technology*and*demographics*– what*they*mean*for*our* …€¦ · technology*and*demographics*–...

Technology  and  Demographics  –  What  they  Mean  for  our  

Industry  

Mike  Kercheval  President  &  CEO  

ICSC  

QuesDon  #1  

“Thinking  about  the  past  6  months,  what  percentage  of  your  retail  purchases  were  made  online?”    Text  a  Code  to  22333  Or  Tweet  a  code  @poll  

QuesDon  #2  Which  of  the  following  statements  best  describes  how  you  shop  for  retail  items?  Text  Code  to  22333  Tweet  Code  @poll  

Is  Brick  &  Mortar  Dead?  

Uh,  Hardly  

Time  Magazine  August  3,  1998  

U.S.  New  Development  

CreaDng  the  “Third  Place”  

State  of  Flux  

AcDon  

Desire  

Interest  

Awareness  

Old  Behavior  

New  Behavior    

DominaDng  Factors  

Demographic  Shi\s  Technology  

The  Boomers  -­‐  The  Class  of  1973  

The  Class  of  2010  

Male  vs.  Female   197

8

2014

The  New  Future  

ICSC  Consumer  Survey  

In-­‐Store  87%  

Internet  13%  

Total  Retail  Purchases  -­‐  Past  6  months  

ICSC  Consumer  Survey  

In-­‐Store  Preferred  

41%  

Internet    =  Research  

37%  

Internet  Preferred  

22%  

How  Consumers  Use  the  Internet  

Showrooming  

Home  Depot  First  Phones  

Wal-­‐Mart  Scan-­‐it-­‐Yourself  

T-­‐Mobile  

Tired  of  Online  Shopping?  

Williams-­‐Sonoma    In  Store  Cooking  Class  

Athleta  

Bonobos  Guideshops    

Same-­‐Day  Delivery  

eBay  Digital  Storefront    

React,  Adapt,  Integrate  

THANK  YOU!