taming big hairy enterprise apps for mobile

UX Design for Mobile Enterprise Apps

Matt Hately

Jennifer Fraser

December 2011

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It can seem daunting…

73%(percentage of users that expect your mobile software to be

easier to use than your desktop/web product)

Confidential 12/13/2011 3

It Can Be Done

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Two Universal Truths

1. There are a few general best practices

2. Context-specific design is a must

What’s Generally True? A few best practices.

Confidential 12/13/2011 6

Less Features/Usage

Confidential 12/13/2011 7

Challenge: Hurried Users, Short on Time

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Implication: Surface Functionality

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Challenge: Interruptions

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Implication: Allow for context switching

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Challenge: Distracted

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Implication: Orientation (where am I?)

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Challenge: Multiple Devices

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Implication: Consistency Within, “Translation” Across

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Context, Context, Context

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The UX Value Proposition

User Experience Value Proposition

• How close is the value proposition to the original application?

• What is the same?

• What is different?

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Context: Personas and Usage Scenarios

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• What’s the real

need/opportunity?

• How do/might they

actually behave?

• What motivates

them?

• What’s their

environments?

New Challenges

• Personas are archetypes

− they may not map from the original application

• Physical environment will be different and more diverse

• Motivations will likely change

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Walk in Their Shoes

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Have Users Try It

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What’s The Result?

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This to…

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…This

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Summary

• Reduce Features, Data Input, Simplify (not Simplistic!)

• Understand You are Building a Different Product

• Get the Context

• Test the Experience

• Remember: Simple is Deceptively Hard

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Contact Information

Jennifer Fraser

Director of Design

Jennifer.fraser@macadamian.com

Matt Hately

VP of Product Strategy and Innovation

Matt@macadamian.com

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