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STARTUP X 1
SWIPEMonetizing Mobile Engagement Data on the Blockchain
www.swipecrypto.com
Rev 1.2, 16 July 2018SwipeCrypto Pte. Ltd.
Access to 2 million users in Southeast Asia
Backed By:
STARTUP X 2SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Data is the New Oil of the Digital EconomyHowever user profile within a single app is often incomplete
Incomplete user profile
Non-actionableLow data monetization value
User profile data is scattered across multiple mobile apps
Demographics Data
Who is this user?
Transaction Data
What do they buy?
Behavior & Activity
How often do they use the
app?
Interest DataWhat
content do they read?
App #1 App #2 App #3 App #4
STARTUP X 3SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Trust Deficit in Today’s Data MonetizationCurrent centralized data intermediary approach is non-transparent and at times unfair
# Non-transparent tracking of data
contribution, aggregation & revenue
distribution
Demographics, transaction data
Interest data
Various mobile activity data
# Users are not rewarded
# Who uses my data, for what?
E-commerce App
Content App
App Users
Games, utilities apps, and other
mobile apps
Centralized Data Intermediary # Non-transparent
data sources
# Non-auditable
Data Buyers
STARTUP X 4SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Introducing SWIPE NetworkA blockchain infrastructure for transparent data monetization and privacy management
SWIPE Decentralized
Data Marketplace
App Developers
SWIPE Network – a Blockchain Infrastructure
SWIPE SDK
Developer tools to collect data from
apps
Improve app marketing
Privacy & Data Sharing Protocol
User consent and privacy management
on the blockchainData BuyersApp Users
Sell Side
Data Marketplace Partners
Buy Side
STARTUP X 5SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Value Propositions of SWIPE NetworkSell Side Buy Side
Privacy ControlApp developers and users are in full control over data sharing policy
User EngagementSDK tools drive higher app usage, user retention and in-app-purchases
RewardsApp developers and users are rewarded for engagement and the data they share
ContextData schema contextualized to specific industry use cases
AuditabilityVisibility of data life cycle – data origin, what happen to it, and where it moves over time
Complete User ProfileEcosystem of diverse data sellers contribute to creating complete user personas
STARTUP X 6SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
How does SWIPE work?
Various apps integrate
SWIPE SDK
Smart Contract • Transparent data campaign management• Privacy & data sharing governance• Payment distribution
Analytics EngineData processing
Targeting
Decentralized ledger
• Data are encrypted, indexed, and stored
• IPFS / BigChainDB/ Bluzelle
Filter by privacy policy
SWIPE Decentralized Data Marketplace
Track campaign progress
1
2
Behavior Data
Demographics
Interest Data
Transaction Data
3a
4
Enabling data privacy protocol on the blockchain
3b
STARTUP X 7SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
• Personalized content on lockscreen
• Track clickstreams data on the blockchain
• In-app purchase with SWIPE Tokens.
• Cross-promote in-app items to users in SWIPE Network
• In-app ads monetization
• Aggregate, analyze and monetize data from SWIPE Network
SWIPE SDK
SWIPE AdsSDK
SWIPE Push Lockscreen SDK
SWIPE Marketplace SDK
• Stake tokens for customized marketing campaigns / mission.
• Examples: Surveys, Installs, Data Collection
SWIPEMission SDK
SWIPE Brain
Marketing tools to increase app active usage and retention, enable data collection
Behavior Data
Transaction Data
Interest Data
Demographics
STARTUP X 8SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Deliver latest content to app users’ lockscreensMaximum content exposure with proven 10x click-through-rate to drive active usage and retention
01 / SWIPE Push
02 / Unlock
• USERS press the power button to unlock
• Personalized content is shown at lockscreen
03 / Swipe Left or Right• SWIPE LEFT to go to the
content landing page
• SWIPE RIGHT to unlock phones as usual
• iPhone users will be engaged through a widget instead of lockscreen
01 / Download App
• USERS download apps powered by SWIPE Push SDK
04 / Personalized Content• Display content landing
page or In-App content
SWIPE LEFT SWIPE RIGHT
STARTUP X 9SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Advertisers buy ad slots with SWIPE Tokens.
Users engagement are tracked through SDK
Push personalized advertisements to app users
Smart Contracts distribute SWIPE Tokens to app developers and users
Advertisers
App DevelopersApp Users
03
04
02 / SWIPE Ads
Transparent & Auditable Advertising Transaction Records on IPFS
Earn SWIPE Tokens through advertising monetization
1
2 3
4
STARTUP X 10SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
01 / An app (“App-A”) embeds SWIPE Marketplace SDK to support in-app items redemption with SWIPE Tokens.
02 / The in-app items in “App-A” can now be promoted to the rest of the users within the network
03 / SWIPE Marketplace
Notes: The information provided in this page is for illustration purposes only.
STARTUP X 11SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
04 / SWIPE Mission
Mission Owner• Create a SWIPE Mission with specific objectives, reward terms and conditions.
• Define staking requirements for mission participation.
Mission Participant• Stake SWIPE Tokens to participate in missions.
• Earn reward tokens for fulfilling mission objectives.
• Staked tokens are returned to participants upon mission completion.
Sample Missions• Airdrop
• Surveys
• App referrals
Stake tokens, create and participate in SWIPE Mission, earn reward tokens
STARTUP X 12SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
SWIPE Token Economy
PAYMENTDecentralized payment
distribution.
Data buyers transact with SWIPE Tokens.
STAKEStake tokens to
participate in SWIPE Missions.
REWARDSReward contributors
based on the amount of qualified data contributed.
STARTUP X 13SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Go To Market Roadmap
2020
Q4‘19
Q3’18
Q4’18
Q2’19
Q1’19
• Target Early Adopters testing
MVU Beta Testing with Early Adopters (App
Developers)
Design Data Monetization Use Cases with Data Partners/Buyers
MVU Alpha Release
• SWIPE Ads• SWIPE Push• SWIPE Brain - Insights Dashboard• SWIPE Mission
SWIPE Network 1.0 Critical mass of app users and app developers
Full-scale Marketing to achieve Critical Mass
Production release:• SWIPE Brain – start data
monetization• SWIPE Marketplace
SWIPE Network v2.0 and beyond
Co-create use cases relevant to the commercial industry
(minimum viable unit)• SWIPE Push• SWIPE Mission
Leverage existing business operation & commercial partners in Indonesia, followed by global expansion through platform approach
Notes: Dates and features are subject to change without notice.
STARTUP X 14SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Two-pronged Strategy to Engage Early Adopters
Ref: https://www.slideshare.net/wearesocialsg/digital-in-2017-southeast-asia
854 MMobile
Subscriptions S.E.A
644.1 MTotal
Population S.E.A
Leverage our existing business operation, ready product and commercial partners in Indonesia & South East Asia
High Mobile Penetration:
133%
Huge market with 73%Unbanked
10x Bitcoin Transaction Growth
From 2015-2017 @ Indonesia
Onboard global crypto apps to use SWIPE SDK
• Crypto-savvy app• Highly targeted, high-value user segment
interested in crypto content such as ICO announcement and trading signals.
• Global critical mass
1 2
STARTUP X 15SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
• Partnership with MyPhone(local #1 smartphone OEM)
• CTR (click-through-rate) of 10x industry norm
• >300k users
Oct’16Launched AGILA Rewards
in Philippines
• Partnership with Alternative Media Group – AMG (largest digital advertising co in Indonesia)
• Top trending app in Playstore• >420k users
May’17Launched Cepatswipe in
Indonesia
July’17Kickstarted
SwipeCrypto
• Partnered with DigixGlobal, KeneticCapital, FBG
Oct’17Organized Inaugural Ethereum Indonesia
Meetup
June’18Launched MVU AppBlockpost (Alpha)
• MVU app to showcase SWIPE SDK capabilities
Established User Base & Commercial Partners for MVU SuccessWe are Leading Mobile Lockscreen Engagement Platform in ASEAN since 2016
STARTUP X 16SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Leadership Team
Advisors
Clifford Lim (CEO) Andrew Marchen (CTO) Kuay Chong Sean (CSO) Iyan Waer (COO)
Jehan ChuManaging partner,
Kenetic Capital
John FioreliHead of advisory, Kenetic Capital
Shaun DjieCo-founder/COO,
Digix Global
Ivo GiorgievCo-founder/CEO,
AdEx
Yaron VelnerCo-founder/CTO,
Kyber Network
Megain WidjajaChairman
Alternative Media Group (Indonesia Largest DOOH)
Ahmad AdityaCOO
Mahaka Group (Indonesia Leading Integrated Media)
Joshua HoCo-founder, QCP Capital
Thomas GrahamManaging Partner,
TLDR Capital
Jefrey JoeManaging Partner,
Alpha JWC Venture
Davy MakimianCEO
Alternative Media Group (AMG)
STARTUP X 17SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Strategic Partners
myphoneLeading Smartphone OEM in Philippines
Alternative Media GroupLargest Digital Advertising co in Indonesia
Pedals.idIndonesia tech startup accelerator
Go-to-market Commercialization Partners
Blockchain Partners Data Monetization Partner
STARTUP X 18SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Growing list of Apps in SWIPE Network (Sell Side Partners)
www.cepatswipe.comMobile lockscreen advertising platform in IndonesiaUser base: > 420k, Rating: 4.4
www.agila.phMobile lockscreen advertising platform in PhilippinesUser base: >300k, Rating 4.3
www.around-j.comInternational Juventus Fans CommunityUser base: >5k in app, 1.15M in FB
Justbeeep.mePersonal organizerUser base: > 50k
Mbjb.liveLive traffic AppUser base: >10k
Checkpoint.sgLive Traffic AppUser base: >170k
k9 crypto newsUser base: >300
BlockpostCrypto News App
Brown & ProudMarketing Network AppUser base: >49k
Access to 2 million users in Southeast Asia
SepulsaMobile Top-up & PaymentUser base: > 500k
BADR InteractiveMobile App StudioUser base: > 700k
STARTUP X 19SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Awards & Media Coverage
Effective Mobile MarketingGlobal Award 2017, London
SwipeCrypto - Finalist in Most Effective Mobile First Service
Tech In Asia Jakarta 2017
CepatSwipe – Top 10 Most Interesting Startups Day #1
As Seen On
STARTUP X 20
SwipeCrypto Website: https://www.swipecrypto.comEmail: hello@swipecrypto.comBlog: https://medium.com/swipecryptoTelegram: https://t.me/swipecrypto
SWIPE SDK Crypto News Demo App: https://play.google.com/store/apps/details?id=com.swipecrypto.cryptorss
Cepatswipe Website: http://www.cepatswipe.comCepatswipe Google Play: https://play.google.com/store/apps/details?id= com.cepatswipe.swiperich
AGILA Rewards Website: http://www.agila.phAGILA Rewards Google Play: https://play.google.com/store/apps/details?id=ph.agila.swiperich
SWIPE
STARTUP X 21
APPENDIX
STARTUP X 22SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Introducing SWIPE Network
• Earn SWIPE Tokens by contributing data
• Full control of privacy and data sharing policy
• Get personalized content
Transparent data monetization and privacy control on the blockchain
SWIPE Decentralized Data Marketplace
• Engage users via marketing tools (SWIPE SDK)
• Contribute data and earn SWIPE Tokens
• Get more data from the network
App Developers
App Users
Data products for marketing insights
• Advertising• Marketing
optimization• Consumer behavior• Mobile usage
insights
SWIPE Network
SWIPE SDK
• Developer tools to collect data from apps
• Improve app marketing performance
Privacy & Data Sharing Protocol
• Smart contract powered
• Transparent user consent and privacy management
Data Buyers
Obtain auditable and contextualized data package
STARTUP X 23SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Apps
SWIPE Network Technical ArchitectureInfrastructureAPP Developer
Network Platform
SWIPE AdsSDK
SWIPE Push Lockscreen SDK
SWIPE Marketplace SDK
SWIPEMission SDK
SWIPE Brain
Infrastructure
Data Sharing Protocol
Key Management -Nucypher
Targeting Engine
Analytic Engine
Decentralized Database –Bluzelle, BigChain DB
Decentralized Storage –IPFS
Legend: ----------- Developed by SWIPE ----------- Collaborate with Partners
STARTUP X 24SWIPE~ © 2018 SwipeCrypto Pte. Ltd. All Rights Reserved. ~
SwipeCrypto Pte. Ltd.
Disclaimer
© 2018 SwipeCrypto Pte. Ltd. All Rights Reserved
This publication is subject to the disclaimers and risk factors stated in the SWIPE Whitepaper [available at https://swipecrypto.com]. Please carefully readthose disclaimers and risk factors together with this publication.
This publication describes a product that is in development. SwipeCrypto Pte. Ltd. (“SwipeCrypto”) reserves the right to change product specifications and otherinformation at any time without notice, but undertakes no obligation to update this publication or any of the information it contains. SwipeCrypto may not make the productavailable in all markets as indicated in this publication.
Product roadmap information represents SwipeCrypto’s view of the anticipated product direction as of the date of this publication. However, SwipeCrypto retains sole andabsolute discretion to determine the timing and scope of future releases of product features and functionality and therefore makes no commitments, representation orwarranties in respect of product roadmap information.
This publication is for informational purposes only. While SwipeCrypto believes the information presented in this publication is correct as of the date of this publication,SwipeCrypto provides this information (a) “as is” with no guarantee of completeness, accuracy or timeliness of this information, or of the results obtainedfrom its use and (b) without warranties of any kind, express or implied.
This publication does not constitute, and is not intended to be, an offer to sell, a solicitation to purchase or invest in or a recommendation of SWIPE Tokens, the SWIPENetwork platform, SwipeCrypto, any shares or other securities in SwipeCrypto (or any other entity) or any other project or property of SwipeCrypto (or any other entity) inany jurisdiction.
No regulatory authority in any jurisdiction has reviewed or approved this publication.
[SwipeCrypto and SWIPE] are trademarks of SwipeCrypto Pte. Ltd. All other product names are trademarks or registered trademarks of their respective owners.
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