system in motion_magentocom (china)_2014

Openbravo - O2O Retail Strategy

© Axial

Openbravo - O2O Retail Strategy

© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A

System in motionOpenbravo China

O2O Concepts

Sales

Customer

Money

Product

System in motionOpenbravo China

O2O Concepts

Customer

Online

Mobile

Ecommerce

Social

Platform 1

Buy

Recommend

Platform 2

Sell

Buy

Offline

Store

Browse

Buy

Return

Shopping mall

Browse

Hangout

System in motionOpenbravo China

O2O Concepts

Sales

Customer• Channel 1

• Channel 2

• Channel 3

• Channel 4

Money

Product

System in motionOpenbravo China

O2O Concepts

Money

Offline

Cash Card

Credit

Debit

Mobile

Ali wallet

Tencentwallet

Paypal

Octopus

Online

Cash (COD) Card

Credit

Debit

Gateway

Alipay

Paypal

Tencent

System in motionOpenbravo China

O2O Concepts

Sales

Customer• Channel 1

• Channel 2

• Channel 3

• Channel 4

Easiestpayment

Product

System in motionOpenbravo China

O2O Concepts

Produce

Store

Package Distribute

Transport

Resell Buy

Consume

??

System in motionOpenbravo China

O2O Concepts

Sales

Customer• Channel 1

• Channel 2

• Channel 3

• Channel 4

Easiestpayment

Unique Product

System in motionOpenbravo China

O2O Concepts

Customer

Online

Mobile

Ecommerce

Social

Platform 1

Buy

Recommend

Platform 2

Sell

Buy

Offline

Store

Browse

Buy

Return

Shopping mall

Browse

Hangout

Openbravo - O2O Retail Strategy

© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A

System in motionOpenbravo China

O2O Strategy

Implement sales channels

Facilitate multi-channel conversion

To generate up-sell

System in motionOpenbravo China

O2O Strategy

• User experience -> consistency

• User journey -> conversions

Channels

• Unification -> shared references

• Analytics -> big data

Decision making

• Consolidated P&L -> avoid internal competition

• Channel / Geography matrix -> local conversions

Integration

System in motionOpenbravo China

O2O Strategy

Offline - Online

Bridges

•URL

•QR Code

•Terminals

Incentive

•Discount

•Gift

•Service

Push

•Proposed

• Imposed

System in motionOpenbravo China

O2O Strategy

Online - Offline

Bridges

•Locator

•Direction

•Booking

Incentive

•Service

•Gift

•Discount

Push

•Proposed

•Imposed

System in motionOpenbravo China

Return

Delivery

Payment

Checkout

O2O Strategy

O2O – Mid transaction conversion

On Off

On Off

On Off

On Off

System in motionOpenbravo China

O2O Strategy

Market

Place

Logistics

Customer

Conversion

Brand owned

Online Market place – Online Brand

System in motionOpenbravo China

O2O Strategy

Online Social – Offline Commerce

Openbravo - O2O Retail Strategy

© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A

System in motionOpenbravo China

How can IT help?

Automation

Merchandising

• Catalog

• Prices

• Discounts

• Promotion

CRM

• 360 view

• Loyalty

• Profiling

• Clustering

• Targeted content

Supply chain

• Central logistics

• Tracking

• Replenishment

System in motionOpenbravo China

How can IT help?

Agility

Trend acceleration

• Retail -> ecom -> mobile -> social

• Frequent update

• Quick implementation

Implementation

• Priority driven

• Quickest path to value

• Continuous improvements

Data driven decisions

• Measure

• Evaluate

• Adjust

New business models

• Multi-channel

• Multi-company

• Multi-currency

• Multi-language

• Multi-brand

System in motionOpenbravo China

How can IT help?

IT Strategy

1. ERP Foundation

• Agile

• Open

• Central

2. Channels

• Well defined

• Standard & rules

• Integration

• Conversion points

3. Intelligence

• All data sources

• Standardize

• Analytics

System in motionOpenbravo ChinaSystem in motion 23

How can IT help?

Reporting

Combined payment

methods

Web-based

Customizable

Mobile

Real-time Sync

Offline Support

Multi-channel

How can IT help?

Openbravo - O2O Retail Strategy

© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A

System in motionOpenbravo China

O2O Success stories

System in motionOpenbravo China

O2O Success storiesNext steps

franchisee network

System in motionOpenbravo China

O2O Success storiesNext steps

System in motionOpenbravo China

O2O Success storiesNext steps

System in motionOpenbravo China

O2O Success storiesNext steps

Openbravo - O2O Retail Strategy

© Axial

Openbravo - O2O Retail Strategy

© Axial

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