supertag ipitch

> Tag Management <Supercharge your digital marketing

3

> The Big Convergence

2012 © Supertag Pty Ltd

“By 2017 the CMO will Spend More on IT Than the CIO” - Gartner Research

© Supertag Pty Ltd 42012

The Internet runs on tags

© Supertag Pty Ltd 5

> Data driven marketing = tags

2012

Media Attribution & ModelingOptimise channel mix, predict sales

Testing & OptimisationRemove barriers, drive sales

Boosting ROI

Targeted Direct Marketing Increase relevance, reduce churn

“Using data to widen the funnel”

© Supertag Pty Ltd 6

> Data driven marketing = tags

2012

Media Attribution & Modeling

Testing & Optimisation

Boosting ROI

Targeted Direct Marketing

“Using data to widen the funnel”

7

> Bridging the marketing/IT divide

Marketing Technology

Communication barriers and resource limitations reduce ability to innovate and execute strategies

2012 © Supertag Pty Ltd

8

> Bridging the marketing/IT divide

Marketing SuperTag Technology

SuperTag enables marketers to implement data driven marketing strategies directly without IT support

2012 © Supertag Pty Ltd

9

> Cross-platform data integration

Web AnalyticsHeat MapsTargetingLive ChatTesting

SuperTag

CRM/eDMsPaid SearchAd ServersAffiliates

DFPs

SuperTag enables data exchange and coordination of user experience across multiple platforms

2012 © Supertag Pty Ltd

© Supertag Pty Ltd 102012Easy to use drag & drop interface to manage tags

© Supertag Pty Ltd 112012Constantly growing tag library and integrations

© Supertag Pty Ltd 122012Dynamically enable tests on any page element

© Supertag Pty Ltd 132012Build-in product affinity re-targeting module

© Supertag Pty Ltd 142012Media attribution and data mining in Splunk

15

> The Big Convergence

2012 © Supertag Pty Ltd

“By 2017 the CMO will Spend More on IT Than the CIO” - Gartner Research

© Supertag Pty Ltd 16

Contact uscbartens@datalicious.com

Learn Moresupertag.datalicious.com

Demo & Trialsupertag@datalicious.com

2012