supply chain logistics gw
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reliability as a prime ingredient for successProcurement | Warehousing | Distribution | Fulfi lment
Supply chain logistics:
The peak of logistics
At Kästle, each and every ski undergoes a series of strict
checks before leaving the production area: a typical meas-
ure for this international leader in terms of innovation and
quality. In order to be able to guarantee its customers the
very best quality, the ski manufacturer deploys the latest
technology in all its production processes. And further
down the line, top notch technologies in the domain of lo-
gistics must be utilised to assure timely, safe transporta-
tion. This is where Gebrüder Weiss comes in.
GW’s organisational experience has given us the ability to command a precise overview of our
supply chain, an absolute must where economic viability and sustainability are concerned. We
were able to reduce costs and delivery times; customer satisfaction increased accordingly.
What more could anyone ask? www.kaestle-ski.com
“ The intense focus on quality and performance is what makes our partnership special.”
Oliver Binder, R&D Director
The Challenge.
The Challenge
Kästle GmbHKästle is a highly specialised Austrian manufacturer of skis.
Since 1924, the company has helped shape the develop-
ment of the sport through continuous innovation. Prod-
uct ranges are defined by their quality and performance.
The company, which is headquartered in Wels, focuses in
particular on skis for freeride, freestyle, all-mountain and
ski touring disciplines. Kästle’s sales concept is designed
purely for the specialist shop. In contrast to other ski manu-
facturers, Kästle’s sales partners must be dedicated sports
equipment retailers.
Supply chain logistics for Kästle GmbHAfter its comeback in 2007, Kästle was looking for a lo-
gistics partner who could meet its framework requirements
internationally. The company’s exacting requirements begin
with the transport of the sensitive raw materials that go
into the production of skis and end with utmost safety, on
any mountain slope. Kästle’s quality standard is premised
on the exclusive use of elements that decisively enhance
performance. Remaining true to this ideal, Kästle’s choice
of Gebrüder Weiss for its transport needs is based on a sin-
gle partner for all transport and logistics processes. From
the word “go”, the logistics concept was geared to pro-
viding solutions. The provision of a central warehouse in
Wels, Austria, was complemented by an additional ware-
house in Chicago where Kästle sets specific criteria for
storage, packaging and forwarding of its products. A fur-
ther challenge of the project was the need for flexibility and
adaptability to accommodate a continually expanding and
changing product range, also taking into account seasonal
fluctuations in the ski equipment sector.
The Solution.
The Solution
Logistics as a complete solutionFrom reliable procurement through secure warehousing to
worldwide distribution of an annual average of 16,000 skis,
bindings and accessories – Gebrüder Weiss takes care of
Kästle’s transport and logistics needs. This arrangement en-
sures a combination of efficient transport means and timely,
safe provision of products to the remotest of ski regions.
High potential for applicationsAlongside state-of-the-art logistics centres, Gebrüder Weiss
offers Kästle superlative logistics technologies including
voucherless picking and Track and Trace. Further services
guarantee the end customer accurate and detailed informa-
tion on the contents of their consignment.
Safe transportIn cooperation with the client, Gebrüder Weiss developed
tailored shipment boxes to make distribution safer, more ef-
ficient and more cost-effective for the customer. Additional-
ly, components for skiers are assembled in logistics centres.
The Benefi ts.
The Benefi ts
Services by a single providerHaving Gebrüder Weiss as the sole partner for transport
and logistics processes means that Kästle can benefit from
accumulated skill sets and uninterrupted processes.
Effective strategiesThe second warehouse centre in Chicago is controlled and
directly supplied by the central warehouse in Wels. This
gives certain advantages for Kästle: the overseas base is
close to customers and delivery times in the US and Can-
ada can be significantly reduced. Distribution costs are
lower, thanks to bundled deliveries from Europe.
A fl exible partnerA typical aspect of sales in the ski sector are fluctuations;
Gebrüder Weiss caters for such eventualities, reacting
swiftly and ably to changes and additions to Kästle product
ranges.
Customer satisfactionA practised network, reliable delivery and smooth business
procedures: these are elements which do not go unnoticed
by Kästle and by the ski manufacturer’s clients, too.
The Process.
Planning and organising logistics is a big challenge for en-
terprises. It becomes a minefield if the enterprise chooses
to use several providers for various areas of the logistics
chain. This is why Kästle relies on one service provider.
Gebrüder Weiss is responsible for all transport and logis-
tics for the ski manufacturer, with Wels the base for distri-
bution to Europe and Australia. Wels also supplies the Chi-
cago warehouse which in turn serves the US and Canadian
markets.
The full range of logistics from one provider
www.gw-world.com
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