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Tech trends that drive a modern retail strategyMossimo Morin, Amazon Web Services

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Personalization and Customer CentricityMassimo Morin, Head, AWS TravelWashington, 2nd of October 2019

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Suppliers vs. Retailers

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© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Innovate on Behalf of the Customer

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Business as Usual at Amazon

Business as Usual at Amazon

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Hyatt: Personalized Recommendations“AWS enables Hyatt to deliver on our mission of ‘delivering distinctive experiences for our guests’. ... we have extended the Hyatt service promise from our physical properties to our digital channels, offering personalized recommendations and experiences for each and every visitor.”

SriHari Thotapali, Global Head of Analytics, Hyatthttps://aws.amazon.com/travel-and-hospitality/personalization/

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Zola: Personalized Search “Until now, this has been done sparsely either via rule-based ranking, popularity, or more recently via a similarity model which are calculated offline. Amazon Personalize […] enable us to respond to customer actions in real-time.”

Stephane Bailliez, VP of Engineeringhttps://aws.amazon.com/personalize/

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Domino’s: Personalized Notifications “Amazon Personalize enables us to apply context about individual customers and their circumstances, and deliver customized communications such as special deals and offers through our digital channels.”

Mallika Krishnamurthy, Global Head, Strategy & Insightshttps://aws.amazon.com/travel-and-hospitality/personalization/

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Back to a personalized experiecne

Create Experiences: Make it personal

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Massimo Morin

Head Worldwide Business Development, Travel

AWS Enterprise and Industry Verticals Business Development

27 Melcher St, Boston, MA 02210, USA

morinmm@amazon.com

https://aws.amazon.com/travelhttps://aws.amazon.com/personalize/

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