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Technology Trends

Jacqueline.Lorna.Manuela.Franziska

MOBILE TECHNOLOGY

TECHNOLOGY IN HOSPITALITY

ONLINE TRAVEL BEHAVIOR

SOCIAL MEDIA

MOBILE TECHNOLOGY

5 BILLIONMOBILE PHONE CONNECTIONS WORLDWIDE

SMSALREADY USED

TO DELIVER INSTRUCTIONS

Sources: http://www.physorg.comBBC News, 2010, ONS

BY CHRISTMAS 2011

1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE

Source: http://www.gigaom.com

AUGMENTED REALITY

COPENHAGEN AIRPORT

AR helps passengers to get around the airport.

In future even length of security queues, busy lounges, etc.

Source: http://www.gigaom.com

# of travellers using Smartphones for information

will soon exceed the # of those using laptops or desktop computers

Source: http://www.trendsfortourism.com

Tablets and smartphones will be the primary way of accessing the web in 5 years time. So not only during the

trip but also planning the

tripwith tablets and/or

smartphones

Source: http://www.trendsfortourism.com

FOR YOUR BUSINESS

DEVELOP INTERFACES WITH MOBILE DEVICES

MAKE PLANNING AND BOOKING MORE CONVENIENT BY CREATINGNEW POINTS OF ELECTRONIC DISTRIBUTION

ALLOW MOBILE PAYMENTS

DEVELOP SMARTPHONE APPS

Source: WTTC, 2003

TECHNOLOGY INHOSPITALITY

Virtualization

Web 2.0, Social Networking

Mobility/Mobile Devices

Business Insights, Analytics

Digital Signature, User Interfaces

TRENDS IN TOURISM

Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx

68% OF

BUSINESS TRAVELERSCHOOSE MOBILE BOOKING

Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf

VIRTUAL VISITSare now possible

RANGESPEEDCOMFORTSAFETY

Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html

Relationship Building

Flexibility & Accesibility

Improving Productivity

Frequent & interactive communicationSource: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf

Database management systems respond to individuals

More control for touristson how they spend their money

Improving speed & comfortreducing the real cost of travel

All aspects of Tourism & Hospitality

are being dramatically changed!

Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf

This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.

Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html

ONLINE BEHAVIOR

Increase of 480.4% worldwide between 2000-

2011

Source: www.internetworldstats.com

INTERNET TRAVEL SOURCE#1 IN GERMANY67% LOOK FOR TRAVELINFO ONLINE

UP TO 89% OF DECISIONS ARE MADE DUE TO THE INTERNET

Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm

simple

multilingual

more trusted

APPROX. 50% OF TRAVELPLANS ARE MADE DUE TOONLINE REVIEWS

HELP OTHERS TO BETTER DECISIONSREWARD OR HELP THE COMPANY

Source: http://www.bazaarvoice.com

WHY DO PEOPLE WRITE REVIEWS?

2007 2008 2009

Use of the Internet

50 % 56 % 60 %

Bookers 36 % 41 % 48 %

Europe

Sources: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry

Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.

China2007 = 1.4 billion USD by online booking2010 = 6.2 billion USD (forecasted)

51% IN 2007

57% IN 2008

60% IN 2009

ONLINE PURCHASE OF TRAVELSIN THE U.S.

Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry

LARGEST ONLINE REVIEW SITE

50 million visitors/month

45 MILLION REVIEWS85000 cities474000 hotels135000 attractions675000 restaurants

Source: http://www.tripadvisor.com

LEADING GERMAN SPEAKINGHOTEL REVIEW PLATFORM

500-1500 reviews/day

660.000 hotel reviews25.000 travel tips

NOT JUST REVIEW BUT ALSOBOOKING SITE!

Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.

ALL IN ONE PLATFORMS

REVIEW - BOOK

BY 2015

40-80% OF ALL VACATIONSARE EXPECTED TO BE BOOKED

ONLINE

Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.

Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html

THE FUTURE

Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html

THE FUTURE320 square meter shop

30 square meter screen with holiday pictures

Virtual touch screens

combination of virtual world and personal advice

SOCIAL MEDIA

500 MILLIO

NACTIVE USERS

1 BILLIONTWEETS PER WEEK

48 HOURS OF VIDEO

UPLOADED

x MINUTE

Source: https://www.facebook.com/press/info.php?statisticsSource: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html

Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day

dd dddddddd

2 10OUT OF

REVIEW FACEBOOK BEFORE BOOKING THEIR VACATION

Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers

INCLUDING OVER HALF OF COMSCORES

GLOBAL WEBSITES

2.5 MILLION

WEBSITES

USE FACEBOOK AS

A PLATFORM

Source: https://www.facebook.com/press/info.php?statistics

$3 millio

n

ROI

Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php

15 MINUTES EACH DAY ON

YOUTUBE

AN AVERAGE USER SPENDS

Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /

3 BILLION VIEWS A DAY

Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/

SOCIAL MEDIA BIGGER THAN SEARCH ENGINES

Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

Macsushi.wordpress.comwww.business.chip.de

bauwiki.tugraz.atwww.carefreetrip.com

www.w3it.uswww.sabrehospitality.com

www.blogjer.comwww.cart2mobile.com

www.en.ce.cnGoogle Earth

www.plechi.czwww.hitwise.com

www.applicant.comwww.flickr.com

And obviously thanks to our great teacher ;-)

WE THANK..YOU FOR YOUR ATTENTION!AND