technology helps save lives in suicide prevention, angela mason #digfestival
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Technology helps save
lives in suicide prevention
Angela Mason: Lifeline Australia
Date: 17 October 2014
Lifeline
From the beginning, committed tocrisis support and suicide prevention
Always used technology to deliver our service
Demand for 13 11 14 increased by some37% from FY12 to FY14.
Important to be innovative to achieve our vision
Technology has a particular place insuicide prevention
Why technology?
• Ease of use, privacy, choice.
• Aligns to help seeking preferences.
• Fundamental to how we connect.
• FY13, 83% of persons were internet users(ABS: 2014).
• 64.1% of young people not comfortable using telephone hotline for advice, support or information(Mission Australia Youth Survey: 2013).
Online Crisis Support Chat
• Attracts suicidal people (50% of contacts).
• 45% had thoughts of suicide on the day they contacted.
• Post chat, level of “upsetness” drops for majority(only 9% of help seekers remain highly upset).
• Service is providing crisis intervention effectively.
Online Crisis Support Chat
• One third of contacts would not seek help from other services.
• 53% unaware of any other online services.
• Without Chat, many people would not seek help.
• FY14, 32,000 chats answered – 26,000 in FY13.
• 86.6% of help seekers between 15 and 44 years of age - highest risk age group for suicide in Australia.
Messages of thanks
I never dreamed I would ever need to call lifeline
but here I am. Very professional and compassionate
Thank you so much, I have been thinking about using the service for a week or so, and finally did tonight. It helped more than I imagined it would. Thank you so much
I guess i just couldn’t bare to be alone in all this and you gave me someone to listen and
to care that didn’t judge. You got me
through another night. Thank you
really helpful counsellor, thank god for people like you who are helping make people’s lives better. huge thanks
National website: lifeline.org.au
• FY14, over 670,000 users.
• Over 2,800,000 pages viewed.
• ‘Get Help’ section viewed over 815,000 times.
National website: Service finder
Jul - Sep 13 Oct - Dec 13 Jan - Mar 14 Apr - Jun 14
Number of visits to Service Finder Website
8,156 7,349 8,924 10,381
Total Number of Records
67,141 70,471 73,441 78,089
Percentage of Records Updated
22% 14% 13% 14%
Mobile website: lifeline.org.au
Social media – unintended usesNB: Lifeline does not provide crisis support via social media or email – these avenues are not monitored 24/7.
Social media growth
FY12 FY13 FY140
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Facebook fansVideo views on YouTubeTwitter followers
Google partnership
• Search for suicide related term, prompt to call Lifeline.
• Helps suicidal people access support.
Conclusion
• Potential to use technology to connect AND show a caring response.
• Technology providing services that are:• Immediate• Available• Relevant
• Lifeline can see the difference technology can make.
For further information:Angela Mason
Media and Communication ManagerLifeline Australia
02 6215 9433 / 0408 407 376angela.mason@lifeline.org.au
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