surveys online tips
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PostGrad Diploma in Digital Marketing
Assignment 1 - Online Survey Tips
!Date: Oct 10th, 2014
by Livia Henderson
Who Will You Ask to Complete the Survey?
EXISTING BUSINESS/SERVICE!Your Existing Customers plus Groups that resemble them:!!!START UP/NEW BUSINESS/NEW PRODUCT!A Group represents or that will help you to identify your target audience:!
Response Rates
Response rates can be influenced by factors such as customer loyalty, brand recognition, incentives, invitation wording, perceived benefit from participating in survey, demographics and how actively respondents are engaged in the improvement process, among other things.
Internal surveys (i.e. employee surveys) generally have a much higher response rate than external surveys (e.g. customer satisfaction surveys). !!Internal surveys will generally receive a 30-40% response rate or more on average, compared to an average 10-15% response rate for external surveys.!!
Response Rates
Focus on Quality Feedback, not Quantity
An important participation incentive to survey respondents is that their opinions will be heard and that action will be taken based on their feedback. !!If respondents believe that participating in a survey will result in real improvements response rates may increase, as will the quality of the feedback.
Incentives
Response rates can soar past 85% (about 43 responses for every 50 invitations sent) when the respondent population is motivated and the survey is well-executed. !!Response rates can also fall below 2% (about 1 response for every 50 invitations sent) when the respondent population is less-targeted, when contact information is unreliable, or where there is less incentive or little motivation to respond.!!
Key Survey Factors
• Survey Length – Research has shown that surveys should take 5 minutes or less to complete. !!!
• Provide Value – Offer a copy of the final results and consider offering an incentive!!
• Send Reminders – Limit yourself to no more than two reminder emails, changing the time of day and the day of the week that you send them out!!
How will you make the Survey?SurveyMonkey - FREE & paid plans!https://www.surveymonkey.com/!!SmartSurvey - FREE & paid plans!http://www.smartsurvey.co.uk!!Google Forms - FREE!but stored in Google Sheets - manual analytics!http://www.google.com/forms/about/!!KwikSurveys - FREE & paid plans!https://www.kwiksurveys.com!!PollDaddy (https://polldaddy.com/)!!Social Media Apps!SurveyMonkey; Tabsite (https://www.tabsite.com/#apps); Cup.li (http://cup.li/);
Tools - SurveyMonkey - templates
https://www.surveymonkey.com/mp/market-research-surveys/#jumpdown!!
Tools - SurveyMonkey - incentives
https://www.surveymonkey.com/mp/survey-rewards/!
Tools - KwikSurveys - Pricing
user: annalivia@hotmail.com password: test12345
Tools - KwikSurveys - Pricing
Preview at: http://kwiksurveys.com/app/rendersurvey.asp?sid=q8er9j2c3nc0udb429827&refer=!
Tools - Social Media, Survey Apps - Benefits1. Comprehensive Metrics !
Many Facebook survey tools allow you to use the already available informa8on to narrow down your respondents by: • Age • Loca8on • Gender !2. Easy to obtain a large number of respondents !Facebook is so integrated into our lives that the average smartphone user checks their Facebook 14 8mes a day. This means that there is already a large amount of ac8ve people who are readily available to take your survey. Facebook allows you to gain much more respondents in a much shorter amount of 8me than if you used classic survey methods. !3. Low cost !Small businesses, new businesses, and even large businesses need to cut costs where it makes sense. Tradi8onal polling can be very expensive which oGen mi8gates the final outcome of a survey. However, most Facebook polling solu8ons are very cheap and can offer more than enough informa8on to make smart changes and to help generate more effec8ve content.
Advertise the Survey with Audience Targeting
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4180341/!!
https://www.surveymonkey.com/mp/social-media-surveys/
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