talk life llc 10 minute deck (silver and gold)

FOUNDING TEAM

Jeff Vogt, Eric Shaw

On-Demand Mental Wellness Counseling

V 1.0

This document does not constitute an offer to sell or a solicitation to purchase. It contains confidential information, including trade secrets, and may not be reproduced without the express permission of the

company named above.

TALK LIFE

54 Million Americans annually with mental health issues do not seek help

On-Demand Counseling:Convenient, Anonymous, Cost-Efficient

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FOUNDING TEAM3

JEFF VOGT:3rd Venture working with

Technology Efficiency

ERIC SHAW:Business Development

generated over $1M in revenue

Vision Passion Experience

EXECUTIVE ADVISORY BOARD

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Role: Along with Founders - provide executive leadership in lieu of CEO

Cameron Truesdell: Seasoned Entrepreneur

David Talon: Growth Specialist

Peter Shankman: Marketing Guru

CEO search on investor request

PROBLEM & MARKET5

Relationships

Life Stresses

Financial Worries

54 MILLION Americans

Market Size: $25 Billion Annual Growth Rate: 6.7%

ON-DEMAND COUNSELING6

24x7 access to network of accredited counselorsCustomer / Counselor relationships encouraged

Goal: Connection time in under 5 minutes

Web Based

Anonymous

Immediate

Cost Effective

Convenient

COUNSELOR BENEFITS7

Talk Life takes care of all business functions

MARKETINGCLIENT ACQUISITIONAUTOMATED BILLING

FLEXIBLE WORKING HOURS

BUSINESS MODEL

Consumer revenue: $120 per hour split 60% to Counselor

Additional Revenue Channels:

Corporate Employee Benefits: $300 Billion in productivity losses annually

Service offered to government: 300,000 returning veterans from Iraq War with 30% Projected PTSD

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DIRECT COMPETITION

Established, proven market

No dominant player

Talk Life Differentiators:

Marketing Focus Counseling Specific Quality Simplicity

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MARKETING STRATEGY

Low-Cost Organic Traffic

Stigma Reduction Campaign

Marketing Guru: Peter Shankman

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Supplemental Strategies:Branding & Product Differentiation

MARKET ACCEPTANCE

4 day test: 6,214 Visitors (1.15% conversion rate)

Projected 45,000+ monthly visitors

Limited Regional Deployment begins Q4, 2008

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FINANCIAL OVERVIEW12

Counselors work 50 hrs / month60% time in billable session

FY1 FY2 FY3

Counselors

Revenue

EBITDA

% of Revenue

193 808 1,418

$3.0M $21.8M $51.1M

($0.4M) $3.6M $12.9M

-15% 17% 25%

EARLY STAGE MILESTONES13

Regional Limited DeploymentRaise CapitalHire Early Support TeamBegin Marketing / BrandingLaunch Talk Life

Mon

th

1

5

EXIT STRATEGY

Acquisition by HMO or Large Online Health Provider

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Same Industry Acquisitions:

Ingenio.com $195M @ 2.0X

Kasamba.com $40M @ 3.3X

CAPITAL REQUIREMENT15

Scaling Stage: $600K(4 to 6 months later)

Seed Stage: $600KTarget: Jan. 2009

Required Investment: $1,200,000

(775) 298-4704 www.talklife.com

Contact Eric Shaweshaw@talklife.com

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Customer Arrives at

Clicks "Talk Now" Button

Provides phone number

Customer's phone rings, Counselor on

the line

Customer and Counselor are now

connected

Unbilled "Intro Period"to establish

relationship

Provides billing information

Session(billed in quarter hour

increments)

Call Ends

Wrapup Screen

- Session Summary- Feedback Collection- Make Counselor 'Preferred'- Member Registration

Chooses session preferences

SUPPLEMENTAL: The Talk Life Process

$193 Billion in indirect losses from serious mental illnesses to US economy annually

Talk Life B2B model similar to Employee Assistance Programs (EAP)

EAPs have incentive for low utilization

Talk Life model price competitive and encourages employee usage

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American Journal of Psychiatry: Tallying Mental Illness' Costs, Time CNN, May 9, 2008,http://www.time.com/time/health/article/0,8599,1738804,00.html

SUPPLEMENTAL: Corporate Benefits Model (B2B)

300,000 returning veterans from Iraq War

30% Projected PTSD incidence

Poor mental healthcare availability and support

Rural veterans (44%) have limited / no counselor access

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NRHA - Rural Veterans - A Special Concern for Rural Health Advocates, 2007,http://www.ruralhealthweb.org/index.cfm?objectid=3F08AD64-1185-6B66-88009266E070E627

SUPPLEMENTAL: Veterans Benefits (B2G)

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40% Increase in internet purchasing since 2006

94% of Americans purchasing online

21% growth in healthcare related web traffic in 2008

Nielsen Reports, 875,000,000 Have shopped onlineNeilsen Online, Dec. 2007http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=0bfef273110c7110VgnVCM100000ac0a260aRCRD

Top 10 Health Information Sites by Unique VisitorsJuly 2008 vs. July 2007Source: comScore Media Metrihttp://www.webguild.org/2008/09/twenty-one-percent-growth-in-health-information-sites.php

SUPPLEMENTAL: Web Trends

Niche is text and scheduled counseling. Process & Technology not targeted towards on-demand audience

Stated goals ≠ growing individual markets. Can’t outperform specialty providers (Talk Life) as a broad provider

Marketing to customers and counselors already established in Christian counseling niche

Phone counseling not integral or prevalent in model, website, or counselors

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SUPPLEMENTAL: Competition Niches

Suicidal / homicidal clients directed to Local 911 facility

Counselors maintain individual malpractice insurance

Informed Consent & Confidentiality for Clients detailed before treatment begins

Doctor / Patient relationship regulations adhered to

Medical records encrypted and require patient consent for release

Point-of-sale disclaimer and client location information ensure adherence to state licensing laws

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SUPPLEMENTAL: Legal Responsibilities

Maria Nutile, Nutile Law - 25 Years in Health Law practice