tag heuer- term paper

WelcomeEveryone

Group

Xenon

Tick talk byTeyeba Sadia Siddiqua

Hasin Arman AdipTahmid TanvirSabbir Ahmed

Israt jahan

Introduction

• Founder• Change in name• Sold to French company• Over the year development

From 1860 to Present

Their productWatches

Leather Optical

Electronic

Different types of watch

Tag heuer carreraAquaracerTag heuer formula 1MonacoLinkTag heuer grand carrera

Wrist watch

Literature Review

•What is SWOT analysis?•What is BCG matrix?•What is Porter’s competitive five forces model?

Finding Analysis

SWOT Analysis of TAG Heuer

Strength Weakness

• High Revenue• Brand loyalty and quality• Customer service• Brand Ambassadors• High brand recall

StrengthStrength

• Brand portfolio• High loan rates are possible• Limited market• Heavy brand clutter• High price

OPPORTUNITY

• Fragment market• New technology • Innovation• Growing economy• High growth in the luxury watches

Threats

• Government regulations• Increasing rates of interest• Rising cost of raw materials• Technological problem• Price changes

•Government regulations

•Increasing rates of interest

Rising cost of raw materials

BCG matrix of TAG Heuer

• Cash cow- Carrera Calibre 1887 • Question mark- Aquaracer 300m• Star- Formula 1 Chronograph • Dogs- Link 40mm

Porter’s Competitive Five Forces Model ofTAG Heuer

1. Threats of new entrants: New entry of competitor. 2. Threats of substitute: Rising demand of similar product.3. Bargaining power of buyers: Power of customer bargain the price.4. Bargaining power of supplier: Power of supplier to rise their price.5. Current rivalry: Increasing completion to reach market top.

TAG Heuer Marketing StrategiesBusiness level strategy: Differentiation strategy Focus market New innovation

Corporate level Strategy: Unrelated diversification strategy Expand their focus market Reach other country

The Organization Structure of TAG Heuer

• Centralization wok• Departmentalized• Small scope of span of control• Specialized

Recommendation Organizational Strengths to Environmental Opportunities: New innovation Applying growth strategy

Correcting weaknesses and guarding against threats: Expand globally Changes in target market Low price

Strategies: Increase their productivity More online marketing

Conclusion

•Growth•People choice •Market spot light•Strong history•Long experience

Thank you

Any Question?