tbex europe 2016, how to profit from producing offspring, tim leffel
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Tim Leffel
How to Profit From Producing Offspring Why running multiple blogs leads to more success, security, and income
Tim Leffel
TWITTER: @timleffel @perceptivetrav @thehotelscoop @luxlatinamerica
Facebook: CheapestDestinations, PerceptiveTravel, HotelScoop, LuxuryLatinAmerica
Instagram: @globetrots @luxlatinamerica
LinkedIn, YouTube and G+: TimLeffel
The Typical Personality Travel Blog
Nomadic/Nomad
Travelling/Travel
Wandering/Wander/Wanderlust
Vagabond
Adventurous
Backpacking/Backpacker
Vacation/Vacationing
Abroad
First Name/Last Name
Travel Blog
Nationality
Personality type
Demographic type
Family type (solo, mom, dad, couple)
World/Earth/Planet
General Travel Blogs vs. Niche Blog$ GENERAL TRAVEL BLOGS
About anything and everywhere
For a wide-ranging general audience
“I need more traffic!”
Requires big numbers to succeed
Requires a big social media presence
E-mail list leads to followers
NICHE BLOG$
About a certain place or subject
For a specific tribe or type
“I need the RIGHT traffic.”
Requires authority and relevance to succeed
Requires good SEO and outreach to the tribe
E-mail list leads to earnings
Do readers care about your blog…
enough to come back?
enough to subscribe without a pop-up ad in their face?
enough to follow you where you ask them to go?
enough to tell you what they like/don’t like/care about?
enough to spend money on something?
All this is much easier when it’s not about YOU, but rather about a passion or need
“Putting all your eggs in one basket and watching the basket really carefully isn't nearly as effective as the other alternatives. Not when the world gets crazy.” - Seth Godin
“The only way I have seen, and experienced, economic security is to have multiple streams of income.” - Rennie Gabriel, author of Wealth on Any Income
The Benefits of Multiple Sites
A hedge against factors beyond your control
Increased inventory for advertising
Cross-promotion opportunities
Increased outlet/content/travel opportunities
Increased affiliate sale opportunities
Increased tax write-off opportunities
Increased media/marketing opportunities
Multiple streams of income – earning diversity
Multiple Niche Blogs Means:
1. Multiple sources and types of income
2. More income stability
3. Publications that have value without you – that can be sold
How to Start a 2nd (or 3rd) Profitable Blog
Look for holes in the market
Listen to your current followers/readers – are they asking for something that’s not out there now?
Leverage your expertise to go more narrow.
Find tribes that are looking for a gathering place
Launch, test, refine, and grow
“Done is better than perfect.” - Almost every successful entrepreneur I know
Take Advantage of this Golden Age
Hosting: $150 a year or less
Domain: $15 a year or less
Premium Theme purchase: $60
Design work through Fiverr: $50
Installation and set-up: $60
Worst case scenario to launch and test a new blog: $285
Go to Travelwriting2.com/newsletter … or pick up the second edition of the book
…or join Travel Writing Overdrive
Could we work together?
I’m looking for…
- Partner niche blogs that get 20,000+ monthly visitors
- Guest posters that can cover cheap travel destinations in detail
- Students for Travel Writing Overdrive course & mastermind group re-opening July 25 (See RealMoneyWriters.com)
Tim Leffel
TWITTER: @timleffel @perceptivetrav @thehotelscoop @luxlatinamerica
Facebook: CheapestDestinations, PerceptiveTravel, HotelScoop, LuxuryLatinAmerica
Instagram: @globetrots @luxlatinamerica
LinkedIn, YouTube and G+: TimLeffel
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