technical seo audit checklist
Post on 12-Jul-2015
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Technical Audit Checklist
STEP 1
Crawl
Check site can be crawled & is indexed
Screaming Frog
Use a crawling tool:
• Screaming Frog • Deepcrawl • Linkdex • Rob Hammond • BeamUsUp
Check use of Robots
Robots.txt
Robots Meta
X-Robots-Tag
Eliminate Redirects and Broken Links
Identify response codes: • 301 • 302 • 403 • 404 • 500
Update links or remove
Complete additional checks on site integrity
Canonisation Does the site use the canonical tag? Check across www and non-www Check Site Speed
Review all outbound links
Check G.A Crawl Errors and Stats
Remove all junk from Source code
STEP 3
De-Dupe
Check for all forms of duplicate content
Check for dupe titles & headings Use Copyscape to identify any dupe domains/scraped content. Utilise Pagination on site for related pages.
Optimise on page content
Map keywords to pages
Titles, Meta, Alt Text
Check URL Structure
Increase ‘shareability’ of pages
Mark-Up pages for rich snippets
STEP 6
Repeat
Download the Checklist
http://www.themediaflow.com/tools
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