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SUPIMA SELLING POINTS
TEXWORLD JULY 2015
Buxton Midyette
VP Marketing & Promotions
Field shot
Short Staple (Regular Cotton)
Extra-Long Staple (Supima)
Short Staple (Regular Cotton)
Extra-Long Staple (Supima)
ELS COTTON
• Definition: In the U.S., cotton must be 1 – 3/8 inches or longer to be defined as an Extra-Long Staple (ELS) cotton or Luxury Cotton.
• ELS Represents the top 3% of the World’s Cotton.
• ELS Cottons: Egypt (Giza 88, 92), Peru (Pima), Barbados (Sea Island), U.S. (American Pima).
ELS COTTON
A LIITLE BIT OF HISTORY
HISTORY
1911: Pima is born 1954: The start of Supima
Pima’s Industrial Heritage 1920 Goodyear Tire Co.
ABOUT SUPIMA
• Grown only in Southwestern U.S., mainly CA
• 200 family farms
• Highly environmentally regulated
• 100% Machine picked
SUPIMA
ADVANTAGES
SOFTNESS STRENGTH
LASTING COLOR ABSORBANCE
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