take advantage of the tiny screen: sell more with mobile

Take Advantage of the Tiny Screen:

Sell More with Mobile

David Sawyer EVP Sales & Business Development

Advanced Mobile

Moderator

Becky Ross Marketing Manager

KPA

(303) 228-8753

bross@kpaonline.com

Presenter

David Sawyer Engineer III

EVP Sales & Business Development

(512)663-9123

davids@advancedmobile.com

• Mobile Phone internet usage is expected to leapfrog PC usage by 2013 Google

Mobile Trends - Automotive

• 88% of US mobile phone users are more likely to buy from an auto dealer who has a mobile website Brand Anywhere and Luth Research

• Google searches done on mobile phones have grown 500% over the last 3 years Google

• 53% of all mobile searches related to a product resulted in a purchase. eMarketer.com

• Custom graphic/style designs

• Flexible functionality – Maps, Schedule Service, Specials/promotions,

– Flexible Search options, Social Media linking, Video

linking, etc…

• Works on ALL devices

• Mobile leads – highest quality

• Mobile Redirect – turnkey code

• Great App promotional platform

Custom Mobile Websites

The Foundation of your successful mobile strategy

Mobile Websites - Dealer Groups

• Appealing Designs • Intuitive Search • Large Photos (search result, listing details) • Robust Data • Clear calls to action • Average time on Site 4 – 6.5 minutes • Average Page Views per Visit – 6 - 15

Engagement = Leads

Mobile Search – Generate GREAT Leads

Mobile Tools – Custom Content, Geolocation Maps

Mobile Tools – eBrochure

Mobile Tools – eBrochure

Mobile Web – Integrate Window Sticker Texting

Mobile Web – Integrate HTML Site w/Send2Phone

Send2Phone

Send2Phone

Send2Phone

Mobile Web – Integrate HTML Site w/Send2Phone

Performance

Leads, Leads, Leads, Leads

• TextChat with Dealer

• Click2Call Dealer

• Email Dealer

• Send eBrochure

• Mobile ID - Sticker Texting

Dealer TextChat

Instant

Interactive

Web-Based

Text Message

Track able

24/7 Managed

– OLD becomes NEW

Dealer TextChat

Americans text 3 X’s more than phone calls made

Accommodate folks who prefer texting over talking

• Add to mobile & standard websites

• Put Text Message Marketing on steroids (window sticker texting, Keyword, Send2Phone, etc.)

Generate high quality leads

Dealer TextChat – Mobile Website Integration

Dealer TextChat – Notifications (web, SMS, email)

Dealer TextChat – Chat Management

Dealer TextChat – SMS Keyword & Mobile ID promotion

- Text ADP to 45555 with questions on 0% Text AC to 45555 for info on 0%

Custom Designed, Native Technology

Put the power of

native smartphone

technology to work

for your dealership

Robust, Native Inventory Search

Service & CRM

Integrate to Mobile Scheduling Tools

Integrated Mapping – Driving Directions

We don’t close our App

Map/DD fully integrated

Cool Tools

Push Notifications

Push Notifications

Notifications Center

Compelling

lead generation tool

Cell-UR-Car™

Vehicle Details

Capture Critical Details

If YES – take Photo If YES – take Photo

Native Technology - Camera

Drive Sales

Cell-UR-Car a great lead Cell-UR-Car™ - a GREAT Lead

Control the conversation with the consumer

Subject: A Cell-UR-Car trade-in lead from your mobile application - 2008 Chevrolet Cobalt 2dr Cpe LT Coupe jayme has a car to sell or trade in. Please see the details below:

Contact Details: Name : jayme

Email : jaybrooks814@yahoo.com

Phone : 3373800179

Purchasing Plans : Within the next 6 months

Vehicle Details: Make : Chevrolet

Model : Cobalt

Trim : 2dr Cpe LT Coupe

Engine Size : 4 Cylinder

Transmission : Automatic

Year : 2008

Mileage : 33000

VIN : Not Provided

Vehicle Condition: Insurance Claims : None

Mechanical Problems : None

Exterior Damage : None

Interior Damage : None

Photos:

36

Promotion is Critical: Mobile-Online-Offline

APP Promotion - Dealer Video

Custom QR Codes

Text Marketing

Text APP to 50123

Users Receive

Dealer Receives

APP – Promotion is Critical (online)

APP – Promotion is Critical (offline)

Custom QR Codes – Award Winning

Text Message Marketing

Text Message Marketing

Text Message Marketing

Mobile ID - Window Sticker Texting

Contact Information

www.kpaonline.com

Becky Ross

bross@kpaonline.com

866-356-1735