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Product Interface Design, Usability & Visual Validation

Jeevan Jonas

15 October, 2011

How little known Indian entrepreneurs are making millions by designing globally hit apps

Economic Times 26 June, 2011

Developers agree that design is an Indian app weakness

Economic Times 26 June, 2011

"Most Indian companies don't want to innovate. Give them the idea, they make the product. en American and European companies make millions from the app. We can be more than the technical back-end of developers abroad. We can make our own successful apps."

Vishal Gondal, Indiagames Economic Times

"e presentation must be world class. e Americans build user-friendly interfaces. e French make beautiful apps. If Indian developers can also learn the art, more global hits will come from here"

Mathers, Nokia

Technology Design

Business

Technology Design

Business

in India

Design

Business

DesignTechnology

ontwerpe

Design + Engineering

german for engineering and design

“Design drives technology not the other way around”

Johnathan Ive

What is the role of design in productising

innovation?

Interaction Designers strive to create meaningful relationships between people and the products and services that they use

IxDA.org

Designers humanise a product

ey make technology accessible to humans

What is good design

Durability

Vitruvius, 3 BC

Utility BeautyRobustlong-lasting

Functional Usefulness

Aesthetic Uplift the spirits

Why design matters

Reduce Development CostImproved efficiency

Reduce support costsDifferentiate a product

$300,000,000 button

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Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button

Sales up by 45%

$15 million in first month

$300 million in a year

Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button

Visual Validation

I’ve a killer idea, how do I ensure it works well?

Visual Validation

How can I present it well to my stakeholders and get buy-in?

Evaluation

Our product isn’t doing well, I’m not sure what went wrong?

Visualising an Idea

Interaction Design The Process

Research People & Product

Modeling Storyboards

Modeling Wireframes

Interactive MockupsEvaluation & Testing

focus groups vs usability testing

Design Process

Research Modeling Specs

PersonasStoryboards

WireframesPaper prototypes

Hi-Fiprototypes

Test

Conclusion

Design Matters

Good Design = Good Business

jeevan@studiofra.comEmail