tech talk with zemanta

Post on 07-Nov-2014

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Speaker: Todd Sawicki, president, Zemanta

TRANSCRIPT

Trusted Content Discovery

Digiday Publishing SummitOctober 2013

Our Solution …

Reaching consumers is evolving.

Search/Display ads Integrated content

0.10% avg. CTR 4.54% avg. CTR

Our Solution …

Native ads are the future.Zemanta StreamsPromoted TweetsSponsored Posts

Our Solution …

But not if we continue today’s approach.Spammy - Creepy - Low-brow – Salacious – Outlandish - Brand-Damaging - Distasteful

Our Solution …

Trusted Content Discovery

We intelligently show topically relevant and targeted content in a way that maximizes total audience

value

The Zemanta Solution

You can do better.Leverage our roots and core strength.

Maximize Total Audience Value

Our ProductsEditorial AssistantReader Discovery

Streams

Circles

“The automatic relevancy is superior. It's picking previous posts that I would have picked personally (if I hadn't forgotten about them).”

—Todd Bishop, Geekwire

9

As used by

“Zemanta helps introduce us to people that have an interest in similar themes. It’s a great discovery engine and gives us a way to reach audiences that we wouldn’t reach otherwise.”

—Sr. Manager Search and Analytics

ShoreTel Sky

“Results have exceeded expectations as natural link placement has been achieved with high quality sources and with matching semantic content.”

—Director SEO & Emerging Technologies

Morpheus Media

As used by…

Let’s chat

Brands/Marketer Sales:Greg Gortzgreg@zemanta.com

Publisher Development:Jeff Reinejeff@zemanta.com

As seen in:

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