talking to your it department about social media marketing - speaking their language

Speak GeekLiana “Li” Evans, Director of Social MediaSerengeti Communications

SES New York – March 2010

Yes… Girls Can Be Geeks Too

My First Love….

Who Are We Talking About?

• IT Department– LAN/WAN – System Admins– Network Security

• Programming– Database Programmers– Web Programmers– Application Developers

Social Media & The IT Department

• Bring Your IT Department in EARLY

• This “guys” are likely early adopters

• They understand what will & won’t work in your plan

Make Them Your Friends

Early Adopters

• Most likely your IT department has known about the social media tactics you choose to implement a lot longer than you

– They know the ins and outs– They’ll understand potential pitfalls– They will quickly know if what you are wanting to

do is possible

Social Media Platforms

• Can it integrate with your existing site/systems– Databases, coding, CRM, analytics, etc.

• What resources will it take to install– Time & staff

• Do you need special equipment?– More servers, faster connections, etc

Getting Access!

• Work with your IT department to get access to social media sites you are going to use

• Create Usage Policies

• They Monitor Usage

Big Sites & Social Media

• Can you make roll out easy?– Templates– Automation

• Will the way your site is designed/coded prohibit content from easily being shared?– Frames, where data is pulled from,

personalization

Can Your Site Handle It?• Going Viral– Will your site handle the traffic– What happens if your site goes down

• Getting Dugg– Tons of traffic really fast can bring down servers– Will you sacrifice paying customers for “junk” traffic?

Make Friends….Because….

Contact

Director of Social Media

Serengeticommunications.com

LEVANS@Serengeticom.com

SocialConversations.comTakeitInHouse.com