tallinn socialfest 2012 - marko saue

Strategic approachto Facebook marketing

Marko Saue

There are more than 1131 business FB Pages in Estonia

Most companies don’t havesocial media marketing strategy?

Most players on our team don’t knowwhich goal to score in?

Do you need 50 000 fans?

Is it OK to spend 10 000€?

It all depends on what your strategy is!

Simple structure SMM strategy

Background:what are the problems &

opportunities?

Goals:what do you want to achieve?

Target Groups:who are you talking to?

Channel Usage:marketing, sales, ads,CR, CS, PR,

R&D, HR, IM?

Value for Fans:what’s in it for them?

Metrics:what should you measure?

Administrators:who will do the talking?

Five guiding principles:

Build a strategy that is social by design

Create an authentic brand voiceMake it interactive

Nurture your relationshipsKeep learning

Facebook by objective

Foster product development and innovation

Generate awarenessDrive preference and differentiation

Increase traffic and salesBuild loyalty and deepen relationships

Amplify recommendation and WOMGain insights

Product Development

Crowdsourcing

Preference and Differentiation

Awareness

Traffic

Sales

PR & CSR

Recommendation

FB Resources:facebook.com/goalmarketing

Thank You!

Marko SaueGoal Marketing OÜ552 5757marko@goal.ee