take your website from viewbook to conversion tool

TAKE YOUR WEBSITE FROM VIEW BOOK TO CONVERSION TOOL

SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search

Shinhee.Son@CollegisEducation.com

CollegisEducation.com

THE STUDENT IS #1.

THE OLD PROCESS.

WE NEED HELP.

THIS PROCESS IS BROKEN.

THE MARKET’S CHANGED.

STUDENTS HAVE QUESTIONS.

DECISIONS ARE GOING DIGITAL.

Surveys of 2012 High School Seniors

Source: http://www.maguireassoc.com/wp-content/uploads/2012/09/CDIS-Social-Media-Release-09-24-2012.pdf http://www.slideshare.net/StephaneGeyer/eexpectations-2012-for-eduweb

YOUR FIRST IMPRESSION.

OUT WITH THE OLD, IN WITH THE NEW.

CAPITALIZE ON TRAFFIC.

NO TRICKS. IT’S A PLAN.

FIND THE OPPORTUNITY.

LISTEN TO YOUR USERS.

BE THE STUDENT. RESEARCH YOUR ADMISSIONS PROCESS.

COMPILE A LIST. WHY AREN’T YOUR VISITORS CONVERTING?

CREATE HYPHOTHESES. BRAINSTORM SOLUTIONS.

PRIORITIZE TESTS.

TEST. REVIEW. REPEAT.

ALWAYS BE TESTING.

ROLL UP YOUR SLEEVES.

THANK YOU

SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search

Shinhee.Son@CollegisEducation.com

CollegisEducation.com