tacoma public library

IT’S SATURDAY MORNING…I COULD BE CLEANING THE GARAGE!

Using Social Media to Find a Job

Presented by Carmen Hudson, CEO, TweetajobMay 15, 2010Tacoma Public Library

Five Steps to Connection

1. Where I work 2. Where I live3. What I like to do professionally4. What I like to do for fun5. What I am passionate about

INTRODUCE YOURSELF TO SOMEONE YOU DON’T KNOW

Hope you had your coffee…

Today’s Agenda

• How Twitter can accelerate your job search– Jobseeker–Kicking the tires–Boosting your career

• A bit about Tweetajob• Q&A about this, or anything else

Why use Twitter?

• Increase your online visibility• Showcase your skills and knowledge• Learn about new opportunities first• Keep your skills current• Research and prepare• Network with influencers• Find great job search advice

In other words…

Do the benefits outweigh your fears?

• Don’t know how to use the site• Afraid of reaching out to strangers online• Privacy and security• Information overload• Waste of time

Top Sources of HireSource Percentage

Referrals 26.7%Career Site 22.3%Job Boards 13.2%Direct Sourcing 6.9%College Recruiting 6.3%Boomerangs 3.4%Print, Job Fairs, 3rd Party Recruiters, Walk-Ins, Temp-to-Hire <3%

Source: 2009 CareerXRoads Source of Hire Study

What is Twitter?“A short burst of inconsequential information," and "chirps from birds.”

-Jack Dorsey, Twitter creator

• Commonly referred to as a social networking or microblogging site that enables users to send and read messages known as “Tweets”.

• “Tweets” are text-based posts of 140 characters that are delivered to an author’s set of subscribers known as “Followers”

Think of Yourself as a Radio DJ

Increase Your Online Visibility

Growth of Twitter• 106 million registered users– 55 Million Tweets every day– 180 Million Unique Visitors Each Month

• 37% access Twitter via their mobile devices• Median age of Twitter users: 31– Compare with:• Facebook: 26 years old• Myspace: 27 years old• LinkedIn: 40 years old

Source: Chirp Conference

The Basics

Tweet

The Basics

Retweet

The Basics

@

The Basics

DM(Direct Message)

The Basics

#(hashtag)

The Basics

#followfriday

The Basics

Tweetup

The Basics

Don’t read about it, do it (it’s free)!

Good question.

OK, so how do I tweet myself to a

new job?

Getting Started Checklist

Complete your profile – 100%Build your network (slowly at first)Observe and learnFollow and create relevant listsFind job opportunitiesConnect with recruitersFollow companiesUpdate your status and participate in discussionsDevelop relationships

Complete your Profile

Build Your Network

• Twitter Search• WeFollow• Twellow• People Search• #FollowFriday• Manual scan • Many active users will follow you back within a

day or so. Don’t worry about who follows you back.

Observe and Learn

Follow and Create Lists

Find Job Opportunities

Find Job Opportunities

Connect with Recruiters

Follow Companies

Participate…Develop Relationships

Tips for Success

• Number One Rule of Twitter: Give to Get• Lurkers are takers• Help others• Mix business with pleasure• Integrate (mobile, LinkedIn)• Artful self-promotion• Dialogue vs. Monologue

Been there, done that• Never fight with anyone on Twitter• Remember, you’re broadcasting to the world• Overtweeting is bad for your health• Be selective • Don’t forget the “unfollow” and “block” functions• The number of followers does not equate to your

self-worth• Ashton Kutcher still does not follow me!

Thank You

• carmen@tweetajob.com• @peopleshark• http://www.linkedin.com/in/carmenhudson• http://people-shark.blogspot.com/