surveys with the youth. it doesn't work

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Quality Control Surveys: We’ll say ANYTHING for the

An interview, with US: The other side

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Let me tell you a little story..

But sssh. Let’s just keep this

BETWEEN US, okay?

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Yesterday, me and a couple of friends went for a focus

group for a CERTAIN COMPANY..

..For QUALITY CONTROL

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They asked us all sorts of QUESTIONS..

So, where did you buy the camera?

What was the key-influencer in your decision?

Are you satisfied with your laptop?

Were you influenced by our advertisements?

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It went on FOREVER..

Okay, it was more like ten minutes, but it FELT LIKE FOREVER.

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So if it was SO BORING, why did we do it in the

first place?

Yeah boys, you know where I’m going with this..

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It was all about the MONEY, DUHH!

They were paying us 20 bucks. We would’ve

said ANYTHING THEY WANTED TO HEAR

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And you know what the best

part was..?

Throughout the entire survey, we pretty much LIED ABOUT EVERYTHING.

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See, this is the thing that brands just aren’t GETTING THROUGH THEIR

HEADS..

We’ll say anything for a couple of

bucks. WE JUST DON’T GIVE A

DAMN.

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“I didn’t even know what the survey was about half the time. All I know is that we all had different questions about cameras, or laptops, or something. I just did it for the

20. Hell, we all did it for the 20”.

Faye, 20. Petaling Jaya.

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Hell, to be COMPLETELY honest..

We even LET THEM TELL US WHAT OUR ANSWERS SHOULD BE.

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“Hell, halfway through the entire thing, the guy just told me that he was tired, and asked me

whether it was okay if he filled out some of the forms on my behalf. Hell yeah. Whatever man, whatever gets me my 20 quicker. Sweet deal”.

Fad, 20. Petaling Jaya.

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The simple TRUTH is..

You will NEVER GET HONEST ANSWERS FROM US, especially

through your

CONVENTIONAL FOCUS GROUPS.

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Why?

Because the only people we’ll ever “GET REAL”

with, are our FRIENDS.

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Wake up and smell the coffee. When it comes to the

youth, your CONVENTIONAL methods are DEAD.

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The time for change is now, so GET WITH THE TIMES.

Don’t keep up. Stay AHEAD OF THE GAME.