surviving the keyword apocalypse: keyword research post keyword tool, (not provided), and...

1

@stoneydStoney G deGeyter

ApocalypseSURVIVING THE KEYWORD

KEYWORD RESEARCH POST:KEYWORD TOOL, (NOT PROVIDED),

AND HUMMINGBIRD

2

@stoneydStoney G deGeyter

IT'S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE)

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Timeline of the keyword apocalypse

IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE)

August 24 (ish)Google Rolls Out HummingbirdAlgorithm & SEOs Don’t Notice

August 27, 2013Google TakesAway Keyword Tool & SEOs Freak Out

Week of Sep. 4Google MakesKeyword Data “(Not Provided)” & SEOs Freak Out

Sep. 26, 2013Google Discloses Hummingbird & SEOs Freak Out

KEYWORD APOCALYPSE

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

The perfect keyword storm?IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I

FEEL FINE)

Keywords are “Irrelevant”

Keyword Tool

Gone

(Not Provided)

Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Just another day in SEOIT’S THE END OF KEYWORDS AS WE KNOW IT (AND I

FEEL FINE)

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Keywords still matterIT’S THE END OF KEYWORDS AS WE KNOW IT (AND I

FEEL FINE)

that thing that does that stuff that makes me feel that way

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@stoneydStoney G deGeyter

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

SERVERLOGS

KEYWORD TOOL

KEYWORDS ARE EVERYWHERE

Where do you go for keyword dataHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

WORDTRACKER KEYWORDS

KEYWORDS CLOUD TOOLS

Where do you go for keyword dataHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

PPC CAMPAIGN & PLANNER

EVERYDAY CONVERSATION

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Here’s what we know…HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

EXACT MATCH

KEYWORDS

ORGANICALLYRELATEDWORDS

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Find your core terms (just like before)

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

My Core Terms

Laptop Batteries

Power Tool Batteries

Cell Phone Batteries

Motorcycle Batteries

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Add your qualifiers (just like before)

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

ACCOUNTING

SOFTWARE

packages

programs

services

solutions

systems

computer

computerized

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Incorporate related words (very important!)HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

Co-Occurrence

Synonyms

Regular Correlation

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

• Pick 3-5 top ranked

Competitor Sites

• Such as: TagCrowd, Tagxedo, Webconfs.com

Cloud Tools

• Words used in each document

Similar Terms

Finding co-occurrence keywordsHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

(words frequently found together)

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Finding synonymsHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

Source: http://www.visualthesaurus.com

(words that can be used interchangeably)

CarSandwich Shop

AttorneyRatings

Restaurant

bartavern

AutoDeliLawyerReviewsPlace to Eat

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Finding words that correlateHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

(words that are used within topical context)

Snow

Cold Freeze

Shoes

Runn

ing

Feet

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

ApocalypseYOU CAN SURVIVE THE

‘CAUSE IT AIN’T THAT BAD!17