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SWAROVSKI CORPORATE ARCHIVEDipl.-Arch. Stephanie Bonsack BBA
2. Tag der Unternehmensgeschichte in Wien, 1. Oktober 2013
INHALT
1 VORSTELLUNG1. VORSTELLUNG
2. ANNUAL REPORT 2012
1 ACTIVITIES1. ACTIVITIES
2. QUERIES / PROJECTS
1 VORSTELLUNG1. VORSTELLUNG
Das Swarovski Corporate Archive – ein Konzernarchiv
Gründung 2006/2007
5-7 Mitarbeiter
Zeitraum: 1862 heute Zeitraum: 1862 – heute
SCA STRATEGIE – VISION & MISSION
Vision
Das Corporate Archive ist das Heritage Center von Swarovski, im Wesentlichen der
Swarovski Gruppe und Familie. Es ist der Ansprechpartner für alle Frage rund um die
Swarovski Geschichte.
Mission
Das Swarovski Corporate Archive (SCA) stärkt die Identität und Marke mit dem
Aufbewahren und Managen des historischen Erbes der Swarovski Gruppe und stellt
somit den Zugang zu Beständen genauso wie eine klare und konsistente Historische
Kommunikation sicher. Als Dienstleister unterstützt das SCA die Organisation bei
Projekten, als Abteilung sammelt und schafft es Inhalte unabhängig.
Swarovski Corporate Archive ORGANISATION
Archivgruppen
SCA INHALTSCA INHALT
ProdukteProdukte ObjekteObjekte AktenAkten AV MaterialAV Material
SPCGB
DesignerKunstgegenstände
Museumsstücke
AktenPläne
Clippings
FotosFilme
Tonbänderg
Non-Swarovskipp g
KatalogeMagazine
Tonbänder
SCB OPTIK TYROLIT FAMILIE
Swarovski Corporate Archive – Statistik
Entwicklung der Anfragen an das SCA 2008 - 2012
250
300
200
150 SCA requests
trend of SCA requests
50
100
0
2008 2009 2010 2011 2012 2013
Swarovski Corporate Archive – Statistik
Entwicklung des angefragten Materials aus dem SCA 2008 - 2012
1200
1400
800
1000
600
800
requested material
trend of requested material
200
400
0
200
2008 2009 2010 2011 2012 2013
SWAROVSKI CORPORATE ARCHIVESWAROVSKI CORPORATE ARCHIVEAnnual Report 2012
TABLE OF CONTENT
1. SCA ACTIVITIES
2. QUERIES / BU PROJECTS
3. OUTLOOK 2013
1 ACTIVITIES1. ACTIVITIES
Published first Archive Catalog to show the content of Product Archive
Activities
Since January 2012 the first Archive Catalog is available and shows on more than 800
pages one facet of the entire archive material All images have been shootedpages one facet of the entire archive material. All images have been shooted
professionally in 2012, so we can update the content next year.
New leaflet for better understanding what SCA stands for
Activities
The new SCA leaflet explains short and simple what SCA stands for, what SCA is doing
and what SCA provides Four articles illustrates in German and English the following:and what SCA provides. Four articles illustrates in German and English the following:
• We record history
• We make history come to life
• We have the answer or we will find it
• Seek and you shall find
New SCA presentation on the intranet
Activities
The new site at SIA shows all information about us as well as contact data and provides all
available tools for downloadavailable tools for download.
New Swarovski Milestones
Activities
In 2012 we have reworked the former SIA Milestones and have created a Pdf version for
downloaddownload.
150th Anniversary of Daniel Swarovski and Archive Exhibition at BBB
Activities
• To celebrate the 150th anniversary ofDaniel Swarovski‘s birthday (Oct. 24th) y ( )we created a special Global News atSIA. Beside facts and images of theperson Daniel we have provided also a movie of a speech at his 90th birthdaymovie of a speech at his 90th birthday1952. Until today that is the mostsuccessfull Global News with over 3,000 clicks and 230 „five star“ rates.„
• In November we have organized a littleArchive Exhibition at the BBB in Wattens to show samples of archive content(images, pieces...). It went2 weeks and has beenvery successful! Wereceived lots of positivereceived lots of positive feedback, so there will beone next year as well.
Daily Business
Activities
Main work of the whole team is to organize
and describe all the archive content Alsoand describe all the archive content. Also
in 2012 we have done a lot, e.g.:
• 200 Swarovski Calendars (since 1950s)
• 2200 Optik Plans (1939-1984)
• Part of the File collections until 1970
• Historical images (1860-1920)
• Figurines (2000-2011)
• Description Policies to ensure consistentarchiving and to avoid double entries in gthe database
• Media Archive concept and start ofimplementation
New arrival in 2012 has been the archive
of old machines and tools which is nowof old machines and tools which is now
part of the museum collection.
2 QUERIES / BU PROJECTS2. QUERIES / BU PROJECTS
Over 230 queries received SCA in 2012
Activities Business Units
The number of queries increased from 150 in 2011 to 230 in 2012. However, it was noted
that the scope of the queries had changed again. While in 2011 around 700 pieces,
pictures, or items of information were requested, the figure this year was over 1,000. This
is mainly due to the first SCA catalog and the launch of the media archive project. It
shows that as soon as people know the archive content, they use it for different purposes.
So, we go on with our successful work to support Business Units in their projects.
Sparkling Secrets Exhibition in Shanghai and Korea – CGB and SP
Activities Business Units
The biggest support needed from BU‘s was the Sparkling Secrets Exhibition. Not onlypieces have been requested, also historical images and information. p q , g
Sparkling Secrets Exhibition in Shanghai and Korea – Photoshoot for HB
Activities Business Units
Harper’s Bazaar Korea
CGB Forum Singapore
Activities Business Units
Summer Exhibition Opera Bordeaux
Activities Business Units
The Opera of Bordeaux requested 23 pieces for their Summer Exhibition „Exposition d´Eté 2012 La Route du Baroque “.q
Design Exhibitions CC&DS in Bejing and HongKong
Activities Business Units
Photoshoots of Magazines
Activities Business Units
First Magazine
Photoshoots of Magazines
Activities Business Units
Woman Verve
Photoshoots of Magazines
Activities Business Units
Jewel
Photoshoots of Magazines
Activities Business Units
Material Girl
CGB Press Events in New York and Paris
Activities Business Units
Paris New York
Swarovski Calendar 2013
Activities Business Units
Stages of STS in SKW, Innsbruck and Vienna
Activities Business Units
25th Anniversary SCS in Wattens and Turin
Activities Business Units
Das Swarovski Corporate Archive – ein (Familien)UnternehmensarchivDas Swarovski Corporate Archive ein (Familien)Unternehmensarchiv
- ein 100% Familienunternehmen seit fast 120 Jahrenein 100% Familienunternehmen seit fast 120 Jahren
- Unternehmen und Familie nicht trennbar
- Unterscheidung Familie und Unternehmer
- SCA ist in erster Linie ein Unternehmens-/Konzernarchiv
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