tag team glastonbury cc presention on social media

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Social Media and On-Line Marketing Presentation

for The Glastonbury Chamber

of Commerce

TheBoardRoomAdvisors, LLC!

Why Go Social?

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Most Trusted Recommendations 3

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s Global Trust in Advertising report, The findings speak highly for information gathered through social media or other forms of user-generated content. Traditional paid media is still trusted by a great number of consumers, however their influence is on the decline. Nearly half of consumers around the world who stated they trusted ads on TV (47%), in magazines (47%) and in newspapers (46%), but those numbers dropped by almost 50% to 24%, 20% and 25% respectively, in a relatively short period of time — between 2009 and 2011.

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Market Penetration 5

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Social Media Component Overview 7

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Revenue Effect From SNS The 2012 Social Media Marketing Industry Report stated that 94% of marketers are using social media as part of their marketing efforts and they spend 6 hours or more each week on social media

85% - Generated Exposure For My Business 69% - Increased Traffic Subscribers 65% - Improved Search Rankings 56% - Resulted in New Business Partnerships 51% - Generated Qualified Leads 49% - Reduced Overall Marketing Expenses 43% - Improved Sales

1.  Facebook is a great place for both B2C and B2B contacts via identifying prospects through groups, Facebook ads, fan pages, and more.

2.  Twitter is a great place to farm targeted prospects by searching twitter profiles. Additionally you can often get account owners to share, promote, and even point you to decision makers.

3.  LinkedIn is The place online to network and do business with over 120+ Million Professionals. Ease of access to prospects on LinkedIn is tremendous and often allowing for bypassing of the gatekeepers.

4.  Blogging is the one key way to get great content out about your company/business on a consistent basis

5.  YouTube is a great way to get your business ranked above the competition in the search engines as YouTube videos are indexed quicker and easier by the search engines. Outside of SEO its also great for building “Thought Leadership” as the go to business.

Don’t forget about Google+ and Pinterest

The Five Key Social Platforms That Work

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A Day On Facebook

¡  15% of Facebook users update their own status.

¡  22% comment on another’s post or status.

¡  20% comment on another user’s photos.

¡  26% “Like” another user’s content.

¡  10% send another user a private message ¡  Percentages are based on 750 million users

Facebook users are more trusting than others.

Facebook users have more close relationships.

Facebook users get more social support than other people.

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Age Distribution By Social Networking Site Platform

¡  % of social networking site users on each site who are in each age group

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One Third Of US Consumers Spend >3 Hours Online Every Day.

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180 + Minutes 60-79 Minutes 1-59 Minutes 0 Minutes

34% 33% 14% 19%

How Do I Set Up My Social Media Solution?

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Set-up A Gmail Account 14

Set-up A Constant Contact Account

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Set-up A Facebook Fan Page Account

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Set-up A Twitter Account 17

Set-up A YouTube Account 18

Set-up A NutshellMail Account 19

Receive All Your Messages In One Place

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•  Link to website

•  Include on business cards

•  Emails

•  Tell Everyone in your conversations

Next Steps Tell The World

The TagTeamBP Recommended

Integrated Approach

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• Ping.fm • Twitter • Twitter

• RSS Feeds

• Ping.fm • Web Site • E,mail Contact

Tab

• Social Oomph (Auto Responder)

• Twitter Feed • Ping FM • Twaiter • TwitterFeeder

Twiiter Facebook Fan Page

LinkedIn WordPress Blog

The TagTeam Model Integrates & Automates Your Online

Efforts Saving You Time and Effort

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YouTube • Links to

Facebook, Linkedin, Word press

Blog Website

Integrated Connections 24

Email

Analytics

Web Site

Aggregates all you social media activity into 3 email updates per day

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One Time Set Up Fee of $995 Includes your complete social setup and strategy package: •  Twitter, Facebook, LinkedIn, & YouTube setup •  Constant Contact e-mail marketing setup •  Integration of all social platforms and your website •  First month reporting & tracking tools •  Training & easy updating of all platforms at once •  Complimentary marketing review of all media & how it should connect

to social platforms   Upgrades Available for: •  Yelp, Plaxo, SocialOomph, Gremlin, FourSquare, and others as

requested •  Mobile Site •  Landing Pages •  Ad Campaigns

TagTeam’s Simply Social Program

26 TagTeam’s Maintenance & Service Options

Like Plan (3 hours/Month) $395 •  3 hours of routine services •  Platform Updates •  Ongoing Training/Support •  Monthly Reports & Tracking

 Friend Plan (6 hours/Month) $595 •  6 hours of routine services •  Platform Updates •  Added Platforms •  Ongoing Training/Support •  Monthly Reports & Tracking

 Fan Plan (10 hours/Month) $995 •  10 hours of routine services •  Platform Updates •  Added Platforms •  Ongoing Training/Support •  Monthly Reports & Tracking

Digital Media For Business

2/8/10

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Social Media

¡ Areas of Focus: ¡  Facebook

¡  Linkedin

¡ MySpace

¡  Twitter

¡  YouTube

¡  Blogging

Email Marketing

¡ Areas of Focus: ¡ Email Vendors ¡ Auto Responders ¡ Opt-in/Squeeze Pages ¡ Search Engine Optimization

(SEO) ¡ Social Media Integration

Supporting Services 28

•  Newsletter Creation •  Content Writing •  Proof Reading •  Campaign Development •  Audio and Video Production •  Social Media Policy Development •  Digital Ad Campaigns •  Email Marketing Campaigns •  Mobile Website Development •  Landing Page Development