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Commercial Arts & Graphics (1st -Year ) 0
Revised by Cur r icu l um Sect ion, Academics W ing TEVTA, Revised in September , 2017
GOVERNMENT OF THE PUNJAB
TECHNICAL EDUCATION & VOCATIONAL TRAINING AUTHORITY
Commercial Arts & Graphics
1-Year &
2-Years
( Revised, 2017 )
CURRICULUM SECTION
ACADEMICS DEPARTMENT
96-H, GULBERG-II, LAHORE Ph # 042-9263055-9, 9263064
gm.acad@tevta.gop.pk, manager.cur@tevta.gop.pk
Commercial Arts & Graphics (1st -Year ) 1
Revised by Cur r icu l um Sect ion, Academics W ing TEVTA, Revised in September , 2017
Commercial Arts &
Graphics
1st
Year
Commercial Arts & Graphics (1st -Year ) 2
Revised by Cur r icu l um Sect ion, Academics W ing TEVTA, Revised in September , 2017
TRAINING OBJECTIVES
The curriculum of Commercial Arts & Graphics course has been designed to provide
the students with the necessary skills required to meet the demand of current
professional job market of advertising &design field. This will be accomplished by
giving the students several studio projects, designed to develop knowledge of layout,
photography, drawing, adobe Photoshop, Computer Graphics, presentation skills,
and finished portfolio skills required for job search process. This course is designed
for those learners who want to make their career in commercial arts/graphics.
CURRICULUM SALIENT:
Name of the Course : Commercial Arts and Graphics
Entry level : Matric
Duration of course : 1-Year Course
Total training hours : 1360 hours
Training hours per week : 40 hours
: Training Methodology :
Practical 80%
Theory 20%
Note: The 1st year course of this same 2-years‘ trade course will
actually be considered as complete course of ―Commercial Arts &
Graphics‖(1-year). However the passout of 1-year course will be eligible
to get admission in 2nd year of the same course, for getting 2-yrears
certificate of this same trade.
Commercial Arts & Graphics (1st -Year ) 3
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SKILL COMPETENCY DETAILS: -
(for both 1st and 2nd year course)
On successful completion of this course, the trainee should be able to:-
Create properly composed, well balanced designs.
Effectively use the visual elements in a composition and apply the
principles of design for creative and effective artwork.
Develop the skills necessary to effectively use the basic tools of
design, illustration, and production.
Demonstrate creative problem solving skills through projects that
require realistic solutions.
Visualize ideas graphically.
Design vector graphic images.
Manipulate raster graphic photos.
Integrate vector and raster graphics
Develop a professional portfolio.
Commercial Arts & Graphics (1st -Year ) 4
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KNOWLEDGE PROFICIENCY DETAILS
(for both 1st and 2nd year course)
On successful completion of this course, the trainee should be able to: -
Identify and recognize a well crafted piece of art.
Acquire a basic knowledge of art terminology to express their ideas
verbally.
Obtain a working knowledge of graphic design, color layout,
typography, and computer graphics.
Understand the graphic design process.
Interpret detailed idea of terminology of computer graphics.
Communicate their ideas effectively in print media.
Open new ideas and influences.
Know the reaction for changing trends quickly.
Commercial Arts & Graphics (1st -Year ) 5
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SCHEME OF STUDIES
Commercial Arts & Graphics
1st -Year
Sr.
No Main Topics
Theory
Hours
Practical
Hours
Total
Hours
1. Computer Graphics-I 40 218 258
2. Photography-I 20 120 140
3. Drawing-I 40 300 340
4. Design-I 50 300 350
5. Adobe Photoshop-I 20 150 170
6. Functional English 68 0 68
7. Work Ethics 34 0 34
Total 272 1088 1360
Commercial Arts & Graphics (1st -Year ) 6
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DETAIL OF COURSE CONTENTS
Commercial Arts And Graphics (1st Year)
(Equivalent to 1-Year course of this trade)
1. COMPUTER GRAPHICS-I
Sr.
No. Detail of Topics
Theory
Hours
Practical
Hours
Corel Draw
1. Introduction to Corel Draw
1.1 Installing and Activate CorelDraw
1.2 Starting to work in CorelDraw
1.3 Page Name, Size, Color Mode, No‘s of
Page and Dimensions
2 6
2. Explain Environment Layout and Interface
2.1 Using the Title bar, Menu bar, Property bar
and Standard bar, Tool box
2.2 New page
2.3 Open
2.4 Close
2.5 Save Page
2.6 Insert Page
2.7 Duplicate Page
2.8 Delete Page
2.9 Rename Page
2.10 Insert Page Number Setting
2.11 Page Setup
2.12 Switch Page Orientation
2.13 Page Background
2.14 Go to Page
2.15 Import
2.16 Export
2.17 Shorts keys
2 6
Commercial Arts & Graphics (1st -Year ) 7
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3. Working With Tools
3.1 Pick Tools
3.2 Rectangle Tools
3.3 Zoom Tools
3.4 Ellipse Tools
3.5 Shape Tools
3.6 Bezier Tools
3.7 Freehand Tools
3.8 Stroke
3.9 Artistic Media Tools
3.10 Shape Tools
3.11 Polygon Tools
3.12 Blend
3.13 Counter
3.14 Envelope
3.15 Bevel
4 18
4. Edit Objects
4.1 Undo Delete
4.2 Redo
4.3 Repeat
4.4 Cut
4.5 Copy
4.6 Paste
4.7 Zoom in Zoom out
4.8 Paste Special
4.9 Delete
4.10 Duplicate
4.11 Clone
4.12 Select objects
2 6
5. Colors
5.1 Interactive Fill Tool
5.2 Uniform Fill Tool
5.3 Fountain Fill
5.4 Vector Pattern Fill
7
45
Commercial Arts & Graphics (1st -Year ) 8
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5.5 Bitmap Pattern Fill
5.6 Two Colors Pattern Fill
5.7 Post Script Fill
5.8 Outline Pen
5.9 Color eye dropper
5.10 Attributes eye dropper
5.11 Interactive fill tool
5.12 Mash fill tool
5.13 Smart fill tool
5.14 Edit fill tool
6. Working With Objects
6.1 Combine
6.2 Group/Ungroup
6.3 Break Apart
6.4 Weld, Trim, Intersect, Simplify
6.5 Front Minus Back, Back Minus Front, Create
Boundaries
6.6 Convert to Curves
6.7 Convert outline object
6.8 Order
6.9 Lock
6.10 Align and Distribute
6.11 Object Property
6.12 Object Manager
6.13 Parallel Dimension tool
6.14 Insert Barcode
6.15 Power clip
6.16 Transformation
6.17 Wire Frame
6.18 Full screen
6.19 Grids
6.20 Rules
8
56
Commercial Arts & Graphics (1st -Year ) 9
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7. Typographic Design
7.1 Work with Text Tool
7.2 Use of Text Properties
7.3 Working With Tabs
7.4 Appling Columns
7.5 Adding Bullets
7.6 Applying Drop Cap
7.7 Fit Text to Path
7.8 Paragraph Text
7.9 Change Graphics
7.10 Create Table
7.11 Convert Text in to Table
7.12 Image power clip in Text
7.13 Print
7.14 Image for output
6
48
8. Bitmap, and Window
8.1 Convert to bitmap
8.2 Resample
8.3 Mode
8.4 Bitmap Color
8.5 Mask
8.6 Bitmap effects
8.7 New window
8.8 Refresh window
8.9 Close window
8.10 Color pallet
8.11 Decker
8.12 Close all
4 15
In-page
9. Introduction to In-page
9.1 Using the Title bar, Menu bar, Property bar,
Standard bar and Tool box
9.2 New page
2 6
Commercial Arts & Graphics (1st -Year ) 10
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9.3 Open Page
9.4 Save
10. Environment Layout and Interface
10.1 Using the Title bar, Menu bar, Property bar
and Standard bar, Tool box
10.2 File menu
10.3 Edit menu
10.4 Insert menu
10.5 View menu
10.6 Preferences
10.7 Text box tool
10.8 Text box
10.9 Text box link
10.10 Symbols
10.11 Alignment
10.12 Formatting
10.13 Scroll
10.14 Zoom
10.15 Print
10.16 Import
10.17 Export
3 12
Total 40 218
Commercial Arts & Graphics (1st -Year ) 11
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2. PHOTOGRAPHY-I
Sr.
No. Detail of Topics
Theory
Hours
Practical
Hours
1. Photography Fundamentals
1.1 What is photography
1.2 Type of photography
1.3 Why we take photo
1.4 A brief history of photography
1.5 Traditional VS digital photography.
1.6 Careers in photography
1.7 Holding the camera
2
10
2. Camera Equipment—What You Need
2.1 Choosing the best camera
2.2 Lenses
2.3 Flashgun
2.4 Using Tripod
2.5 Memory card
2.6 Studio lights kit
2.7 Reflectors
2.8 Software
2.9 Computer
2.10 Monitor
2 20
3. Digital photography
3.1 What is digital photograph
3.2 Types of digital cameras
3.3 How DSLR works
3.4 Camera Modes
8 10
4. Exposure
4.1 Camera Exposure
4.2 Apertures ,Shutter Speeds and ISO
4.3 Camera Exposure Modes
4 20
Commercial Arts & Graphics (1st -Year ) 12
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4.4 Depth of field
4.5 Angle of view
5. Camera Lens
5.1 Wide angle lens
5.2 Normal Lens
5.3 Tele lens
5.4 Prime lens
5.5 Zoom lens
5.6 Fisheye lens
5.7 Difference between zoom lens and prime
lens
2 20
6. Composition and Technique
6.1 Rule of Thirds and
6.2 Simplicity/ Simplify the background
6.3 Value and form
6.4 Lines 1-Horizontal, Vertical, and Diagonal
6.5 Lines 2-Curved and Leading Lines
6.6 Use Shapes
6.7 Perspective
6.8 Pattern and Texture
6.9 Abstract
6.10 Frame Your Subject with Objects
6.11 Choosing the best Viewpoint /angle
6.12 Editing of photograph in Photoshop.
2 40
Total 20 120
Commercial Arts & Graphics (1st -Year ) 13
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3. DRAWING- I
Sr.
No. Detail of Topics
Theory
Hours
Practical
Hours
1. Introduction of Drawing
1.1. What is drawing
1.2. Understanding The Concept of Drawing
1.3. Tips on Drawing
1.3.1 Drawing is a Skill
1.3.2 Drawing is at least 50% Observation
1.3.3 Use Resources
1.3.4 Look For Basic Shapes
1.3.5 Use a Full Range of Value
1.3.6 Use Line Quality
1.3.7 Stay Consistent with Your Style
1.3.8 Know Your Medium\
1.3.9 Loosen Up
1.3.10 Practice of Drawing
1.4. Different kind of drawing
1.4.1 Technical drawing
1.4.2 Freehand drawing
1.5. Learning the basics in drawing and sketching
1.5.1 Hold the Pencil
1.5.2 The Different Pencil Grips
Tripod Grip
Extended Grip
Underhand Grip
Over hand Grip
1.5.3 Good posture when you draw
1.6. Exploring Mark Making(fundamental stroke )
1.7. The elements of drawing (Line Shape Form
Value Space)
4 20
Commercial Arts & Graphics (1st -Year ) 14
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2. Drawing Tools and Material
2.1 Drawing board
2.2 Different types of paper. sketch pad
2.3 Drawing Boards
2.4 Easels
2.5 Tools for sharping
2.6 Tools for erasing
2.7.1 A selection of erasers
2.7.2 Erasing techniques
2.7.3 Eraser as drawing tool
2.7 Drawing medium (dry ad wet )
2.8 Graphite Pencils
2.9.1 Introduction
2.9.2 Materials and Examples of Marks
2.9.3 Ways of Holding the Pencil
2.9.4 Control your pencil
2.9.5 Graphite Grades and Sharpening
2.9.6 Pencil Shading Techniques And
Principles
2.9.7 Pencil Projects
2.9 Color pencil (dry)
2.10.1 An introduction to ―The Colored
Pencil
2.10.2 how to use basic color theory with
colored pencils
2.10.3 How to Draw with Colored Pencils
2.10.4 How to Blend Colored Pencils
2.10.5 The magic of "burnishing"
2.10.6 Value and underpainting
2.10 Drawing Charcoal (dry)
2.11.1 Introduction
2.11.2 Materials and Examples of Marks
2.11.3 Ways of Holding the Charcoal
2.11.4 Other Forms of Charcoal
4 40
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2.11.5 Charcoal Projects
2.11 Pen and ink (wet media)
2.12.1 Pen and ink drawing materials
2.12.2 Surfaces for pen and ink drawing
2.12.3 Pen and ink textures ink
2.12.4 Wash techniques
2.12.5 Creativity exercise with ink
2.12.6 Pen and ink techniques (hatching
cross, hatching dot technique etc.
3. Shape and Form
3.1 Turn Shapes into Forms Through Value
3.2 Drawing Cylindrical Objects
3.2.1 Drawing curve lines
3.2.2 Observing cylindrical forms
3.2.3 Rendering cylindrical objects
3.3 Drawing Ellipses and perspective glass
bottles Flower pot cooking pot tea pot etc
3.4 Drawing spherical objects
3.4.1 Departure from the geomertical
shapes
3.4.2 Depth and spare Bulb. Round
kattle ,orange and apple
3.5 Drawing Conical object
2 10
4. Shading Techniques for Drawing
4.1 Shading techniques by using line
4.1.1 Hatching
4.1.2 Cross hatching
4.1.3 Gradating
4.1.4 Poetization /dotting
4.2 Shading Techniques Using Tone
4.2.1 Creating Powerful Gradations!
4.2.2 Burnishing and Blending Gradations
1 10
Commercial Arts & Graphics (1st -Year ) 16
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5. Shading Textures and Patterns
5.1 Different kinds of texture Light reflection
texture
5.1.1 Rough and smooth texture
5.1.2 Natural textures
5.1.3 Artificial textures
5.1.4 Visual textures
5.1.5 Tactile textures
1 10
6. The Illusion of Light (light and shadow)
6.1 Understanding your light source
6.2 The importance of Hard & Soft edges
6.3 How to Create the Illusion of Light in a
Drawing.
6.4 The location of light
6.4.1 Highlight
6.4.2 direct light
6.4.3 reflected light
6.4.4 shadow
6.4.5 core shadow
6.4.6 cast shadow
4
10
7. Perspective in Drawing
7.1 Introduction of perspective
7.2 Rules of Perspectives
7.3 Types of perspective
7.2.1 Atmosphere perspective
7.2.2 Linear perspective
7.2.3 Terminology use in linear perspective
Illusion of depth
Horizon line
Eyelevel
Vanishing line
Vanishing point
Picture plane\
10 60
Commercial Arts & Graphics (1st -Year ) 17
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Station point
Cone of vision etc
7.4 Types of Linear Perspective Drawings
7.2.1 One point perspective
7.2.2 Object at the equal distance
7.2.2.1 Worms eye perspective
7.2.2.2 Birds eye perspective
7.2.2.3 Interior perspective
7.2.2.4 Exterior perspective
7.2.2.5 Construction of letters in
perspective
7.5 Two point perspective
7.6 Three and multipoint perspective
7.7 Perspective and basic foreshortening
8. Still Life
8.1 Develop the Concepts of still life
8.2 How to draw still life
8.3 Subject of still life
8.3.1 Inanimate objects arranged in a way
that is pleasing to the eye
8.3.2 Select things that are quirky or fun,
symbolic or themed
8.3.3 Incorporate different shapes and
textures for interest and variety
8.3.4 Overlap objects to provide depth
8.3.5 Consider point of view
8.4 Framing device considerations
8.4.1 Crop objects off the page or keep
objects within the page
8.4.2 Decide on a portrait or landscape
format
8.4.3 Use your paper to its capacity
8 90
Commercial Arts & Graphics (1st -Year ) 18
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8.5 Thumbnails
8.5.1 Draw small quick sketches to work
out the faults in the composition
8.5.2 Quick problem solvers, not finished
drawings
8.5.3 Do not include value or detail
8.6 Seeing Shapes
8.6.1 Basic shapes can be seen in all
objects
8.6.2 Some objects are simple using one
shape
8.6.3 Some objects are more complex made
of various shapes
8.7 Measuring Devices
8.7.1 view finder or view catcher
8.7.2 grid
8.7.3 sight-sizing - scaling method
8.7.4 cross-reference
8.8 Composition
8.8.1 Element of composition
8.8.2 Unity
8.8.3 Balance
8.8.4 Movement
8.8.5 Rhythm Focus
8.8.6 Contrast
8.8.7 Pattern
8.8.8 Proportion
8.8.9 Framing
8.9 Lighting
8.9.1 Backlighting
8.9.2 Frontal lighting
8.9.3 Upper Side lighting
8.9.4 Lower side lighting
Commercial Arts & Graphics (1st -Year ) 19
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9. Transferring Image
9.1 Grid method, of transferring sketches to the
final drawing surface.
9.2 transfer the design from tracing paper
2 10
10. Drawing Drapery
10.1 How to Draw Clothing and Drapery
10.2 Learn how to draw different kind of folds
10.3 How to Draw Wrinkles in Fabric
4 40
Total 40 300
Commercial Arts & Graphics (1st -Year ) 20
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4. DESIGN- I
Sr. No Topics Theory Practical
1.
Introduction to commercial art in design
1.1 Identifying commercial art careers and the
products
1.2 Course expectation
1.3 Difference between fine arts and
commercial arts
1.4 Tools and material in design
5
20
2. Elements & Principles In Design
2.1 Identify & define the components that make
up Elements of Design.
2.2 Point/dot
2.3 Line and Characteristic of Line
2.3.1 Width _____ thick, thin, tapering,
uneven
2.3.2 Length_____ long, short, continuous,
broken
2.3.3 Direction_____ horizontal, vertical,
diagonal, curving, perpendicular,
oblique, parallel, radial,zigzag
2.3.4 Focus ______sharp, blurry, fuzzy,
choppy
2.3.5 Feeling _____sharp, jagged,
graceful, smooth
2.4 Types of Line
2.4.1 Outlines
2.4.2 Contour Lines
2.4.3 Gesture Lines-
2.4.4 Sketch Lines
2.4.5 Calligraphic Lines
2.4.6 Implied Line
2.5 Shape
2.5.1 The different types of shapes
10 100
Commercial Arts & Graphics (1st -Year ) 21
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2.5.2 Geometric Shapes
2.5.3 Cubical shapes and its types
Square
Triangle
Rectangle etc.
2.5.4 Round shapes and its types
Circle
Oval
Sphere
2.5.5 Organic Shapes
2.5.6 Abstract Shapes
2.5.7 Using shapes in your designs
2.5.8 The Meaning of Shapes
2.6 Form
2.6.1 Difference between shape& form
2.6.2 Difference between two dimensional
and three dimensional terms
2.6.3 Geometric forms
2.6.4 Examples of basic forms
2.7 Space
2.7.1 Importance Of Space In Design
2.7.2 Utilization Of The Space
2.7.3 Difference between negative and
positive area
2.8 Pattern
2.8.1 Naturalistic
2.8.2 Geometric
2.8.3 Stripes
2.8.4 Floral
2.8.5 Abstract
2.9 Texture
2.9.1 Types of texture
2.9.2 Physical texture
2.9.3 Visual Texture
Commercial Arts & Graphics (1st -Year ) 22
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2.9.4 Importance of texture in design
2.10 Colors
2.10.1 Importance of color in design
2.10.2 Color as light
2.10.3 Color Theory in Art
2.10.4 Color Wheel
2.10.5 Understanding of color schemes
Primary color
Secondary color
Tertiary color
Neutral color
Accented Neutral
Monochromatic
Analogous
Complementary
Double complementary
split complementary
Triad
2.10.6 Temperature of color
Warm color
Cool color
2.10.7 Dimensions of color
Hue
Value
Intensity
2.10.8 Tones and Types of tones
Tints
Shades
Tonal gradation
2.10.9 Color terms
Transparent color
Opaque colors
Matt and gloss colors
Commercial Arts & Graphics (1st -Year ) 23
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Monochrome and polychrome
color
2.10.10 The Psychology of Color
Color as symbol
Color as emotion
2.10.11 Color in Design
2.10.12 RGB vs. CMYK Color Systems
3. Principles for Design
3.1 Importance of Principles of Design
3.2 The principle of balance
3.3 The principle Medial Section and Rule of
Third
3.4 The principle of Alignment
3.5 The principle of proportion
3.6 The principle of rhythm / Harmony
/movement
3.7 The principle of Emphasis / Dominance
3.8 The principle of Composition
3.9 The principle of repetition/pattern
3.10 The principle of Unity
3.11 The principle of Negative/Positive,
Figure/Ground
3.12 The principle of framing / format
3.13 Application of elements of design with
principles of design
10 60
4. Rough Techniques Stages of Rough
4.1 Thumbnail rough
4.2 Presentational rough
4.3 Technical Rough
5 20
Commercial Arts & Graphics (1st -Year ) 24
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5. Typography Basics
5.1 What is Typography
5.2 Why Typography is Important
5.3 Basic shape group of Alphabets
5.4 Introduction calligraphy and typography
5.5 Fonts
5.5.1 Font Weights & Styles
5.5.2 Font family
5.6 Typefaces
5.7 Typeface Categories
5.8 Serif
5.5.1 Sans Serif
5.5.2 Script
5.5.3 Decorative/Ornamental
5.5.4 Dingbats and Specialty Typefaces
5.5.5 How do choose paring font
5.9 Anatomy of Typography
5.10 Typeface Spacing
5.10.1 Monospaced
5.10.2 Proportional
5.10.3 Leading
5.10.4 Kerning
5.10.5 Tracking
5.10.6 Widow and orphan
5.11 CARP Typographic Principles
5.10.1 C is for Contrast
5.10.2 A is for Alignment
5.10.3 R is for Repetition
5.10.4 P is for Proximity
5.12 Seven Principles of Typographic Contrast
5.12.1 Contracts of size
5.12.2 Contrast of weight
5.12.3 Contrast of form
20 100
Commercial Arts & Graphics (1st -Year ) 25
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5.12.4 Contrast of structure
5.12.5 Contrast of texture
5.12.6 Contrast of color
5.12.7 Contrast of direction
5.13 Expressive Typography: (express different
words like upper - lower –press ill and many
more . Creative Wordplay: manipulate type
on computer
5.14 Legibility
5.14.1 Large X-Height:
5.14.2 Large Counters:
5.14.3 Simple Letterforms:
5.15 Readability
5.15.1 Avoid capitals
5.15.2 Use a reasonable point size
5.15.3 Don‘t use a line length too short or
too long
5.15.4 Create even word spacing
5.15.5 Create even letter spacing
5.15.6 Think about the background
5.15.7 Provide ample leading (line
spacing)
5.15.8 Select the most readable type
alignment
5.16 Unit of typographical measurement
5.15.1 Pica
5.15.2 point
5.17 selecting a typeface
5.18 Letter Spacing & Line Height
5.19 Designing with type
5.20 Typography & Page Layout (Magazine ad,
News Paper ad, Poster, Package)
5.21 What is logo
5.21.1 Types of logo
Commercial Arts & Graphics (1st -Year ) 26
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5.21.2 How are Logos Used
5.21.3 7 seven types of logo ?
5.21.4 Letter marks (or monogram
logos)
5.21.5 The wordmark
5.21.6 the symbol (brand mark)
5.21.7 The combination mark
5.21.8 Abstract logo marks
5.21.9 Typographic
5.21.10 Emblematic
5.22 Design Stationery
5.22.1 Visiting card
5.22.2 Letter head
5.22.3 Envelope
Total 50 300
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5. ADOBE PHOTOSHOP-I
Sr.
No. Detail of Topics
Theory
Hours
Practical
Hours
1. Getting Started
1.1 Installing Adobe Photoshop
1.2 Starting to work in Adobe Photoshop
1
8
2. Interface / Work Area
2.1 Using the tools
2.2 Using the options bar and other panels
2.3 Undoing actions in Photoshop
2.4 Customizing the workspace
1
10
3. Layer Basics
3.1 Applying a layer style
3.2 Adding an adjustment layer
3.3 Updating layer effects
3.4 Adding a border
3.5 Flattening and saving files
4
10
4. Basic Photo Corrections
4.1 Resolution and image
4.2 Adjusting the color
4.3 Straightening and cropping the image in
Photoshop
4.4 Replacing colors in an image
4.5 Adjusting saturation with the Sponge tool
4.6 Repairing areas with the Clone Stamp tool
4.7 Using the Spot Healing Brush tool
4.8 Applying a content-aware patch
4.9 Applying the Un sharp Mask filter
4.10 Saving the image for four-color printing
4
32
5. Working With Selections
5.1 About selecting and selection tools
5.2 Using the Quick Selection too
5.3 Moving a selected area
5.4 Manipulating selections
3
30
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5.5 Using the Magic Wand tool
5.6 Selecting with the lasso tools
5.7 Rotating a selection
5.8 Selecting with the Magnetic Lasso tool
5.9 Cropping an image and erasing within a
selection
6. Typographic Design
6.1 About type
6.2 Creating a clipping mask from type
6.3 Creating type on a path
6.4 Warping point type
6.5 Designing paragraphs of type
3
30
7. Vector Drawing Technique
7.1 About bitmap images and vector graphics
7.2 About paths and the Pen tool
7.3 Getting started
7.4 Using paths with artwork
7.5 Creating vector objects for the background
4
30
Total 20 150
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LIST OF PRACTICAL
Commercial Arts and Graphics 1st Year
(For complete 1-year course of this same trade)
List of Practical: Computer Graphics-I
1. Create Chessboard
2. Create pattern with Rectangle
3. Create pattern with ellipse and shape tool
4. Create pattern with polygene tool
5. Create shirt and button and differ pattern set
6. Create typographical vector logos
7. Greeting card design
8. Create typographical with colors and power clip image design
9. Stationary design (letterhead, visiting card, envelope)
10. Design a leaflet
11. Poster design
12. Design a tissue box
13. Type name in different font style
14. Type any new paper page
15. Create urdu poster
16. Text Export in other software
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List of Practicals: Photography-I
1. Photography Fundamental
2. Practice Camera handling
3. Take ―well exposed‖ pictures that demonstrate each of the following:
a portrait of someone (child, adult, pet) in horizontal format
a portrait in vertical format
an image that tells the story of a soft texture
an image that tells the story of a harsh texture
an image that uses curves to move the viewer‘s eye through an image
an image that uses diagonal lines to tell a story
an image that demonstrates the use of putting a warm colored subject on a cool colored background
an image that features triangles as a primary design element
4. Camera Functions assignment
5. Photo Assignment for Visual Weight
6. Practice of following Shooting Assignments
lines and shape and form
Pattern and Texture
Reflections and Abstract
Shadows and Light
Alternative camera angles
Framing a subject
Asymmetrical Balance Photo
Symmetrical Balance Photo
Simplifying your composition
Asymmetrical Balance Photo
Symmetrical Balance Photo
Change background of photograph in photoshop
Manuplation of photographs in photoshop
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List of Practicals: Drawing-I
1. Warm up exercise
2. Practice with different lines
3. practice Natural Hand Movements
4. Discover your natural hand movements for drawing straight and curved
5. Practicing with these short lines can improve your consistency
6. Use Lines to Draw a Feather
7. Practice line shape form and value
8. Practice and explore drawing tools and material.
9. Practice Erasing techniques and Eraser as drawing tool
10. Application of Graphite Pencils Practice Marks with hard pencil Marks and
soft pencil Marks
11. Draw with graphite pencil
12. Application of Color pencil (dry)
13. practice Blend burnishing Value and underpainting color theory
14. Application of Drawing Charcoal (dry
15. Explore Materials and Examples of Marks Practice Charcoal Projects
16. Application Pen and ink (wet media) Create with pen and ink texture
17. Wash techniques, Creativity exercise with ink
18. Practice Pen and ink techniques (hatching cross hatching.
19. Doodling and Zen tangle with pen and ink\
20. Practice Turn Shapes into Forms Through Value : Cylindrical, Objects ,
Ellipses, spherical objects, Depth and space drawing like Bulb,Round
kattle ,orange and apple etc.
21. Practice Shading Techniques Using Line : Cross hatching, Gradating,
Poetization /dotting Techniques
22. Drawing a Variety of Texture, and Pattern value,
23. Practice the Terminologies of Perspective horizon line. Vanishing line,
Vanishing point, Picture plane, Station point ,Cone of vision
24. Practice One point perspective like box chair books table etc.
25. eye levels ,above, below ,at level, bird eye view and worm eye view
26. Draw objects at equal distance in perspective
27. Draw interior and exterior in perspective
28. Draw objects in two Point perspective like table chair boxes etc.
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29. Practice multipoint perspective
30. Practice Atmospheric perspective
31. Practice different Still life (symmetrical and asymmetrical objects, simple
geometrical objects, conical form cone ,study light and shade use still life
basic shapes )
32. Practicing the measuring technique ,(scaling method )
33. Draw a still life by using Technique of pastels charcoal watercolor, Pen and
ink
34. Practice transfer the drawing with tracing paper. and Enlarge image with
Grid method,
35. Practice drapery study
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List of Practicals: Design-I
1. Practice different materials and tools use in design
2. Design elements: Point/dot-lines-shape-form-texture-spaces and pattern.
3. By using different color schemes Like Primary color -Secondary color –
Tertiary color_Neutral color -Accented Neutral _Monochromatic
_Analogous_Complementary-Double –split-Triad complementary.
4. By using Warm color , Cool color ,Hue ,Value . Intensity, tint. shade and
Tonal gradation, Color terms Transparent ,Opaque, Matt and gloss colors
Monochrome and polychrome color
5. Color as symbol ,Color as emotion, Color in Design
6. Practice of RGB vs. CMYK Color Systems
7. Application of Principles for Design projects
8. Create different type of Rough
9. Practice of Typography basics
10. Practice calligraphy and typography, Lower and uppercase ,fonts and
charactertics of font families
11. Typographic Self Portrait assignment to create an image made of letterforms
and characters.
12. gnment: Different Type face Categories Serif Sans, Serif Script,
Decorative/Ornamental Dingbats and Specialty Typefaces
13. Anatomy of Typography
14. Practice and apply CARP ( Contrast, Allignment, Repetetion And Pattern)
Typographic Principles
15. Seven Principles of Typographic Contrast of size---weight –form—structure—
Texture color- direction
16. Expressive Typography (express different words like upper - lower –press ill
and many more . Creative Wordplay: manipulate type on computer
17. legibility and readability - Unit of typographical measurement Pica point-
Letter Spacing & Line Height
18. Designing with type design Page Layout
19. Typographical Poster Design, Magazine add, Newspaper add, Flyers
20. Create different types of logo
21. Practice and Design Stationery Visiting card Letter head Envelope
Note: Use different software according to requirement of the assignment
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List of Practicals: Adobe Photoshop-I
1. Collages and Photography
2. Prepared different images in different layers
3. Create different Background
4. Merge two different image in one layers
5. Create vintage plastic effects
6. Create painting effects
7. Create text effects
8. Create photo into text
9. Photo splash Text Effects with brush
10. Create Illustration with Brush tool
11. Remove skin blemishes with the spot healing brush
12. How to change eye color
13. Colorize a black and white photo
14. How to change hair color
15. Get golden with shining skin
16. Abstract blur pattern design
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Commercial Arts &
Graphics
(2nd
Year of
2-Year duration course)
CURRICULUM SALIENT:
Name of the Course : Commercial Arts and Graphics
Entry level : Matric or Commercial Arts and
Graphics 1-year
Duration of course : 1-Year Course
Total training hours : 1360 hours
Training hours per week : 40 hours
: Training Methodology :
Practical 80%
Theory 20%
Note: The student having qualification of matric has to take admission from the
first year of this course. Weather he/she opts for one year course or two years
course
Commercial Arts & Graphics (2nd
-Year) 1
Revised by Cur r icu l um Sect ion, Academics W ing TEVTA, Revised in September , 2017
SCHEME OF STUDIES
Commercial Arts & Graphics
2nd Year
Sr.
No Main Topics
Theory
Hours
Practical
Hours
Total
Hours
1. Computer Graphics-II 40 218 258
2. Photography-II 20 120 140
3. Drawing-II 40 300 340
4. Design-II 50 300 350
5. Adobe Photoshop-II 20 150 170
6. Functional English 68 0 68
7. Work Ethics 34 0 34
Total 272 1088 1360
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-Year) 2
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DETAIL OF COURSE CONTENTS
COMMERCIAL ARTS & GRAPHICS (2nd YEAR)
(for 2-years’ course of this same trade)
1. COMPUTER GRAPHICS-II
Sr.
No.
Detail of Topics
Theory
Hours
Practical
Hours
Adobe Illustrator
1. Workspace
1.1 Workspace basics
1.2 Customize the workspace
1.3 Tools
1.4 Tool galleries
1.5 Safe mode
1.6 Slicing and cutting tool gallery
1.7 Files and template
1.8 Custom tools panels
3
6
2. Drawing
2.1 Drawing basics
2.2 Draw with pen, Pencil, or Flare tool
2.3 Draw sample line and shape
2.4 Edit paths
2.5 Draw pixel aligned paths
2.6 Define perspective grids
2.7 Use Live Trace | CS5 and earlier
2.8 Symbolism tools and symbol sets
2.9 Anchor Point enhancements
2.10 Enhanced Pencil Tool
2.11 Curvature tool
2.12 Pen tool rubber band preview
2.13 Creating arrows and arrowheads in
Illustrator
4
20
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-Year) 3
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3. Color
3.1 About color
3.2 Select colors
3.3 Use and create swatches
3.4 Color groups (harmonies)
3.5 Create color themes with Kuler
3.6 Color Themes panel
3.7 Adjust colors
4
20
4. Painting
4.1 Creating slices
4.2 About painting
4.3 Paint with fills and strokes
4.4 Live Paint groups
4.5 Brushes
4.6 Transparency and blending modes
4.7 Gradients
4.8 Patterns
4.9 Stroke an object
4.10 Apply or edit a gradient
4.11 Meshes
4.12 Gradient panel and Gradient tool overview
4
20
5. Selecting And Arranging Objects
5.1 Select object
5.2 Group and expand objects
5.3 Move, align, and distribute objects
5.4 Rotate and reflect objects
5.5 Layers
5.6 Lock, hide, and delete objects
5.7 Duplicate objects
5.8 Stack objects
3
20
6. Reshaping Objects
6.1 Transform objects
6.2 Scale, shear, and distort object
6.3 Reshape using envelopes
4
20
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-Year) 4
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6.4 Combine objects
6.5 Cut and divide objects
6.6 Edit clipping masks
6.7 Reshape objects with effects
6.8 Create shapes using the Shape Builder tool
6.9 Create 3D objects
6.10 Blend objects
6.11 Build new shapes with Shaper and Shape
Builder tools
6.12 Live Shapes
6.13 Work with Live Corners
6.14 Enhanced reshape workflows with touch
support
7. Importing, Exporting, And Saving
7.1 Collect Assets and Export in Batches
7.2 Creative Cloud libraries - collaborate, sync,
and share assets
7.3 Import artwork files
7.4 Import bitmap images
7.5 Import Adobe PDF files
7.6 Import EPS, DCS, and AutoCAD files
7.7 Import artwork from Photoshop
7.8 Save artwork
7.9 Export artwork
7.10 Create Adobe PDF files
7.11 Adobe PDF options
7.12 Place multiple files | Illustrator CC
7.13 Links information
7.14 Unembed images
7.15 Package files
7.16 Share on Balance
7.17 Extract CSS | Illustrator CC
7.18 File information and metadata
4 26
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8. Text tool
8.1 Import and export text
8.2 Create text
8.3 Create type on a path
8.4 Scale and rotate type
8.5 Spelling and language dictionaries
8.6 Fonts
8.7 Format paragraphs
8.8 Special characters
8.9 Line and character spacing
8.10 Format type
8.11 Find missing fonts (Typekit workflow)
8.12 Work with Typekit fonts
8.13 Tab
8.14 Text and type
8.15 Update text from Illustrator 10
8.16 Format Asian characters
8.17 Text enhancements
8.18 Arabic and Hebrew type
8.19 Hyphenation and line breaks
8.20 Character and paragraph styles
8.21 Indic support with new Composers |
Illustrator CC
4 30
9. Creating Special Effects
9.1 Appearance attribute
9.2 Work with effects
9.3 Summary of effects
9.4 Create a drop shadow
9.5 Drop shadows, glows, and feathering
9.6 Create sketches and mosaics
9.7 Graphic styles
3 20
10. Web Graphics
10.1 Best practices for creating web graphic
10.2 Slices and image maps
2 10
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-Year) 6
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10.3 SVG
10.4 Create animations
11. Printing
11.1 Set up documents for printing
11.2 Change the page size and orientation
11.3 Print color separations
11.4 Printer‘s marks and bleeds
11.5 PostScript printing
11.6 Print with color management
11.7 Print and save transparent artwork
11.8 Overprint
11.9 Specify crop marks for trimming or aligning
11.10 Print presets
11.11 Print gradients, meshes, and color blends
11.12 Printing
11.13 Trapping
11.14 White Overprint | Illustrator CC
4 20
12. Keyboard Shortcuts
12.1 Default keyboard shortcuts
12.2 Customize keyboard shortcuts
1 6
Total 40 218
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-Year) 7
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2. PHOTOGRAPHY -II
Sr.
No. Detail of Topics
Theory
Hours
Practical
Hours
1. Lighting
1.1 Different Sources of Light
1.2 Natural vs. Artificial Lighting
1.3 Tungsten Lighting with ―hot lights‖
1.4 Why Light Matters
1.5 Photography in Sunlight
1.6 Flash photography
1.6.1 On and Off Camera Flash Photography
1.6.2 Develop understanding of when and how to
use flash
1.6.3 Differentiate between direct and bounced
flash and the use of fill flash outside
1.6.4 Understand flash synchronization
1.6.5 multiple flashes with slave units
1.6.6 An introduction of Studio Lighting
1.6.7 Use of Reflectors
1.6.8 Studio Lighting for Portraiture and Still Life
Photography
1.6.9 Key terminology and Lighting Techniques
1.6.10 Studio Strobe Lighting Technique
4
20
2. Photo Editing
2.1 Introduction to Photoshop
2.2 Introduction to Light room\
2.3 Understanding the Difference Between Photoshop
and Light room
2.4 An Introduction to RAW
2.5 Understanding all the Different Image File Formats
4 30
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their pros and corns
2.5.1 JPEG (Joint Photographic Experts Group)
2.5.2 TIFF (Tagged Image File Format)
2.5.3 DNG (Digital Negative Format)
2.5.4 PNG (Portable Network Graphics
2.5.5 GIF (Graphics Interchange Format)
2.5.6 BMP (Bitmap)
2.5.7 PSD (Photoshop Document
2.6 Photo Editing – Size
2.7 Brightness and Contrast
2.8 Photo Editing – Color
2.9 Color correction
2.10 Sharpening
2.11 Using the ‗Quick Mask‘ mode in Photoshop
2.12 Straightening Horizons & Verticals
2.13 Using Layers
2.14 Levels
2.15 Manipulation of photograph
3. Color
3.1 Getting the Color Right in the Camera
3.2 Color Temperature
3.3 White Balance
3.4 Gray Card
4 10
4. Working with Different Subjects
4.1 Photographing Animals
4.2 Land scape
4.3 Close-ups
4.4 Fashion Photography
4.5 Photographing Weddings /any event
4 40
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4.6 Product Photography
4.7 Documentary (REPORT)
5. Output: Printing, Portfolio Presentation, and Exhibiting
Work
5.1 Preparing for Print
5.2 Types of printer
5.3 Types of Photo Paper
5.4 Printing Techniques
5.5 Mounting, Matting and Framing
5.6 Portfolio Creation (Digital and Physical)
5.7 Exhibiting work at local galleries./ institute
4 20
Total 20 120
Commercial Arts & Graphics (2nd
-Year) 10
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3. DRAWING- II
Sr.
No. Topics
Theory
Hours
Practical
Hours
1. Nature Drawing
1.1 Choosing your subject
1.2 Materials for drawing
1.3 Composition
1.4 Scales and angles.
1.5 Rendering
1.6 light and shadow
1.7 How to draw Leave , Flowers and Foliage etc.
2 10
2. Irregular Object
2.1 Draw the object without measurements
2.2 Create coordination between hand and mind
1 10
3. Application of Pastel
3.1 Choose the right materials.
3.2 Create the illusion of space through
atmospheric perspective using an ordered
approach.
3.3 Paint a dramatic sky through color choice and
composition.
3.4 Paint realistic trees and foliage in a
landscape.
3.5 Paint realistic rocks and flowing water.
3.6 Paint architectural elements in a scene and
create the illusion of details.
3.7 Use the mark to create the illusion of moving
water.
3.8 The power of using silhouettes in a
landscape.
3.9 Use the special properties of oil pastels to
create a Dramatic landscape./ stillife
3.10 How to properly mat and frame your
work.(display)
6 40
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4. Application of Pen and Ink
4.1 Introduction, materials, surfaces, and tools.
Dip pens, technical pens, and painting with
brushes.
4.2 Line and value. Various techniques for adding
value and shading with a pen.
4.3 Drawing textures. How to create the illusion of
simulated textures through various mark-
making techniques.
4.4 Landscape drawing. How to use various
techniques to create the illusion of depth.
4.5 Portrait drawing. How to use cross contour
lines and shading techniques to communicate
the form of your subject.
4.6 Ink wash. How to apply multiple layered
"washes" of ink to develop value and the
illusion of form.
4.7 Mixing methods. How to combine ink wash
with pen applications to create a looser, more
expressive image.
3 40
5. Application of Water Color
5.1 Introduction and overview of materials and
tools.
5.2 Overview of specific
5.2.1 Brush types,
5.2.2 Watercolor paint composition
5.2.3 Watercolor papers,
5.2.4 Stretching watercolor paper.
5.3 Multiple application techniques including
5.3.1 Flat washes,
5.3.2 Gradations,
5.3.3 Wet and wet,
5.3.4 Wet on dry
4 60
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5.3.5 Dry brush,
5.3.6 Lifting color,
5.3.7 Dry on wet,
5.3.8 Stumbling,
5.3.9 Glazing,
5.3.10 Using sponges,
5.3.11 Applying salt, and
5.3.12 Scratching/ indenting. etc
5.4 Overview of color theory including the color
wheel, color types, relationships and schemes,
neutrals, and color value. Color mixing is also
explored as well as the effects of using warm
and cool primaries.
5.5 An look at several compositional strategies
including repetition, balance, color
relationships, focal points, using odd numbers,
5.6 Paint a still life painting (subject natural /man
made
5.7 Landscape - A look at using warm and cool
hues and value contrast to create the illusion of
space and light in a landscape painting.
6. Application Mixed Media Work.
6.1 Creating Harmony. How to ensure harmony
and unity in a mixed media work.
6.2 Expressive Portrait - Part One. How to
incorporate text in an image by combining
photo transfers and painting.
6.3 Expressive Portrait - Part Two. A continued
look at incorporating text in imagery.
6.4 Collage. A look at creating a challenging
collage using atypical papers.
6.5 Incorporate a variety of styles and media.
6.6 Pen & Ink and washes of water color
6.7 Think out side the Box
4 40
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7. Application Oil Colors/ Acrylic Colors
7.1 Choose the right materials, their properties
and use them in oil painting.
7.2 Prepare a support – boards, stretching, and
preparing canvas
7.3 Layout your palette and mix complex colors
7.4 Pre-painting fundamentals..
7.5 The secret to blending oil paint to create
smooth transitions of value and color.
7.6 Create an underpainting.
7.7 Paint directly using observed colors.
7.8 Paint on a toned surface to create dramatic
contrast.
7.9 Paint folded cloth.
7.10 Paint a land scape
7.11 Paint a still life with draped
7.12 Use a knife to create Impasto effects in a
painting.
7.13 The secrets to creating reflection and
transparency with oils.
4 40
8. Portrait
8.1 Drawing Faces
8.2 Head Proportions
8.3 Drawing Skull
8.4 Drawing Portrait
6 20
9. Figure
9.1 Drawing Foot
9.2 Drawing Hand
9.3 Figure Sketch
9.3.1 Quick sketching
9.3.2 Detailed drawing
6 20
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-Year) 14
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10. Composition of Figures for Illustration.
10.1 To compose different figures
10.2 Utilize the figures according to the needs
Work with models/photos
4 20`
Total 40 300
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-Year) 15
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4. DESIGN-II
Sr. No Topics Theory
Hours
Practical
Hours
1. Graphics Design
1.1 Different accepts graphics design
1.2 Elements of Graphic Design and its
Application)
1.2 1 Shape
1.2 2 Line
1.2 3 Color
1.2 4 Type
1.2 5 illustration and photography
1.2 6 Texture
1.3 Principle and Techniques of Page layout
1.4 Grid in page layout and its types
1.4.1 Basic grid structure
1.4.2 Two column grid
1.4.3 Three column grid
1.4.4 Four- or more column grids
1.4.5 Asymmetrical grids
1.4.6 Basic three-column symmetrical grid
1.4.7 Three-column asymmetrical grid
1.4.8 Asymmetrical grid with sidebar,
Margins and row and column gaps.
1.4.9 Mixed grid layouts
1.4.10 Breaking out of the grid
1.4.11 Choosing the right grid
Content
Complexity
Document type
1.5 The element of page
1.6 How to Use the Principle of Alignment in Page
Layout
1.7 Lining Up Text and Graphics
15 100
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1.8 Research techniques
1.8.1 Primary research
1.8.2 Secondary research
1.9 Design from concept to visual
1.10 The power of image in graphics design
1.10.1 Finding image
1.10.2 Using stock
1.10.3 Choosing effective stock
1.10.4 Image usage right
1.10.5 The Important of Quality
1.10.6 Raster Vs. Vector
1.10.7 Editing Images
1.10.8 Cropping
1.10.9 Esizing
1.10.10 Other adjustment
1.10.11 File types
1.11 Color Design and Psychology for Branding
2. Introduction to Advertising
2.1 Define advertising
2.2 The key concept of advertising
2.2.1 Strategy
2.2.2 Creation
2.2.3 Execution
2.2.4 Media
2.3 The Role Of advertising
2.3.1 Marketing
Product category
Target market and target audience
2.3.2 Communication
2.3.3 Economic
2.3.4 Social
2.4 Impotence of advertising
2.4.1 Benefits of adverting for the business‘
5 25
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2.4.2 Benefits of advertising for the
consumer
2.5 Four component of effective advertising
2.5.1 Straggly
2.5.2 Media
2.5.3 Creative idea
2.5.4 Creative execution
2.6 The key player
2.6.1 Advertiser
2.6.2 Media
2.6.3 Supplier
2.6.4 Audience
2.7 Advertising agencies
2.7.1 International advertising agency
2.7.2 National advertising agency
2.8 Advertising slogan
2.9 Profession in advertising agency
3. Commercial Practice
3.1 Corporate design
3.2 Corporate Identity
3.3 Stationary design ( how creative are you )
3.3.1 Calligraphic Logo Design
3.3.2 Logo Design
3.3.3 Business Card Design
3.3.4 Letterhead Design
3.3.5 Envelop Designs
3.3.6 File Folder Designs
3.3.7 Invoice / form
3.3.8 Related Designs Corporate Identity
3.4 Outdoor Media
3.4.1 Road Pole Streamer Design
3.4.2 Standee Design
3.4.3 Hording
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3.4.4 Related Design Print Media
3.4.5 Poster Designs
3.4.6 Press Ad Designs
3.4.7 Magazine advertisement design
3.4.8 Brochure Designs
3.4.9 Leaf let
3.4.10 Invitation Card Designs Related
Designs
3.4.11 Product Packaging design
3.4.12 Sticker design
3.4.13 T-sirt Design
3.4.14 Display design
3.4.15 Editorial design
3.5 Advertising campaign
4. Pre-Press, Post-Press, and Graphic Design
Portfolio Development
4.1 An Introduction to Prepress
4.1.1 Preparing Files for Print
Glossary of Prepress Terms
Print & Monitor Resolution
File format
PS vs PDF
Color separation
Setting bleed, Trim line
margins,
gutter
slug
cropping marks (printing)
Registration Marks and Color Bar
Creep
Crossover
Source File
Imposition
5 40
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4.1.2 Common Mistakes in Releasing Files
Missing Fonts
Don‘t Trap
Messy Files
Incorrect Page Size Setting
Missing and Unlinked Graphics
Inadequate Bleeds
No Hard Copy Proof
No Color Mark-Up
Failure to Use Preflight Software
4.2 Introduction of post press
4.2.1 Finishing
an in-line process (same place)
an off-line process (separately)
4.2.2 Bindery processes
Cutting,
trimming and folding
Collating and gathering
Binding
Stitching
Side-stitching
hread sewing
Comb binding
Spiral binding
Loose-leaf binding:
Padding:
4.2.3 Decorative processes
Embossing and debossing
Foil stamping\
Coating
Laminating
Edge staining
Converting
Other finishing operating
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5. Printing
5.1 Types of Printing
5.1.1 Commercial printing.
5.1.2 Packaging printing
5.1.3 Publication printing
5.1.4 In-plants.
5.2 Printing processes
5.2.1 Offset Printing
5.2.2 Flexo printing
5.2.3 Digital printing
5.2.4 Screen printing
5.2.5 Gravure printing
5.2.6 Flex, Vinyl printing
10 10
Total 50 300
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5. ADOBE PHOTOSHOP II
Sr.
No. Detail of Topics
Theory
Hours
Practical
Hours
1. Correcting And Enhancing Digital Photographs
1.1 About camera raw files
1.2 Processing files in Camera Raw
1.3 Applying advanced color correction
1.4 Correcting digital photographs in Photoshop
1.5 Correcting image distortion
1.6 Adding depth of field
3
40
2. Advanced Compositing
2.1 Assembling a montage of images
2.2 Applying filters
2.3 Hand-coloring selections on a layer
2.4 Applying Smart Filters
2.5 Adding drop shadows and a border
2.6 Matching color schemes across images
2.7 Automating a multistep task
2.8 Stitching a panorama
2.9 Finishing the image
4
40
3. Painting With The Mixer Brush
3.1 About the Mixer Brush
3.2 Getting started
3.3 Selecting brush settings
3.4 Mixing colors
3.5 Creating a custom brush preset
3.6 Mixing colors with a photograph
4
34
4. Preparing Files For The Web
4.1 Creating slices
4.2 Exporting HTML and images
4.3 Using the Zoom feature
4.4 Creating a web gallery
4
15
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5. Save And Export
5.1 Save files in graphics formats
5.2 Save images
5.3 File formats
5.4 Save PDF files
5.5 Save for Web
5.6 Supported file formats
3
8
6. Producing And Printing Consistent Color
6.1 About color management
6.2 Specifying color-management settings
6.3 Proofing an image
6.4 Identifying out-of-gamut colors
6.5 Adjusting an image and printing a proof
6.6 Saving the image as a CMYK EPS file
6.7 Printing
2
13
Total 20 150
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LIST OF PRACTICAL
Commercial Arts & Graphics 2nd
Year
(for 2-Year course of this same trade)
List of Practical:Computer Graphics-II
1. Create Pinwheel Basic Shapes
2. Create 3D Style Retro Text Effect
3. Create Simple Character Design + Cereal Box
4. Create Egg Characters with Blend Tool
5. Create Red Riding Hood with Basic Shapes
6. Create Hair Design
7. Box design
8. Create Seamless Pattern
9. Create Vector halftone effect
10. Create Simple landscape scene
11. Create Logo Design
12. Create Stationary
13. Create Leaflet
14. Create Poster
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List of practical:Photography-II
1. Shooting assignment of following tasks:
1.1 Natural Light Portrait with reflector
1.2 Comparing depth of field at different apertures and lenses
2. Take a photo of both action sharp and motion blur using
3. Presentation of your 10 best photos in a power point for critique
4. Practice resizing
5. Assign Cropping Exercise
6. Assign Straitening Images
7. Retouching Images.
8. Sharpening Images.
9. Future Camera Choice •Contact Sheet
10. Printing…Assignment Printing.
11. Practice different -shutter speeds
12. Shooting assignment -: Animals Land scape Close-ups
13. Fashion Photography
14. Photographing Weddings /any event
15. Product Photography
16. Documentary (REPORT)
17. Shooting assignment
17.1 Portraits in studio with hot lights
17.2 Still life and Product Photography
17.3 On-Location Portrait using bounced flash
18. Take a photograph of yourself looking in the mirror. Using Photoshop,
put an image in the mirror how you see yourself in the future
19. 5-10 photos that work together to tell a story. Have strong compositions
and good image editing!!
20. Research fashion photography online and post 3-5 commercial fashion
photos you really love and which inspire you. Include a sentence or two
under each describing why you like it. Using the studio or out on
location, do a fashion shoot with one of your peers. Post 3-5 photos you
shoot and edit and in the caption section list which magazines, or which
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stores you would be
21. Take several photos of the same person, which show different emotions
(ex: anger, frustration, happiness, hunger, etc.…) Make a series of 9
photos within one document which show the difference in emotions
22. Editing
23. Manipulating
24. Printing
25. Mounting, Matting and Framing
26. Portfolio Creation (Digital and Physical)
27. Exhibiting work at local galleries./ institute
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List of practical: Drawing II
1. Practice the Nature study (Leave . flower .tree etc)
2. Practice Irregular object without measurement
3. warmup exercises with pastel Practice with pastel (dramatic sky realistic tree
and foliage in landscape , flowers ,silhouettes in a Landscape. Rocks and
flowing waters .reflection .
4. Themed still life with oil pastels and dry pastels
5. Application of Pen and Ink (Warm up exercises, Still life and ink Landscape /
nature study ) Application of Water color
6. Application of water color Warm up exercisers, Storks of watercolor brushes,
Practice to stretch watercolor paper on board .
7. Practice Multiple application techniques including (flat washes, gradations, wet
and wet, wet on dry. brush, lifting color, dry on wet, stumbling, glazing, using
sponges, applying salt, and scratching/indenting. etc.
8. practice color theory with watercolors
9. Copy a still life of masters with water colors
10. Paint a themed still life painting (subject natural /man made
11. Paint Landscape - A look at using warm and cool hues and value contrast to
create the illusion of space and light in a landscape painting.
12. Application mixed media work
13. Make a Collage using magazine paper
14. Incorporate a variety of styles and media.
15. Application Oil Colors/ Acrylic colors Warm up exercises to prepare a support
– boards, stretching, and preparing canvasto layout your palette and mix
complex colors exercise to blending oil paint to create smooth transitions of
value and color Exercise to create an underpainting.
16. Do Warm up exercises paint Themed still life and landscape and Flowers with
oil paints . folded cloth , techniques with oil paints
17. Practice eyes lips nose and ears Drawing Faces Head Proportions Drawing
Skull Drawing Portrait
18. Figure Drawing Foot practice Drawing Hand practice Figure Sketch 1 Quick
sketching , 2 Detailed drawing
19. Practice Composition of figures for illustration. practice to compose different
figures Utilize the figures according to the needs Work with models/ Photo
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List of Practical: Design II
1. Practice Research techniques primary and secondary
2. Practice to chose the right image file
3. Practice color and branding
4. Practice corporate identity
5. Practice Corporate design
6. Practice design Stationary (logo ,letterhead, business card ,Envelop etc.
7. Practice design hording, Practice design
8. Practice design poster (indoor out door )
9. Practice design magazine and press
10. Practice design road pole sign ,
11. Practice brochure , leaflet editorial design
12. Practice design Invitation Card Designs
13. Practice Product Packaging
14. Practice Sticker design -T-shirt Design -Display design -souvenir , bunting
hanging mobile
15. Practice select your own company and make a Advertising campaign and
display
16. Visit the Advertising agency and printing press
17. Practice Pre-Press and post press
18. Practice Graphic Design Portfolio Development( manual and digital )
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List of Practical: Adobe Photoshop-II
1. Create Pinwheel Basic ShapesProject: Create 3D Style Retro Text Effect
2. Create Simple Character Design + Cereal Box
3. Create Egg Characters with Blend Tool
4. Create Red Riding Hood with Basic Shapes
5. Create Hair Design
6. Box design
7. Create Seamless Pattern
8. Create Vector halftone effect
9. Create Simple landscape scene
10. Create Logo Design
11. Create Stationary
12. Create Leaflet
13. Create Poster
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LIST OF LABS. (common for 1st & 2nd –Year)
1. Computer Graphics & Adobe Photoshop Lab.
2. Photography studio & Editing room
3. Drawing studio
4. Design Lab.
*Note: These Four Labs. will be commonly used & serve for
practical course contents of both 1st year and 2nd year.
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LIST OF TOOLS AND EQUIPMENT
(covering both 1st & 2nd year, i.e. for 2-years’ duration)
(For Class Of 25 Students)
Name of Trade
Commercial Arts & Graphics
Duration of Course 2-Years
*Note: This recommended List of Tools, Equipment & machinery is
meant for 2-Years‘ duration of course, i.e. for both 1st & 2nd-year
Computer Graphics & Adobe Photoshop
Sr.
No. Tools / Equipments Quantity
1. Computer Table 25
2. Computer Chairs 25
3. Computer System Branded Dell
Intel CORE i7 Dual Processor 3.2 GHZ ,
Motherboard according to Processor.
RAM Kingston DDR3 RAM 4G.B ,
Hard Disk : Seagate 160 G.B SATA 8M.B Cache,
Thermal ATX Casing Intel approved real, with Front
USB and Audio panel with Power supply
Integrated USB and Modem ports
Integrated Fast Ethernet Controller
Integrated Audio Card
Sony DVD Writer (latest speed)
Optical Mouse Multimedia Keyboard
TP LINK wire less device
25
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4. LCD Display 17‖ inch with Speakers
25
5. SplitesUnites as per Lab
4
6. 5 K VA UPS AMP Batteries Led AGS Recondition.
03
7. 3K VA Stabilizer
Accordingly
8. White board
As required
9. Display Board
As required
10. Digital Notepad & Graphic Tablet with Adobe
Photoshop (latest Model)
25
11. Multimedia Projector with Screen
1
12. HP DeskJet Colour Printer A3
1
13. HP Scanner (Legal Page size)
2
14. HP Plotters 42 inches
2
15. LaserJet black printer A4
2
16. Networking with Internet Rounter
As per
requirement
17. Tearcher chair
1
18. Teacher table
1
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Photography studio & Editing room
Sr.
No. Tools / Equipments/furniture Quantity
1. Digital camera DSLR 25
2. Wide angle 25
3. Normal lens 25
4. Tele lens 25
5. Zoom lens wide to tele 25
6. Studio light 1 set
7. Studio flash kit 1 set
8. Reflectors / strobs As per
requirement
9. Grey white and black back ground 3
10. White board 1
11. Flashgun 25
12. Tripod
25
13. Color Printer inkjet 1
14. Color monitor for photography (21 inch) 25
15. Computer according to graphics software 25
16. Computer Table with chair 25
17. Plotter (42 inch) 1
18. Scanner 1
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Drawing Studio
Sr.
No. Name of Item/ Equipment / Tools Quantity
1. Easel 25
2. Chairs 25
3. Drawing board 20x30 25
4. Drawing board 20x18 25
5. Different objects for still-life 3
6. Steel scale 25
7. Studio lights for Drawing 2 Sets
8. Tearcher chair 1
9. Teacher table 1
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Design Lab.
Sr. No. Tools / Equipment Quantity
1. Computer Chairs 25
2. Photocopier machine for design manipulation 1
3. Computer System Branded Dell
Intel CORE i7 Dual Processor 3.2 GHZ ,
Motherboard according to Processor.
RAM Kingston DDR3 RAM 4G.B ,
Hard Disk : Seagate 160 G.B SATA 8M.B Cache,
Thermal ATX Casing Intel approved real, with Front
USB and Audio panel with Power supply
Integrated USB and Modem ports
Integrated Fast Ethernet Controller
Integrated Audio Card
Sony DVD Writer (latest speed)
Optical Mouse Multimedia Keyboard
TP LINK wire less device
25
4. LCD Display 17‖ inch with Speakers
25
5. 5 KVA UPS AMP Batteries Led AGS Recondition.
03
6. 3K VA Stabilizer
As required
7. Digital Notepad & Graphic Tablet with Adobe
Photoshop (latest Model)
25
8. Multimedia Projector with Screen
1
9. Epsion DeskJet Colour Printer A3
1
10. HP Scanner (Legal Page size)
1
11. Epsion Plotters 42 inches
1
12. LaserJet black printer A4
1
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LIST OF CONSUMABLE ITEMS
(For Class of 25 Students)
Name of Trade
Commercial Arts/Graphics
Note: The Quantity of below mentioned Consumable material / Items
is only meant for covering the 1st year, i.e. for Commercial Arts &
Graphics (1-Year course). For a 2- year duration course of this same
trade, the proposed quantity may be considered as ―Double‖.
Computer Graphics & Adobe Photoshop
Sr.
No. Consumable Items Quantity
1. Masking Tap
25
2. Offset Paper A4 rim
25
3. White Board Marker
6 Packs
4. Toner Laser Printer Black
5
5. USB
5
6. Writing Pad
25
7. Paper roll (42 inches)
As required
8. Colour Printer Cartridges
8
9. Plotter Cartridges
8
10. Ball Point
25
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Photography studio & Editing room
Sr.
No. Consumable Items Quantity
1. Photo paper 5rim
2. Photo editing software according to 2
3. Memory card 25
4. Usb 5
5. Folio sheet 4 boxes
6. Photo paper roll (42 inch) As per
requirement
7. White Card board As per
requirement
8. Cellophane paper different colors As per
requirement
9. Extra batteries for cameras 20
10. Leans clean brush and cloth 7
11. Makeup kit for fashion photography 5
12. Water color 25set
13. Color pencils 25set
14. Poster color box for painting (5 colors each) 50 set
15. Box Files/Folio Files 25
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Drawing Studio
Sr. No. Consumable Items Quantity
1. Pencil 25
2. Rubber 25
3. Pencil Sharpener (small and portable) 25
4. Sketch Book (scholer sheets) sketchbook A3 25
5. Paper Cutter with cutter blades 25
6. Cutting Mat 25
7. UHU Tube Large 25
8. Scholar Sheet 100
9. Pastel drawing sheet 100
10. Masking Tap 25
11. Offset Paper A4 rim 101 m
12. White Board Marker 25
13. Portfolio bags 25
14. Water container and color Pallat 25
15. Drawing pencils from 2H – 6B 25
16. Ink different colours 10 packs
17. Oil Paints, Oil Brushes, Oil paint Pallat, oil Caintanor, Oil 50
18. Canvas (or other painting surface) size required
accordingto assignment 50
19. Towel/ clothes for cleaning According to
20. Charcoal Pencils – various hard and soft (light and dark) 25
21. Soft Pastels oil Pastels. Pastels pencils 25 set each
22. Fixative for pastel work 25
23. Newsprint pad (rough surface), 18 x 24 inches 25
24. Drawing Pens 25
25. tracing paper 25
26. Ink Drawing Paper 25
27. Kneading Rubber / eraser 25
28. Vine and Willow Charcoal. Charcoal stick 25each
29. Apron 25
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30. Watercolor brushes – short handle synthetic brushes 25 set
31. Ground brush 25
32. Water color set 25
33. Oil color Palette 25
34. Water color palette 25
35. Palette knives 25
36. Blending Tools for pastel work 25
37. Linseed stand oil 25
38. water pot 25
39. Pen, nib and holder 25
40. Big plastic tray for starching water paper 20x30 5
41. Blending Stumps 25
42. Sanding Block 25
43. Indenting stylus. 25
44. Stumps and Tortillas.. 5
45. waterproof black Indian ink jar 25
46. Water colour pencils 25
47. Charcoal Pencils – various hard and soft (light and dark) 25
48.
Soft Pastels, oil Pastels, Pastels pencils
25 set each
pencil
49. Fixative for pastel work 25
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Design Lab.
Sr. No. Consumable Items Quantity
1. Pencil 25
2. Rubber 25
3. Pencil Sharpener (small and portable) 25
4. Sketch Book1 sketchbook, at least 9 x 12
inches 25
5. Paper Cutter 25
6. Set Square 25
7. Cutting Mat 25
8. UHU Tube 25
9. Scholar Sheet 25
10. Poster Colours 25
11. Ball Point 25
12. Masking Tap 25
13. Offset Paper A3 rim 5 rim
14. White Board Marker 10
15. Portfolio bags 25
16. water container 25
17. Drawing pencils box from 2H – 6B 25
18. Comfortable, messy clothes for cleaning Accordingly
19. Drawing Pens 25
20. tracing paper. 1 rim
21. Acrylic colors and brushes 25 et
22. Apron 25
23. Graph paper 25 heets
24. Water colour brushes
25
25. Scissors small
25
26. Water color palette 25
27. color mixing palette 25
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MINIMUM QUALIFICATION OF TEACHER/ INSTRUCTOR
MFA (relevant studies)
BFA (relevant studies) Proficiency in computer graphics, having 1 year
relevant field experience
BA (Fine Arts) + 2-years experience in advertising agencies / relevant field
BA with two years ―certificate in Commercial Arts and Graphics‖ + 2-years
experience in advertising agencies / relevant field
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REFERENCE BOOKS
1. Drawing Nature for the Absolute Beginner
By Mark and Mary willen brink
2. Drawing Made Easy: Flowers and Botanicals
By Walter Foster
3. Drawing Made Easy: Flowers and Botanicals
By Walter Foster
4. Drawing Made Easy: Flowers in Colored Pencil
By Walter Foster
5. Drawing Made Easy: Getting Started
By Walter Foster
6. Drawing Made Easy: Lifelike Heads
By Walter Foster
7. Drawing Made Easy: Realistic Textures
By Walter Foster
8. The Elements of Typographic Style
By Robert Bring Hurst (Author)
9. Type Team: Perfect Typeface Combinations
By Tony Seddon (Author)
10. Typographic: A Manual of Design
By Emil Ruder (Author)
11. Graphic Design: The New Basics
By Ellen Lupton, Jennifer Cole Phillips
12. Corel DRAW X8: The Official Guide
By Gary David Bouton
13. Corel Draw Graphics Suite X8: An Easy Guide to the Best Features
By Bill Stonehem
14. Photoshop cc for dummies
By peter bauer
15. Photoshop Elements 15 For Dummies
By Barbara Obermeier and Ted Padova
16. Adobe Photoshop Elements
By John Evans and Katrin Straub
17. Adobe Illustrator CS6
By Adobe Creative Team (Author)
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EMPLOYABILITY OF PASSOUTS
The pass outs of this course may find job / employment opportunities in the following
areas / sectors as:
Assist Designer
In charge of a Creative Team
Layout Artist.
Brand Identity Design
Art Teacher
Illustrator
Professional Photographer
Digital Painting Artist
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CURRICULUM REVISION COMMITTEE
Ms. Riffat Manzoor
Chief Instructor
GTTI (W) Township, Lahore
0301-4526345
Mr. Raheel Baig
Chief Operating Officer,
Elixir Ad., New Garden Town, Lahore.
0322-4647266
Ms. Amtul Basit
Instructor,
GTTI (W), Gujjarpura, Lahore.
0323-4949196
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