tank top tv - netflix viewing data

Netflix viewing patterns

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Accurate viewing data for a sample of Netflix viewers

Across all the devices they use

Just to be clear: Tank Top TV doesn’t have a relationship with Netflix. This is data that individual users have granted us access to.

© 2014 Tank Top TV Ltd

2012 2013 time

Each row of dots represents one user’s viewing

Each dot represents a view of a programme or film

© 2014 Tank Top TV Ltd

2012 2013 time

High density of dots – people watching a lot of content on Netflix

© 2014 Tank Top TV Ltd

2012 2013 time

Sparser dots – these people watch less frequently

© 2014 Tank Top TV Ltd

2012 2013 time

Big gaps in viewing – free trials?

© 2014 Tank Top TV Ltd

Binge viewing

A ‘binge’ is a viewing watching more than one episode of a show on the same day

In our sample • 43% of viewing sessions are a binge• 74% of episodes are viewed as part of a binge

© 2014 Tank Top TV Ltd

© 2014 Tank Top TV Ltd

Nearly all episodes of Parks & Recreation are watched as part of a binge

© 2014 Tank Top TV Ltd

5 episodes of Parks & Recreation is roughly 100 minutes of viewing

© 2014 Tank Top TV Ltd

Approximately the same viewing time as 2 episodes of House of Cards or Breaking Bad

© 2014 Tank Top TV Ltd

Individual title tracking

Final series release

Breaking Bad views over time

© 2014 Tank Top TV Ltd

Top

100

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epsi

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wed Shape of the long tail

emerges clearly, even from a small sample

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