talnet productions

TALNET PRODUCTIONS

BACKGROUND• Founded in 2004 with a focus on Creative and Production

related services

• Evolved to offer professional media strategies targeting the UK Asian audience

MISSION STATEMENTTo specialize in creating and increasing awareness and demand within the Asian diaspora for our clients' products / services by strategizing marketing and PR campaigns across all media (TV / radio / print / online)

Services• Media Strategy

– Product / Service Branding– Media Research / Statistics– Creative Conceptualization– Media Production– Media Planning– Media Buying– Web strategy design and marketing

• PR

– Event planning and management– Sponsorships– Press / Online articles

ROYAL CHAI INSTANT SPICED TEAADVERTISING & POSITIONING STRATEGY

“MUMMY” CAMPAIGN

Recent Case Studies

Client Details • Advertising for the first time

• Current sales: Direct marketing and distribution

o Creative Positioning strategy

o TV commercial conceptualization and production

o Website design and development - http://www.royalchai.co.uk

o “Mummy” advertising campaign on ZEE and SONY

Services Offered

Strategy • “Instant Masala Tea” directly associated to the competitor’s

brand

• Conception of a unique positioning strategy through the “Mummy” campaign.

• Website built to encourage online sales directed through the commercial.

MUMMY!!!!!

• The website traffic improved by 125% and online product sales by 100%

• The association of Royal Chai with “Mummy” was successfully achieved.

• This was measured by surveying different customers at events in which Royal Chai was exhibiting and / or being sold.

Results

Recent Case Studies (contd.)

“JAGJIT SINGH – LIVE IN CONCERT”Birmingham and London 2007

• Event promoter bringing Indian Ghazal maestro, Jagjit Singh to the UK after a gap of 10 years

• PROBLEM DOMAIN:

– The recently held concerts of Jagjit Singh held by another promoter received a very poor response

– The client did not understand the current market dynamics

Client Details

• Creative concept for TV and Radio commercial

• Strategic media alliance with TV and online websites

• Aggressive media campaign launched on TV, radio, print and online

• Sponsorships & PR

Services Offered

Results • The concerts in London and Birmingham were sold out

• 60% of the tickets were sold through the internet

Jagjit Singh - TV Advert(Style: Cashing in on his already famous songs)

• http://video.google.co.uk/videoplay?docid=-6544346632582773652

Other Case Studies & Current Projects

“HOMES OF INDIA”Property Exhibition 2007 & 2008

Music Album LaunchReliance BIG Music, India

AYUURI NATURAL Product Launch for FUDCO

SHAADI.COM3 year UK Asian TV &

Radio

http://www.talnetproductions.co.uk

0208 349 7187 (w)0208 181 6153 (f)0794 423 3259 (m)0780 363 3926 (m)

info@talnetproductions.co.uk anair@talnetproductions.co.uk rnair@talnetproductions.co.uk

Suite #105, Dephna House,24/25 Arcadia Avenue,Finchley Central,London N3 2JU

TALNET PRODUCTIONS

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