talent at ikea we believe in people! · ikea the meaningful company • our vision, values and hr...

We believe in people!

”Att locka talanger”Stockholm 2 juni 2017

Jan Andersson HR Competence manager Retail Sweden

TALENT AT IKEA

Employer Branding

and Talent approach

@

IKEA

WHAT ISEMPLOYER BRANDING The process of building trust and creating engagement so that we are seen as a great place to work to co-workers and potential co-workers.

WHY EMPLOYER BRANDING

• Strengthens our overall brand

• Supports our growth agenda

• Is a competitive factor

IKEA THE MEANINGFUL COMPANY

• Our vision, values and HR Idea

• Our humanistic approach, relationships and dialogues

• Our Code of Conduct and approaches

WHO WE ARE - INCLUSIVE AND WORKING TOGETHER

• Recruitment – person not only CVs

• Diversity and inclusion – the many

• Learning culture

New Employees on the market !

YESTERDAY

• Work

• Goal

• Manager

• Instructions

• Hierarchy

• Departments

TODAY

• Life

• Purpose

• Moderator

• Values & Culture

• Meritocracy

• Networks

The five elements of an Employerbrand

•Attractive

•True

•Trust worthy

•Long term

•Differentiating

2017 | Sverige | Studenter | Ekonomi

8• Förra årets rankingposition för ideala arbetsgivare visas inom parentes.

Ideala arbetsgivare och er position

Ekonomi

ATTRAKTIVITET ÖVER TID

IKEA H&M Google

Spotify Volvo Group Åhléns

1. Google (1)

2. Spotify (4)

3. H&M (2)

4. IKEA (3)

5. EY (Ernst & Young) (7)

6. PWC (PricewaterhouseCoopers) (6)

7. Handelsbanken (5)

8. Swedbank (8)

9. SEB (9)

10. McKinsey & Company (12)

TOPP 10 IDEALA ARBETSGIVARE

4. IKEA (3)

ER POSITION

123

55

64

51

3339 38 36

2427 26

32 34 3228

45

2934

2327

2329

231615

9 84 4 2

15

5 4 2 2 1 1 1 1 12 4 62 2 3 3 3 4 3 2 2 31 1 1 1 1 1 1 1 2 2 3 3 4

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

A Furniture DealersTestament1976

TOGETHERNESSTogetherness and enthusiasmHumbleness and willpower

CARING FOR PEOPLE AND PLANET

COST- CONSCIOUSNESSCost-consciousness

SIMPLICITYSimplicity

RENEW AND IMPROVEConstant desire for renewalStriving to meet realityConstantly being on the way

DIFFERIENT WITH A MEANINGDaring to be different

GIVE AN TAKE RESPONSIBILITYAccept and delegate responsibility

LEAD BY EXAMPLELeading by example

IF YOU DON’T KNOW WHYPEOPLE SHOULD COME TO YOUR COMPANY ….?

….THEN START YOUR INTERNALWORK FIRST BEFORE GOING EXTERNAL !

The most importantbrand ambassadors…

…your PEOPLE

“

OUR PROMISE IN THE HR IDEA

To give down-to-earth, straightforward people the possibility to grow, both as individuals and in their professional roles, so that, together, we are strongly committed to creating a better everyday life for ourselves and our customers.

Not the many people

Unclear development possibilities

Scattered competence development

Investment cost/

resources

First line managers

talent spotting

How to spot or identify

talent

Togetherness Mobility

Leaders making it happen

Recruitment

Goals and accountability

Performance and potential – definitions & calibration

What is stopping us from having the talent we need?

HINDERS

OUR ROAD MAP

EVERYONE IS SEEN AS A TALENT

WE ATTRACT & RECRUIT BASED ON

VALUES

SPOT TALENT –WHO DO YOU SEE?

MANY WAYS TO GROW

IT’S A JOINT

RESPONSIBILITY

You

IKEA

Leaders

OUR TALENT APPROACH

Growing our business and growing

our talent

Everyone is seen as a

talent

It’s a joint responsibility

Many ways to grow

Spot Talent– who do you see?

We attract and recruit based on values

4 step model to build EB

Pick yourpurpose

SpecialistsRetail

Leaders

Pick yourmessages

Workplace&

Benefits

Culture&

Values

Development&

Possibilities

EarnedOwnedPaidPick your

channels

Pick yourTarget-audience

RecruitmentCommunication

EmployerCommunication

Sales Co-workers

…your ability to

live your valuesand be

TRUE

WHO HAS BEEN THE MOSTIMPORTANT PERSON FOR YOU

IN YOUR CAREER ?

WHO BELIEVED IN YOU ?

WHO SAW YOUR TALENT ?

WHAT YOU FOCUS ON EXPANDS !

THANKS FOR LISTENING !Jan.andersson3@ikea.com

+46 708 351099