swasth bharat prerak programsbp (seikhpura, bihar) envisioned an effective convergence with the...
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Swasth Bharat Prerak ProgramSupporting implementation of POSHAN Abhiyaan
• The Swasth Bharat Prerak (SBP) program is a
fellowship, designed to provide an opportunity for
India’s young professionals to contribute to nation
building by supporting the district and state
administrations towards effective implementation of
the POSHAN Abhiyaan.
• It is a joint initiative of the TATA Trusts – and the
Ministry Ministry of Women and Child Development
(MoWCD).
• The objective of the Swasth Bharat Preraks
program is to provide support to the District
Magistrate and ICDS office by deploying a ‘district
lead and state lead’ at district and state-level
respectively who act as catalysts for quick and
efficient implementation of the Abhiyaan’s
components
• The Tata Trusts-TINI have been supporting the
implementation since April 2018
Who are we?
Our core team
Dr Rajan Sankar
Program Director
Preeti Sharma
ManagerDr Archana Kharyal
Program Officer
Prapti Adhikari
Program Officer
Swarnakshi Luhach
Program Officer
Aishwarya Padmanaban
Program Assistant
Kavita Gulati
HR Coordinator
How we recruit the SBPs?
Online Portals
• Applications are shortlisted based
on age and educational institution
• Telephonic shortlisting is carried
out
• Successful telephonic interview is
followed by in-person/ skype final
interview
Campus interviews
• Selected candidates are
shortlisted to participate in the
recruitment drive
• Group discussion conducted on
relevant topics
• Shortlisted candidates undergo
one-on-one interview
303
SBPs
190
SBPs
50
SBPs
Batch (1-6)
April – October 2018
Batch (7-9)
January – July 2018
Batch 10
January 2020
210 Alumni
Program structure
State Leads
• Work in close coordination with the State Project Management Units (SPMU)
for POSHAN Abhiyaan and provide techno - managerial support to state
officials
• Support the district leads and ensure periodic reporting of the functions carried
out by them
Core Team
• Work in close coordination with the Central Project Management Unit (CPMU)
for the implementation of POSHAN Abhiyaan
• Provide techno – managerial support to the state and district leads in
supporting the PMUs and district administration as well as the ICDS
District Leads / Prerak
• Work with the district administration and play an active role in implementing the
components of POSHAN Abhiyaan– Convergence, ICDS – CAS, ILA, Jan
Andolan and Innovation
• Ensure documentation and timely reporting as per requirement of the program
Covera
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Map n
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Our strength and coverage
333 SBPs
Including district leads across
34 states and UTs
40% women SBPs
Background:
40% Engineers
30% Management Studies
30% Social sciences and
languages
2
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7
25
8
24
28
6232
10
22
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6
1
58
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Program Highlights2018 - 2020
ICDS - CAS
100% SBP presence across
• Top 5 best performing aspirational districts in Health
and Nutrition
• SBPs supporting 90% of the top 20 aspirational
districts (June 2019 ranking) in performance
improvement
Technology driven service delivery for Anganwadis
through CAS
• Supporting the procurement of smartphones for CAS
across eight states
• Configuration support across 90 districts in eight
states
• Using CAS for periodic analysis and strengthening
service delivery across 130 districts
• Training of anganwadi workers in using smart
phones across eight states
Driving improvement in nutrition indicators across Aspirational and Non – Aspirational districts
Convergence
260 districts submitted Convergence Action Plans
• SBPs have been instrumental in coordinating with
~5-7 line departments in drafting of district
convergence action plans for commitment to work
towards improving nutrition indicators at the district
level
80% of top 20 districts supported by SBPs
• SBPs have been instrumental in driving community
engagement across the year and during special
milestones such as National Nutrition Month (Sept
2018 & 19)
• SBPs use innovative strategies to engage audiences.
Eg: Over 100 street plays during Kumbh mela, use of
religious platforms for spreading message on
nutrition, etc.
Driving Convergent action across districts
Making nutrition a people’s agenda through community engagement
Driving innovations proposals for fund mobilization
Leveraging CSR and other external funds for improving
ICDS services
• SBPs have been instrumental in submitting 140
proposals across 24 states
• 48 proposals have been approved by states
• Some key areas of innovations suggested include:
o Test, treat, and talk anemia camps across govt
schools
o Breastfeeding corners in govt hospitals
o Nutrigardens at Anganwadis
• SBPs have been instrumental in supporting their
districts to leverage CSR funding for their districts in
improving nutrition services
• Till date, they have supported in leveraging CSR &
govt funds across 13 districts in 9 states for:
oAnganwadi infrastructure improvement
(refurbishment of buildings, LPG connections, etc)
oImprovement of services (growth monitoring of
children, provision of supplementary nutrition, etc)
~12
Crores
~37
Crores
Innovation Component
Program publications and reports
Contribution of SBPs
to the National
Nutrition Month (Sept
2018)
Report on the SBP program
on the fight against
malnutrition
Case studies of SBPs
and their work
Contribution of SBPs to the
National Nutrition Month
(Sept 2019)
Press Ctrl and click on image to view
report
Digital presence to showcase the work of SBPs
• An active website of SBPs – www.wcdsbp.org has been put in place to showcase the work of SBPs
• SBP program has an active social media presence across Facebook, Twitter, Instagram, and LinkedIn for engaging
with the SBPs and to showcase the wide array of work carried out by them
Program Update
Field diaries2018 - 2020
Capacity Building
Verification of growth monitoring registers
Conduct verification exercise of Baal Tula reports (or growth monitoring registers) of
select anganwadi centres. The results revealed that in the sample 10 anganwadis, the
proportion of underweight children was approximately 50%. It was substantially higher
than the figure of 15.24%, as reflected in the MPR in one of the districts.
Trainings for growth monitoring
Conduct training workshops on different themes such as growth monitoring, Infant and
Young Child Feeding Practices (IYCF), Kangaroo Mother Care (KMC) for low-birth-
weight babies, identification of severe acute malnutrition in children and WASH. Pre and
post-tests are also conducted to evaluate the effectiveness of the training.
Support to anganwadi centers in CBEs and VHSND
Support and monitor the status and quality of Village Health and Sanitation Day
(WHSND) in districts. Assist the anganwadi workers and helpers in maintaining
checklists, support in quality assurance and ensure VHSND are held as per the calendar.
Convergence
Bringing communities and administration together
SBP (Seikhpura, Bihar) envisioned an effective convergence with the Education
Department. Poshan Kaksha -awareness on nutrition and hygiene for school and college
students, and Poshan Charcha- lady supervisors and ICDS officials create awareness
about the Abhiyaan to the education department officials such as principals, teachers,
cooks, etc.
Converging for learning
‘Navva Besta Naar’ or the Joint Health, Nutrition and Sanitation Program (JHNSP)--
provided crucial implementation support to the JHNSP. SBP assisted in the orientation
and training of master trainers, and sector and block level functionaries. He also
provided inputs on building an effective feedback system from the district to the block
and village level.
Getting anganwadis water supplies
205 anganwadi centres out of 1507 active ones in Jhalawar district of Rajasthan will be
getting water pipelines from the Public Health Engineering department in the coming
months. SBP contributed raising pertinent point in the convergence meeting, conducting
feasibility study and exploring avenues of convergence with PHED to provide water
connection to anganwadis.
ICDS – CAS
ICDS – CAS for growth monitoring efficiency
SBP in Rajasthan leveraged the ICDS – CAS data to improve growth monitoring efficiency
across all anganwadi centers. A district’s weight monitoring has reached an impressive
99.4% of all anganwadi centers. This focused innovation also saw an encouraging
increase in vaccinations from 77 % in 2017 to 86% in 2019.
Strengthening ICDS – CAS in urban Maharashtra
State Lead for Maharashtra played a significant role in co-locating anganwadi centers
within the municipal schools of Mumbai, in order to support the urban ICDS.
“I am happy to share that BMC and ICDS are now working towards shifting 56 AWCs in
municipal schools,” says Dipesh.
Coding of anganwadi centres with unique codes
SBP in Uttar Pradesh noticed that errors in the codes allocated to the anganwadi workers
were causing data discrepancy and this was immediately flagged it to the district
administration. This swift reporting helped ease the preliminary bottleneck and enabled
smooth implementation of CAS.
Jan Aandolan activities
Nukkad Natak at KumbhUsing Kumbh Mela to spread awareness, this innovative effort sensitised a multitude of
people to nutrition and health. A record-breaking hundred nukkad-nataks of 10 minutes
each were performed in a 24-hour period by the Preraks of UP on 18 February 2019.
This mass awareness drive mobilised an estimated 30,000 people. In parallel,
approximately 13,000 people participated in a signature campaign committing
themselves to adopt healthy nutrition-focused behaviour.
SHGs for nutritionSBPs recognise the value of locally grown produce and available resources- amla
candies and moringa jelly or nutritious recipes in the form of laddoos. In order to
facilitate wide-scale distribution, SHGs have also been roped in. In Uttarakhand, the
Chief Minister of Uttarakhand, Mr Trivendra Singh Rawat, recently launched Jangoora
laddoos.
Suposhan LeelaSBPs in UP utilised the festival of dusshera to disseminate messages about good
nutrition, but with a twist. Using humour and designing characters such as Suposhit
Ram, Iron Laxman and Bharat Vitamin C, who together fight against Kuposhan ka Ravan
and Anaemia Surpanakha, SBPs successfully narrated the impact of anaemia and effect
of iron, the need to consume iron with vitamin c, and the many health schemes that
could help build a kuposhan-mukt rajya.
System strengthening
Developing model anganwadisSBP transformed a vacant anganwadi centre that was being used as dumping ground for
household garbage. Through persistent efforts, the team won over the villagers who were
resistant to this change. The once defunct anganwadi is now a welcoming abode for
mothers and children. It is a learning hub that boasts of a small library and playground. In
addition, there is a kitchen garden and compost pit.
Reimagining anganwadis in Punjab, Jharkhand, Andhra Pradesh, Tripura
SBPs have leveraged CSR funds to develop model anganwadi centres, building of toilets,
providing clean fuel, ISO certifications, setting up vegetable donation boxes, and installation
of water filters.
Giving communities the 'Information at hand': Poshan Helpline, Assam
In order to make the information on health and nutrition accessible to the communities, the
State Program Management Unit (SPMU) Assam established a hotline service - the
Poshan Helpline. The state lead of SBP, Har Gobinda and SBP Ronica Devarshi were a
part of the steering team who contributed significantly to the concept and setting up of it.
Some testimonials..
“I would like to mention the role of the Swasth Bharat Preraks,who under the guidance of my team and their State Lead have
played an eminent role in supporting the state and districts in
implementation of the program. They have been instrumental in
key areas including interdepartmental coordination, definingSMART objectives at system level, steamlining of operational
processes and providing analytical support.”
– Dr. M. Geetha, IAS, Secretary, Department of Women and
Child Development, Chhattisgarh
“These Preraks or catalysts of change have made a valuablecontribution towards effective implementation of POSHAN
Abhiyaan in their respective districts. They have helped provide an
unbiased perspective of developments at grassroots, which has
helped inform decision making at various levels. We are gratefulfor their support and welcome the opportunity to partner with Tata
Trusts on future engagements too.”
– Mr. JN Kansotiya IAS, Former Principal Secretary,
Department of Women and Child Development,
Madhya Pradesh
” The Swasth Bharat Prerak Program has provided valuablehuman resources support to the state. The Preraks have actively
engaged with the state machinery for the implementation of
POSHAN Abhiyaan. They bring diverse perspectives and have
successfully worked with various stakeholders on the field. Theircontribution to the Abhiyaan is appreciated.“
- Ms. Vinita Vaid Singal IAS, Principal Secretary, Department of Women and Child Development, Maharashtra
“The Swasth Bharat Prerak program has played a crucial role ineffective implementation of POSHAN Abhiyaan. The Preraks are
an integral part of the district administration have made significant
contribution towards achieving targets under POSHAN Abhiyaan.
The youthfulness of ideas and freshness of perspective whichPreraks bring are deeply appreciated by us and give us a clear
picture of the situation on the ground. We are grateful for the
presence of this extremely talented cadre of young professionals
and wish them the very best for future endeavours.”
– Mr. H. Arun Kumar IAS, Special Commissioner, Department
of Women and Child Development, Andhra Pradesh
“Having a Prerak is always very helpful for efficient functioning.POSHAN Abhiyaan is very promising in the transformation of lives
of women and children. The nutritional support through POSHAN
Abhiyaan will help minimise malnutrition in the district and
contribute significantly in improving the health of children and futuregenerations”
– Ronald Rose IAS, District Collector, Mahabubnagar, Telangana
“The Swasth Bharat Preraks are integral in supporting the Statein effective roll out of POSHAN Abhiyaan components. We are
confident that the young men and women will wholeheartedly
work towards this nation-building initiative and will contribute
towards strengthening nutrition linked services in Uttar Pradesh.”
– Anil Kumar Mishra IAS, Director, State Nutrition Mission,
Uttar Pradesh
Our gratifying moments…
Thank you!
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