superior. hospitality branding case study | archetika.pl

SUPERIOR hospitality branding

ARCHETIKA.PL

field: hospitality brandingbusiness: hotel model: pioneer brandbrand cycle: maturity

perfect localization

close to the turisticalattraction

great team

integrated and caryinghotel team

negative comments

because of the age of thehotel there were somenegative comments online

STARTING POINT

Decrease the number ofmarketing efforts and makebrand more consistent.

CHALLENGE

ARCHE

CLOSENESSAT HAND

ARCHE

Clients wanted to have nice, relaxing andquiet time while visiting the mostimportant spiritual attraction.

And expected the same in the hotel.

Transformation

what effect we want tocause in client's life?

Intimacy

what are our distinctiveassets?

Communication

how our brand is activatedday by day?

TIK STRATEGY

TRANSFORMATION

Clients felt calm and at quietin the spiritual place and inthe hotel.

INTIMACY

We did not touch corporate identity (CI)as the hotel was old and with tradition. It's oldlooking CI supported the feelingwe wanted for clients: cosy and calmatmosphere.

INTIMACY

But after client analysis wecould clearly see who wasour favourite one.

INTIMACY

This group started to beour brand engine.

COMMUNICATION

We intentionally and continuosly askedguests about opinion on the spot.

After introducing some changes (what wealready knew from negative onlinecomments) we were able to ask them dayby day.

COMMUNICATION

This supported open and closeatmosphere in the hotel.

After 3 months guest post were all aboutEva and Daniel - hotel team members.

Owner

After 3 months the hotelOwner was clearly moreat peace.

B2B ONLY

we decided tocommunicate only with triporganisators within thisone chosen group

marketing costs decrease

by choosing only one groupand directingcommunication to B2Bsector we decreasedmarketing budget.

SUCCESS

SUCCESS

Target group specialisationmade it possible to decrease

marketing expencesand increase visibility.

SUCCESS

Other guest were still served.But hotel stoped to be one of

many.And for many started to be

the ONE.In spite of its old outlook.

MAINCONCLUSIONThe most importand asset in places arePEOPLE.

So take care of your team.

Ensure they know WHY and WHO beforeHOW and WHAT to do.

FREECONSULTATIONWAITING

Are you ready to

get your businessup to the nextlevel

with consistent andproffesional brand?