taming the 3-headed beast_amcsus
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EdgeRank
Madeline(Senkosky,(Community(Manager
www.edSocialMedia.com
@madelinesen(//(@edsocialmedia
Friday, April 20, 12
Friday, April 20, 12
Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
The Rules of ThreesFriday, April 20, 12
Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Friday, April 20, 12
200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are. 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also now half the user base, with 425 million monthly actives.
How do you
consume?
Friday, April 20, 12Remember&this&is&where&the&majority&of&cons3tuents&will&see&your&info….&Most&will&never&navigate&back&to&your&page’s&wall….
Friday, April 20, 12Once&a&user&has&clicked&the&“Like”&buCon,&the&majority&of&the&Facebook&consump3on&is&done&through&the&News&Feed.&
They will rarely come back here…
Friday, April 20, 12Page&–&official&presence&for&public&figures,&ar3sts,&bands,&businesses,&places,&entertainment,&causes,&brands,&or&products&to&share&informa3on&and&
interact&with&fans&on&Facebook&
Friday, April 20, 12
But, really, the dirty little secret with social media success and keeping people plugged in and engaged is content.
In the News Feed
Friday, April 20, 12Remember&this&is&where&the&majority&of&cons3tuents&will&see&your&info….&Most&will&never&navigate&back&to&your&page’s&wall….
Friday, April 20, 12
Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?
Racing to 2000 fans!
Friday, April 20, 12
Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?
10
Friday, April 20, 12Photo: http://www.flickr.com/photos/andyhay/239756376/
Friday, April 20, 12
You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan base that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringing applying families into this stream. This requires that you give fans and families substance- not necessarily formality, but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students are growing and learning- real and substantive. Engage your fans by sharing the school experience.
Create, curate & share compelling content.
Friday, April 20, 12
You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan base that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringing applying families into this stream. This requires that you give fans and families substance- not necessarily formality, but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students are growing and learning- real and substantive. Engage your fans by sharing the school experience.
Friday, April 20, 12
Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
The Rules of ThreesFriday, April 20, 12
Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
3EdgeRank
Friday, April 20, 12
The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
3 Affinity
EdgeRank
Friday, April 20, 12
The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
3 AffinityWeight
EdgeRank
Friday, April 20, 12
The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
3 AffinityWeightTime Decay
EdgeRank
Friday, April 20, 12
The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page? Have your friends been interacting with the person or page’s status?
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page? Have your friends been interacting with the person or page’s status?
Affinity is the user’s relationship with the items creator.
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page? Have your friends been interacting with the person or page’s status?
Affinity is the user’s relationship with the items creator.
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
>>The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed.
Friday, April 20, 12
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page? Have your friends been interacting with the person or page’s status?
Affinity is the user’s relationship with the items creator.
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
>>The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed.
>>The more a person’s friends comment, like or interact with your posts, then the more likely your update will show up in that person’s News Feed.
Friday, April 20, 12
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page? Have your friends been interacting with the person or page’s status?
Friday, April 20, 12
So how do you increase your affinity with people when you
function as a page?
Friday, April 20, 12
Friday, April 20, 12
only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
Use Facebook as your page
Friday, April 20, 12
only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
Friday, April 20, 12
only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
Tag people in your posts
Friday, April 20, 12
only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
Friday, April 20, 12
only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
Create an album
Friday, April 20, 12
only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
Friday, April 20, 12
Ask for a one-word answer
Friday, April 20, 12
Friday, April 20, 12
Ask for feedback
Friday, April 20, 12
Friday, April 20, 12
Ask for a poll question
Friday, April 20, 12
Friday, April 20, 12
Publish=publicCustomize=specify demographicCustomize your caption for the re-post
Interact directly with fans
Friday, April 20, 12
Publish=publicCustomize=specify demographicCustomize your caption for the re-post
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12
Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object will receive a bigger weight than if the post is simply a link.
Weight
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12
Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object will receive a bigger weight than if the post is simply a link.
Weight combines what type of object and what type of interactions it’s receiving.
Weight
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12
Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object will receive a bigger weight than if the post is simply a link.
Weight combines what type of object and what type of interactions it’s receiving.
Weight
http://www.6smarketing.com/facebook-edgerank-algorithm/
>>Videos, photos, and links are generally considered to have the highest weight.
Friday, April 20, 12
Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object will receive a bigger weight than if the post is simply a link.
Weight combines what type of object and what type of interactions it’s receiving.
Weight
http://www.6smarketing.com/facebook-edgerank-algorithm/
>>Videos, photos, and links are generally considered to have the highest weight.
>>General text updates (with no videos, photos or links) carry the lowest weight.
Friday, April 20, 12
Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object will receive a bigger weight than if the post is simply a link.
3Friday, April 20, 12
The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
3 Videos
Friday, April 20, 12
The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
3 VideosPhotos
Friday, April 20, 12
The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
3 VideosPhotosLinks
Friday, April 20, 12
The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
Friday, April 20, 12
Chamberlain Hunt Academy
Share the fun
Friday, April 20, 12
Chamberlain Hunt Academy
Friday, April 20, 12
Chamberlain Hunt Academy
Acknowledge students!
Friday, April 20, 12
Chamberlain Hunt Academy
Friday, April 20, 12
Chamberlain Hunt Academy
Tag & share slices of life
Friday, April 20, 12
Chamberlain Hunt Academy
3Friday, April 20, 12
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
3 Comment
Friday, April 20, 12
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
3 CommentLike
Friday, April 20, 12
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
3 CommentLikeShare
Friday, April 20, 12
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
Friday, April 20, 12
Ask for feedback
Friday, April 20, 12
Friday, April 20, 12
Clear calls to action!
Ask for feedback
Friday, April 20, 12
Clear calls to action!
Friday, April 20, 12
Publish=publicCustomize=specify demographicMultiple people shared, it would say “shared x amount”
Share a status
Friday, April 20, 12
Publish=publicCustomize=specify demographicMultiple people shared, it would say “shared x amount”
Friday, April 20, 12
Publish=publicCustomize=specify demographicCustomize your caption for the re-post
Share a status
Friday, April 20, 12
Publish=publicCustomize=specify demographicCustomize your caption for the re-post
Modify the title Change the caption
Friday, April 20, 12
Modify the title by clicking on itChange the caption by clicking on it. NO EDIT buttons
Modify the title Change the caption
Share a status
Friday, April 20, 12
Modify the title by clicking on itChange the caption by clicking on it. NO EDIT buttons
http://www.6smarketing.com/facebook-edgerank-algorithm/
Type of Content
Friday, April 20, 12
Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Did you re-share someone else’s link? Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold
Type of Interaction
http://www.6smarketing.com/facebook-edgerank-algorithm/
Type of Content
Friday, April 20, 12
Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Did you re-share someone else’s link? Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold
Type of Interaction
http://www.6smarketing.com/facebook-edgerank-algorithm/
Type of Content
Relationship to the object
Friday, April 20, 12
Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Did you re-share someone else’s link? Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.
>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(
Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
Time Decay
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.
>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(
Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries.
Time Decay
http://www.6smarketing.com/facebook-edgerank-algorithm/
Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.
>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(
Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries.
Time Decay
http://www.6smarketing.com/facebook-edgerank-algorithm/
>>Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed.
Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.
>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(
Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries.
Time Decay
http://www.6smarketing.com/facebook-edgerank-algorithm/
>>Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed.
>>Fresh & frequent content are heavy players in whether your message is being seen.
Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.
>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(
Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
Posting frequency
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
3Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5
By(calculaFng(what(bitly(is(calling(the(link's('half(life'((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(a\er(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.
The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.
The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
The(mean(half(life(of(a(link(via(‘direct’(sources(such(as(email(or(instant(messaging(clients(is(3.4(hours.
The(mean(half(life(of(a(link(on(YouTube(is(7.4(hours.
Posting frequency
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
3 Times per day
Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5
By(calculaFng(what(bitly(is(calling(the(link's('half(life'((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(a\er(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.
The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.
The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
The(mean(half(life(of(a(link(via(‘direct’(sources(such(as(email(or(instant(messaging(clients(is(3.4(hours.
The(mean(half(life(of(a(link(on(YouTube(is(7.4(hours.
Posting frequency
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
3 Times per dayHours of “half-life”
Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5
By(calculaFng(what(bitly(is(calling(the(link's('half(life'((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(a\er(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.
The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.
The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
The(mean(half(life(of(a(link(via(‘direct’(sources(such(as(email(or(instant(messaging(clients(is(3.4(hours.
The(mean(half(life(of(a(link(on(YouTube(is(7.4(hours.
Posting frequency
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
3 Times per dayHours of “half-life”
Different times of day
Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5
By(calculaFng(what(bitly(is(calling(the(link's('half(life'((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(a\er(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.
The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.
The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
The(mean(half(life(of(a(link(via(‘direct’(sources(such(as(email(or(instant(messaging(clients(is(3.4(hours.
The(mean(half(life(of(a(link(on(YouTube(is(7.4(hours.
“The days of “schedule-and-go” social media are over.”
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-Affect-You-higher-education-marketing.pdf
Friday, April 20, 12
Friday, April 20, 12
3rd-party applications
Friday, April 20, 12
Friday, April 20, 12
3rd-party applications
Friday, April 20, 12
Friday, April 20, 12
Something to strive towards
Friday, April 20, 12
Friday, April 20, 12
Madeline(SenkoskyedSocialMedia
Community(Managerwww.edSocialMedia.com
@madelinesen(//(@edsocialmedia
Friday, April 20, 12
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