t-labs @ webrtc conference in paris, dec 2014
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1/21/2015 – strictly confidential, confidential, internal, public – 1
Deutsche Telekom: Technological Status, Innovation and Business Aspects Dr. Joachim Stegmann, Telekom Innovation Laboratories
12/16/2014 2
SIMPLIFYING REAL-TIME COMMUNICATION
Emerging standard (W3C, IETF) and Open source framework based on Javascript and HTML5.
No plugins, apps or frameworks needed - only a WebRTC capable browser.
Peer-to-Peer video, audio, and data communication on any webpage.
Video call
Conferencing
Rich messaging
Screen sharing
File sharing
Limitation: No standardization in call control.
VIDEO
AUDIO
DATA
Telephony
Audio share
12/16/2014 3
4 BN ACTIVE WEB RTC DEVICES BY END OF 2016 WILL IMPACT CORE telco BUSINESS.
Forecast of the device population supporting WebRTC
Around 30-40% of the total internet users are expected to use WebRTC by 2016.
mn devices, year-end
Source: Disruptive Analysis, Strategy Report 2014 Edition
T-Labs core belief: new WebRTC-based services can create new business and fight the decline!
The spread of WebRTC accelerates the decline in voice revenue.
Voice revenue
Global Mobile Operator Revenue, $bn $bn – Global Mobile Operator Revenue
Source: Disruptive Analysis, Strategy Report 2014 Edition
12/16/2014 4
Web rtc creates new business opportunities for dtag.
Connecting TELCOs AND WEB
Low-cost cloud-based MVNO Combine core network + cloud services Optimized cost structure
Disruptive services
ENTERPRISE COMMUNICATION
RE-INVENT TELCO BLUEPRINT
Customer service +++ Sales & support +++ Pricing & license models +++ M2M +++ Industry 4.0 +++ Content delivery networks
Efficiency and cost savings
Makes collaboration easier, cheaper and more flexible!
MVNO
Extend core offerings e.g. VoLTE
12/16/2014 5
Web rtc enabled functionalities enhance DTAG’s CORE OFFERINGs.
WebRTC browser-based real-time communication based on standards (W3C and IETF)
WEB
Break out
TELCO
With WebRTC data-driven communication services like Joyn and/or VoLTE could be accessed from any browser in the web.
SMS / MMS
Rich call and rich messaging services based on VoLTE and RCS as complementary standards
Voice VoLTE, 3G, 2G
RCS File share, Chat, Capability mngt., Video
Connecting TELCOs AND WEB
12/16/2014 6
Complementing legacy solutions for Enterprise communication
WebRTC makes UC collaboration easier, cheaper and more flexible regarding access.
Legacy Solutions
Combine web and telephone conferences
Plug-ins need to be installed
Highly vendor dependent
WebRTC Conference Service
Platform independent
No local software installations
Avoidance of license costs
Enterprise communication
12/16/2014 7
Click-to-Dial voice call
In-website video chat
Co-Browsing
Data transfer
Video or picture transfer
Online interaction meets the expectations of today's web-experienced customers. Video chats, Screen sharing etc. become an essential part of DTAG’s communication strategy.
WEB RTC WILL CHANGE THE GAME IN CUSTOMER SERVICE.
The attractivity of customer service is defined by its front-end and the offered functionalities.
Efficiency and cost savings
12/16/2014 8
Cloud-based MVNO
Cloud centric, centrally managed with virtualization All IP service – lean, scalable, cloud-based carrier architecture Device and OS agnostic service
Strategic advantages
Optimized IT cost structure Telco can operate in a hybrid OTT manner
MVNO
Disruptive services
12/16/2014 9
Revenue potentials for different business models
B2C 3G/4G Data consumption
Mobile Video Browser - Providing mobile broadband for own & 3rd party consumer communication services
Increased ARPU due to 3G/4G web-based video calls
B2C Termination fees
New Wholesale revenues with WebRTC calls to PSTN/VoIP/mobile network
Landline and mobile networks
B2B Cloud services
B2B for VSEs and SMEs Cloud-based Web conferencing/ UC on Business marketplace
Calculation of usage for a price per minute
B2B Platform services
B2B for big business customers Platform services & solutions for verticals
Top down approach for Germany and worldwide
B2B2C Enabling MVNO
MVNO revenues in dynamic markets enabling of full-sized MVNO services (on- and off-footprint)
Access and service revenues of MVNO in new markets
B2B2C Enabling white label
White label enabled deals in dynamic markets - Enabling of non-Telco comm. services (on- and off-footprint)
Service revenues with closed user groups without access
B2B
B2B2C MVNO
B2B2C White label
B2C
2017
12/16/2014 10
Universal framework CONNECTS Web RTC WITH OTT VOIP AND TELCO.
PBX
Corp. communiction
3rd P
Media transcoding NAT
IMS
IP-based media
NAT
voice video chat
Comm. controller
Network management
WebRTC
Framework
Messaging
12/16/2014 11
ComX IS BASED ON A MODULAR ARCHITECTURE.
Web
Application
XMPP
Connector
SIP Connector
Application Server
Web Application
User A (via ComX)
Javascript API
Server-to-server API
Media GW Controller
Account & User Handler
Connector Manager
Event Router
CORE
Web App Connector
iOS App Connector
Android App Connector
SIP Phone / Mobile Phone
User B
Media stream Media stream
Client API
Signaling Generic interworking
network protocol Gateway control
SIP Network
e.g. PBX
XMPP
Network XMPP Client
User C
Media Gateway
12/16/2014 12
WHAT’s THE UsP OF COmX FRAmEWORk?
Enabling third parties to create new modules or services for an even broader communication network support.
Extensibility
Further use of any existing customer infrastructures, easy adaptation to vendor-specific requirements (PBX, IMS).
Flexibility
Supports on-premise installation, but also allows service providers to offer a cloud-based solution.
Applicability
Developed by T-Labs with minimal dependencies on commercial modules - doesn’t require costly application environments (like IMS).
Affordability
12/16/2014 13
Coming soon: From beta to production STAGE
ComX SDK Release for production in Q2/2015 in cooperation with strategic partner.
New features for seamless network interconnection and adaptive media connection management.
Next steps
12/16/2014 14
TRENDS AND RECOMMENDATIONS
Push strategic partnering.
Check where WebRTC is a more efficient substitute for previously used technologies.
Enrich B2B and B2B2C portfolio with attractive WebRTC-based solutions.
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