taking your social media from 0 to 60

Vancouver Opera

Taking Your Social Media from 0 to 60

Ling Chan, Social Media Manager

lchan@vancouveropera.ca

Why should I care about Social Media?

• Put a face on your organization

• Increase brand exposure

• Become an industry leader

• Get your message out fast

• Grow your constituent base

• Support your products & services

• Improve your search engine visibility

• Learn what people are saying about your brand

Singing posters

toscaApril 21 24 26 28 May 1, 2007

PUCCINI

VO Ticket Centre 604.683.0222vancouveropera.ca

Posted with the support of thesponsored by Singing posters created with support from

Canadian PatrimoineHeritage canadien

Photography by Robert Kenney

Blog

The importance of a company blog

• Establish your company as transparent, relevant, active and an expert.

• Keep people informed

• Raise money

• Build loyalty

• Brag about yourself

Nixon in China - Canadian premiereLillian Alling - World premiere

Operalive.ca

Manga

Operagator

Say cheese!

• Upload photos on a photo-sharing site

• Organize your photos into albums

• Give photos tags: keywords or labels for easier search

• Flickr, Photobucket, Picasa

Fashion at the Opera

Behind the Scenes

• Educate / raise awareness

• Send a message

• Encourage action

• Youtube, Vimeo, Daily Motion

Moving images

Trailer, Cast Interviews & Audience Feedback

Behind the Scenes Promotions & Contesting

Operabot

Top 3 Operabot winners

Blogger Night at the Opera

Blogger Night at the Opera

Opera Ninja

Fan Night

SMART Pics

How are we doing?

• Since May 2008, Blogger 32,365 unique visitors and 83,737 pageviews

• Since May 2008, Facebook 1,722 fans

• Since February 2009, Twitter 2,499 followers

• Since January 2009, Flickr 74,451 views to date.

• Since February 2009, Youtube 8,094 video views and 46 subscribers

Pearls of Wisdom

• Know your purpose / goal

• Be dedicated

• Be open, honest, authentic & transparent

• Give ‘em something to talk about

• Don’t be afraid to share content

• Link & promote others

• Build advocates & ambassadors

• Social Media is Electronic Word of Mouth

Ling ChanSocial Media Manager

lchan@vancouveropera.ca604.331.4842

www.vancouveropera.ca

Blog: vancouveropera.blogspot.com

Facebook: /vancouveropera

Twitter: @vancouveropera

Flickr: /vancouveropera

Youtube: /vancouveropera