tbex europe 2016, cleaning out blogging clutter, larissa milne

Clearing OutBlogging Clutter

Focusing on What Matters Most

Larissa MilneChangesInLongitude.com

• Travel Blogger (with my husband)• 5 Years of Nomadic Travel

• Newspaper/Online columnists

• Book authors

. . .experienced in Entrepreneurship Ran 2 Life Science Startups

Teach Entrepreneurship at

Your blog has evolved . . . . . .You should evolve as well . . . . . .And so should your business

Too much to do? . . .

. . . Or doing too much??

Affiliate Marketin

gTravel Blog

Sponsored Posts Analytic

sPodcastSocial Media

Video

Channel

Product ReviewsOnline

StoreHotel

Reviews

Content,

Content,

Content

Clean out

the Clutter!

Step 1: Cleaning House• Audience fit• Impact• Time• Happy factor• Outsourcing

Be Brutal!

“We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels

“We used to get bogged down with Google Analytics, but it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel

“We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru

Changes in Longitude??

. . . Trimmed down social media channels

Step 2: New Initiatives• Fit• Goals• Time commitment • Duration• Define Success

Define Success: Be Specific!

Grow blog traffic Increase page views by 500/month

Improve engagement

Make more on affiliates

Minimum of 10 comments/postEarn $100/month on XYZ hotel link

Example: Pinterest Traffic

• Good reader fit• Offset Google search• 3-5 hours/week • 6 months• 25% of Google referral

Example: Pinterest Traffic

December January February March April May

4.2

9.1

13.4

23.221.6

46

Pinterest Traffic(as a % of Google Traffic)

1. Evaluate current activities2. Clear out the clutter3. Assess new opportunities 4. Set SPECIFIC OBJECTIVES

Clear Out the Clutter Focus on what matters

most Be MORE effective!

Thank you!

Questions?

Larissa@ChangesInLongitude.com