sunder madakshira on the marketer and the cloud at ad:tech bangalore
Post on 30-May-2015
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The Marketer and the Cloud 10 Effects on each other
Sunder Madakshira
Marketing and Communications
SAP
Branding Motherhoods
Ubiquity Refresh
Restate Value
Better Intelligence
Real time, relevant, incisive
Battlecards, Speed, Access, Ubiquity et al
Better Analytics
Better Engagement
Coca Cola, IBM, Avon et al
Amplifying Passion
Not just mining the Social Media
Partners, Customers, competitors, extended work pool
Co- creation
Making it Real, Real time
From Engagement to Experiential to
Personal Fulfillment
Run low cost experiments
Call to action: Embrace the Cloud
Learn to use for fundamentally role
Call to inaction: Marketers, Don’t learn technology!
sunder.madakshira@sap.com
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