them into different folio to get bi g return.
And along with those above roles I have attended some of special
training sessions in Bajaj Allianz itself. Those makes me understandable what all
are the instruments of Financial Sector and how they works o ut through the financial
sector
3.2: DESCRIPTION OFLIVE EXPERIENCE:
After entering in this organization I have gained lots of experiences about the
Market Approach, Products of the Insurance Companies, Mutual Fund Companies;
etc.At the time of doing work over the organization, I experienced how all corporate
works use to handle inside and outside of the organization.Here I experienced how
all Function Departments are inter connected and one for other.
Along with my works I experienced how to approach about a product in front of a
customer and market. During my training session I have attended some
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appointments with clients which help me to understand the customers need.
y What all promotional activities are done in the financial sector.
y Here I experienced how a financial sector can run their market entire of the huge
competition based market system; etc.
y Most of investors not fully aware about Life insurance policies and their advantage.y It was found most of the investor prefer, less risk taking saving scheme or fixed deposits.y Some of the people, who were related to rural area, did not know about facility for
investment of money in Life Insurance Policy schemes.
y The proportion of investor and non-investor 20% & 80%.. The investors were interested more in Policies of LIC because it is a Government body.
. Some of the investors were pleased to know about New FamilyGain
and said that it is a very good plan and is very much affordable by
middle class people.
AREA OF STUDY
The area of the study related with getting correct information of life insurance policies of
different peoples in the region of Bihar.
SAMPLE DESIGN
y
A sample design is a definite plan for obtaining a sample from a given population. It refersto the techniques or the procedure the researcher would adopt in selecting items for the
sample. Sample design may as well be drawn from the population to be included in the
sample i.e. the size of the sample. Sample design is determined before data are collected.
y During my study I have taken 50 insurance care consultants as the size ofsample.
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CHAPTER: 4
SUMMARY
&
CONCLUSION
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4.1: EXECUTIVE SUMMARY
Bajaj Allianz Life Insurance Co. Ltd. is a joint venture between Allianz SE, one of the world's largest insurance companies, andBajaj Finserv. Allianz SE is a leading insurance corporation
globally and one of the largest asset managers in the world, that
manage assets worth over a Trillion. With over 115 years of
financial experience, Allianz SE is present in over 70 countries
around the world. Bajaj Allianz is into both life insurance and
general insurance. Today, Bajaj Allianz is one of India's leading
and fastest growing insurance companies. Currently, it has
presence in more than 550 locations with over 60,000 Insurance
Consultants.
In June 2009, Bajaj Allianz entered into partnership with Thomas Cook India toprovide travel finance. Bajaj Allianz Life Insurance ensures excellent insurance
and investment solutions by offering customized products, supported by the best
technology.
A comprehensive list of policies and products offered by Bajaj
Allianz Life Insurance Co. Ltd. is as follows:
/($51,1*(;3(5,(1&(
During theperiod asa trainee of theBajajallianz Ihavehandled lots of roles
and responsibilities. Thishelped me to understand about thejob.
In Operations:
y Clarifying the queries of the customers that are raised and providing them
giving the appropriate solution for them.
y Tracking all the Inwards to the Branch pertaining to the Customer.
y Keeping track of the changes required in each application.
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y Reporting faulty application and proceeding with the cleared application.
In Marketing:
y Understanding all the available products in each category
y Understanding the competitors products so as to differentiate about the
company from others to the customer.
y Understanding the needs and requirements of the customers.
y Following up the customers until the order is closed.
y Getting up contacts from the customer to work upon the similar activity.
y
Working with the executives to achieve the individual and the group target
given by the Organization.
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APPENDIX
&
ANNEXURE
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QUESTIONNAIRE:
I DILIP KUMAR 3rd SEM, MBA am the student of DAYANANDA SAGAR
BUSINESS ACADIMY, Bangalore conducting a survey to know your p erception
towards Bajaj Allianz. Kindly extent your cooperation in filling this questionnaire and
enable me to do this project work successfully.
Questionnaire used was as follows :
Name: ______________________________ Age: _____________
Occupation: __________________________ Gender: __________
ApproximateMonthly Income: _________________________________
1. On what basis do you allocate a portfolio to your investor?
1. Based on Interest of the investor.
2. Based on Type of the investor we can classify as.
y Aggressive
y Conservative
y Moderate
y Moderate Aggressiv
y Moderately Conservative
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2. How do you evaluate your instruments?
y Equity Price Earnings Ratio
y MF- NAV
y Debentures- Interest Rate
y Bank deposit Interest Rate
y Public Provident Fund- Interest Rate
y Gold and Silver - Market Price
y Real Estate- Market Price
y Commodities- Market Price
3. Do you use any base model for constructing a portfolio? If Yes? What model
do you use? If no, why you have not used?
No. the portfolio managers dont use any model while constructing a portfolio
as they are theoretically sound but are not practically applicable.
4. What analysis do you carry out before constructing a portfolio?
y Need based analysis
y Tech analysis
y Fundamental analysis
y
Risk return analysis
y Sectoral analysis of the stock
5. Which technique requires more knowledge to execute?y Display
y Door to door demonstration
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y Exhibition
y Catalogue
y Price-off
6. Price off and installment offers are necessary for sales promotion?y Yes
y No
y Cant say
7. Do you think that sales promotion program that is presently undertaken
byBajaj Allianz. are satisfactory?
y Yes
y No
y Cant say
8. Should Bajaj Allianz. take up new sales promotion program?y Yes
y No
y Cant say
9. Where do you invest money?
y savings Bank Account
y Insurance Policies
y Share
y Mutual Fund
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BIBLIOGRAPH
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WEBSITE:
www.bajajallianz.com
www.moneycontrol.com
www.irda.com
www.google.com
REFERENCE BOOKS:
1. Kothari C.R (1999) research methodology, wishwa prakashan
2. Investment analysis potfolio manegetment by prashad chandra
NEWAPAPER &
MAGZINE
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