teenage relationship abuse campaign. campaign images 2

Teenage Relationship Abuse campaign

Campaign images

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www.thisisabuse.direct.gov.uk

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Comments on the site

● “just finished with my boyfriend of two years after seeing these videos and I can relate to each one, the word ‘your pathetic’ ‘little tart’ and ‘you don’t do anything without my say so’ just shock me back to reality I know I deserve better than what I was getting put through:’)”

● “I’ve just broken up with my boyfriend of nearly 6 months. After watching this video, the exact words of ‘you’re pathetic, are you gonna go cry to your friends’ echoed in my mind. He had said those exact words to me on many occasions. He put me down, stopped me from talking to my friends who were boys, checked my inbox, my texts, physically pushed me around.. I don’t see why I didn’t see this before!”

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Teenage Relationship Abuse Campaign - timings

SEPT OCT NOV DECAUGJULY

TV Digital youth

Pre-rolls (youtube etc)

Cinema (eg Twilight)

Outdoor

Online hub live (following content refresh)

Search (including mobile)

Launch (social media)

Online Ads

PR & Partnerships

Teacher PR

NGO Engagement

X-govt promotion

Support materials (DVD, posters) available to order from August

Partner Engagement

Driving awareness

Creating dialogue

Evaluation Pre wave Post wave

Press coverage

● Over 170 pieces of press coverage

● Teen mags, Bliss, Shout

● 300 radio stations

● TES connect article

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Evaluation of campaign materials

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● 22,000 posters

● 10,000 parents and carers leaflets

● 30,000 postcards

● 400 DVDs

Teenage Rape Prevention campaign

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Contact

● Email: Kerry.Charlesworth@homeoffice.gsi.gov.uk

● Tel: 020 7035 6386

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