targeting zapr audiences: tv moments marketing

CASE STUDYINTRODUCING MOMENT MARKETINGA major FMCG brand picked TV moments to engage with the relevant TV audience through an innovative mobile ad campaign

A leading FMCG foods brand wanted to market a new premium product to food loving audiences in the top 8

metropolitan cities, in a context where they connect with gourmet and premium food.

We helped the brand engage with a geo-targeted TV audience by launching a mobile ad campaign activated

only at the time when popular cooking TV show MasterChef Australia, was airing on TV.

Goal

To identify and engage with a premium TV audience interested in gourmet foods in a relevant context

Creative: Banner, InterstitialGeography: Top 8 metropolitan cities

IDENTIFYING & TARGETINGThe ZAPR audience platform identified millions of individuals on the basis of their geographical location in the top 8 metropolitan cities in India.

This audience was then targeted with the brand’s mobile ad creatives at the same time that the MasterChef Australia season 8 aired on TV between 9 PM - 10 PM on Star World.

What we delivered:

1 mn+UNIQUE URBAN REACH

1.8xCTR* TO THE

LANDING PAGE

* compared to average programmatic CTR for these formats in India

Like to know more about our audience targeting platform?

Come visit us:www.zapr.in

Thank you!