tagging beyond your website - agility2013

Enterprise Tag Management

Scott Price, Mgr. Software Engineering

&

Josh Goodwin, CTO

Tagging Beyond Your Website

#agility2013

Tagging Beyond Your Website

Users interact with your brand in different ways and on different devices. Understanding the differences is key in delivering successful marketing campaigns and conversions.

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The Problem

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The Problem

Have to know questions ahead of time

– Can’t be agile

Making changes requires resubmission AND upgrade

– Can add days/weeks to process

Tied to specific vendor

– Makes trying out new tools difficult and slow

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The Solution: Ensighten!

How does Ensighten help you solve these problems?

– Ensighten Mobile

– Manage analytics in real-time in your iOS and Android apps

– Ensighten Flash/Video

– Manage analytics in real-time for Flash videos and apps

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Ensighten Mobile Overview

Manage analytics for iOS and Android Apps in real-time, without going though code updates or the app approval process.

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Ensighten Mobile Technical Details

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Ensighten Mobile Technical Details

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Ensighten Mobile Technical Details

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Ensighten Mobile Technical Details (cont’d)

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Ensighten Mobile Technical Details (cont’d)

Intimate knowledge of native platforms

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Ensighten Mobile Technical Details (cont’d)

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Ensighten Mobile Features

Simple implementation

– One line of code for ALL platforms

Intuitive UI for managing apps

– Point & Click and Drag & Drop

– Same UI for ALL platforms

Test Mode

– Test on real hardware before going live

Offline Support

– Capture data even when users aren’t online

Vendor Agnostic

– OOTB templates available for Google, Omniture, webtrends etc…

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Ensighten Mobile Examples

Customer Examples

Demo Time!

Enterprise Tag Management

Thank You!