take two tablets - a prescription for food safety

Take two tablets and call me in the morning

Prescription for Food Safety

Gene Hammons, MBA

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2012 PC’s 2012 Smartphones

350m PC’s Sold 1.7b phones sold

1.6b PC’s in Use 3.2b mobile users

PC’s ‘refreshed’ every 5-7 yrs

Smartphones replaced every 2 years

PC’s Shared Phones - one per user

Mobile - What’s the Business Strategy?

• Phone Room

• Phones and Lines

• Order Entry Hardware

• Inside Salesperson

• Choice

• Information

• Selection

• Empowerment

Dell Costs Eliminated

Customer Benefits

• Cash Registers

• Checkout Stands

• Check Out Staff

• No Lines

• No Searching

• Now

Apple Costs Eliminated

Customer Benefits

• Time and Labor of Faxing Paper

• Labor to re-enter faxes

• Increased Revenue from Order Frequency

• Increased Revenue from Value Added Sales

• Order whenever, wherever

• Rush and Demand Orders

• Gain Value from Sales Calls

• Additional Revenue Ideas

Cost/Revenue Customer Benefits

• Maintaining Paper Records

• Real Time Monitoring

• Less Loss of Product

• Audit Prep

• Trending and Analysis

• Business Intelligence

• Industry Quality Standard

Costs Eliminated

Customer Benefits

Conclusion Strategy for Tablets in the Enterprise

• Lower Transactional Costs

• Cost Shift to Customers

• Create Choice, Empowerment, Information

• Look for secondary Benefits

Gene Hammons, MBAEnterprise Software Consulting

www.genehammons.com@ghmba

gene@genehammons.com